ASU Lodestar Center

APRIL 15, 2020

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Social media and online giving both increased six percent between 2010 and 2018.

Digital 52

Digital Technology Giving Arizona 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

I’m thrilled to announce that I contributed to: npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS), a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more. Happy Friday!

Content 120

Content Marketing Free Fundraising 120

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. What do you need from your website, your social media, your email marketing, and your print collateral? Social media: Go through all your social media channels as a prospective donor.

Marketing 69

Marketing Guide Metrics Nonprofit 69

Bloomerang

JULY 5, 2021

Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels. mailing address; phone number; tax identification number). Gather donor feedback through simple surveys, online interactions , or communications via email, text, or social media.

Donor 141

Donor Strategy Retention Relationship 141

Connection Cafe

FEBRUARY 17, 2021

Higher education giving has traditionally relied on major gifts, annual funds, and direct mail as the primary means of engaging new donors. While that worked for decades, the Information Age has taken university giving online in a big way, with email, text to give, social media and general online giving quickly taking the place of mailers.

Giving 49

Giving Tips Online Student 49

Amy Sample Ward

JUNE 6, 2012

Salesforce Acquires Buddy Media for $689 Million – "Salesforce has entered an agreement to acquire social media marketing platform Buddy Media for approximately $689 million, the company has announced. What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Amy Sample Ward

APRIL 8, 2011

" How do your social media channels fit in your organization's emergency communications plan? In the weeks that have followed, Ichi’s e-mail provoked a series of responses from all over the world. These fall into two types: crises that originate in social media, and crises that originate offline.

Web 114

Web Disaster Japan Org 114

Connection Cafe

JUNE 25, 2010

Was the recent direct mail you sent worth the investment? Was the social media plan you implemented worth the time you spent running it? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2009

Hitting "Mark All As Read" in a reader is much, much easier than declaring e-mail bankruptcy. Subscribe with your reader or by e-mail, when you are satisfied with your results. If you are listening already, I encourage you to step it up: refine your key words, add a new source, or move your e-mail alerts to a feed reader.

Massachusetts 91

Massachusetts Literacy Search Mail 91

Care2

SEPTEMBER 28, 2013

If you’re going to the BBCON 2013 Conference starting September 29 th , you should expect a great conference filled some of my favorite nonprofits and campaigners who will be sharing their insights in email marketing, storytelling via multiple channels, and social media wins and fails. Channeling Joan Rivers and E!’s

Advocacy 58

Advocacy Storytelling Social Media United States 58

CauseVox

OCTOBER 11, 2021

Provide them with graphics, sample posts, press releases, email templates and more. When coming up with a story for your campaign, consider what kinds of stories connect with your community the best and see what kinds of stories have worked best on social media. Excert from Fiver’s Toolkit. Every day, _. Then one day, _.

Guide 73

Guide Giving Campaign Social Media 73

Amy Sample Ward

OCTOBER 14, 2010

" Online Fundraising, Advocacy, and Social Media – frogloop – "Can I be honest? But these characteristics won't change about the demographic: They are vocal, demanding and discerning." I’m worried about the lack of nonprofit leadership creating a culture of innovation.

Skype 111

Skype Web Bookmarking Law 111

Bloomerang

AUGUST 30, 2021

Even better, pick different strategies to use across multiple channels (e.g., direct mail, email, social media, text, phone, advertising, website), targeting different donor audiences. You can find a sample script here. Research shows these calls definitely improve retention and can upgrade nonprofit donors.

Donor 98

Donor Giving Retention Gift 98

ASU Lodestar Center

SEPTEMBER 16, 2011

We are seeing more research reports based on convenience samples (i.e., a survey monkey sent out to e-mail contacts), which is then touted as portraying some universal understanding of the nonprofit sector. These studies are certainly not bigger or better, but they are cheaper and faster!

Arizona 90

Arizona United States Philanthropy Sample 90

Get Fully Funded

JUNE 1, 2021

Even if you only have the donor’s name and not their email address, you should track them in your database in case they make another donation through another channel. Post the campaign first thing on Friday on Facebook and any other social media channels you have, linking back to the fundraiser page.

Facebook 124

Facebook Game Fundraising Campaign 124

NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. " They probably said the same thing about Facebook, Twitter, and other social media tools. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

Online 90

Online Fundraising Offline Blackbaud 90

Everyaction

JULY 18, 2018

Examples include goals for implementing new fundraising channels or techniques, top prospects you hope to engage, check-in points along your timeline, and any limitations that could keep you from adjusting the plan as necessary to account for challenges that arise. This is definitely an “ask” worth making! Sizing up your assets.

Guide 108

Guide Fundraising Nonprofit Template 108

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2008

Last week, I did a workshop for a board of a secondary school interested in taking the first steps into social media. In one classroom, I queried the students about their social media use. study, because every day they interact with friends through multiple channels of communication ??? s surveillance.???

