ASU Lodestar Center

APRIL 15, 2020

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. On the other hand, direct mail decreased by 26 percent. Facebook alone has 2.41

Digital 52

Digital Technology Giving Arizona 52

Get Fully Funded

MAY 9, 2022

Just focus on your audience—donors— and how successful your platform or channel is at eliciting the desired response—donations. Social media: Go through all your social media channels as a prospective donor. How likely would you be to engage if it was your first time on the channel? Is it engaging? Can you post more frequently?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

The npEXPERTS e-book includes Forbes’ most influential, top bloggers, CFRE/ACFREs, animal lovers and association pros, pioneers and innovators, peer-to-peer fundraisers and direct response agitators, online fundraising experts and direct mail gurus all in one place. Fill out the form here and download free your copy of ebook: [link].

Content 120

Content Marketing Free Fundraising 120

Bloomerang

JULY 5, 2021

Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels. mailing address; phone number; tax identification number). It also includes sample templates, worksheets, and my Creative Ways to Thank Your Donors guide with 72 ideas you can use!

Donor 141

Donor Strategy Retention Relationship 141

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2009

Hitting "Mark All As Read" in a reader is much, much easier than declaring e-mail bankruptcy. Subscribe with your reader or by e-mail, when you are satisfied with your results. If you are listening already, I encourage you to step it up: refine your key words, add a new source, or move your e-mail alerts to a feed reader.

Massachusetts 91

Massachusetts Literacy Search Mail 91

Connection Cafe

FEBRUARY 17, 2021

Higher education giving has traditionally relied on major gifts, annual funds, and direct mail as the primary means of engaging new donors. Add a guide to share sample Facebook and Twitter messages, along with easily downloadable pictures, giving day logos, and other artifacts for them to use for their social media posts.

Giving 49

Giving Tips Online Student 49

ASU Lodestar Center

SEPTEMBER