RSS 50

RSS Twitter Digital Classroom 50

Connection Cafe

AUGUST 16, 2017

Integrate with social media. You’ve probably heard a lot over the past several years about “social media integration”. Provide participants with sample social media posts to make it easy for them to share information about your campaign through their social media channels.

Practice 33

Practice Fundraising Sponsor Registration 33

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" WomenWhoTech: Tools Galore View more presentations from Amy Sample ward.

Social Media 34

Social Media Tools Online Advocacy 34

NTEN

JUNE 10, 2011

Perhaps you already provide them with relevant content through a website, e-newsletter, e-mails, or social media channels. See Amy Sample Ward's materials on Community Driven Social Impact for more details on strategically planning online communities.). What roles are needed? What are some possible tools?

Knowledge 86

Knowledge Share Network Community 86

Tech Soup

DECEMBER 16, 2015

Social Media and Fundraising. For 2014, our NPTech experts made strong predictions about charities doing more multi-channel marketing or going beyond email and direct mail into social media. According to research by Adobe, only 3 percent of people find charities by following social media links.

Tech 36

Tech Change Mobile Images 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Clean1982 The NpTech Tag Summary is a weekly compilation of resources tagged with "nptech" by those who follow all things nonprofits and social media. The summaries are more focused on a social media theme or a social media question related to practice. Which one worked best?

Nptech 50

Nptech Social Fundraising Plugin 50

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" based nonprofit to apply to the YouTube Nonprofit Program. Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We took a sampling from all of the Causes to get a sense of what the potential is.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We took a sampling from all of the Causes to get a sense of what the potential is.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" based nonprofit to apply to the YouTube Nonprofit Program. Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Connection Cafe

AUGUST 9, 2013

Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. It’s not just me.

email 48

email Campaign Test Benchmark 48

Connection Cafe

FEBRUARY 15, 2019

Recognize and publicize the project through social channels with recognition going to the physicians who were honored. Sample Ideas for a Doctors’ Day Program: Simple website for Doctors Day: a place to make donations and send notes. Letters to patients asking for their stories, including a sample.

National 21

National Program Celebrate Picture 21

Get Fully Funded

SEPTEMBER 20, 2022

By thinking through your fundraising strategy before October 1, you can collect your stories and integrate your efforts, keeping your messaging and images consistent through mail, email, social media, events, and any other channels you may use. So, what does an integrated year-end fundraising campaign look like?

Strategy 119

Strategy Business Fundraising Campaign 119

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

I sent out a query nonprofit tech colleagues who are social media mavens and ask that age old question, “ What’s in your social media measurement tool box ?” Social media measurement tools give you data. Social media metrics mavens know that both qualitative and quantitative data is needed.

Measure 115

Measure Social Media Tools Media 115

Qgiv

AUGUST 27, 2021

Don’t forget about direct mail! Use social media. Consider other media outreach. When you use your donor data strategically, you can set attainable goals, identify new donor pools, choose effective communication channels, and personalize your appeals. Don’t forget about direct mail!

Donation 52

Donation Tips Donor Sponsor 52

Get Fully Funded

AUGUST 1, 2022

Use a tool like Constant Contact, Mail Chimp, or something similar to send out your email newsletter. Social media links. Include your most popular social media channels at the bottom of your newsletter. Share something on social media. The right nonprofit email newsletter format.

Newsletter 124

Newsletter email Create Template 124

Bloomerang

NOVEMBER 13, 2021

So a couple samples here this is from Charity Water. Sample metrics. ” A couple of samples here for you, and I know we’re tracking along. This is just a sample impact-data report that you could put on a magnet, you could put it on a postcard and send it out. ” Oh, I’m really caring now.

Report 78

Report Measure Impact Process 78

Amy Sample Ward

DECEMBER 3, 2012

As part of that role, I was in charge of our various social media channels, including Twitter, Facebook, and LinkedIn. I started to see that the more I posted without a link or retweeted someone else’s link, the more response and engagement I built within the channel (in this case, Twitter). To Link or Not to Link.

Measure 222

Measure Review Network Case Study 222

Get Fully Funded

APRIL 25, 2022

Here are some more examples of effective messages for fundraising that are a little longer and would be ideal for social media posts, newsletters, thank-you letters, and even appeals: Example 1: . Your social media channels : Look for ways to emphasize your message in every post. Just focus on your message!

Donation 121

Donation Fundraising Teen Money 121

Get Fully Funded

JUNE 13, 2022

Goals are powerful tools that help channel resources towards solutions. We will accomplish this through quarterly emails with specific Asks, two campaigns via social media, and two snail-mail appeals. [If A goal is an idea of the future that keeps me focused. In all instances, you’d be right! A-M-A-Z-I-N-G!

Goal 59

Goal Fundraising Sponsor Grant 59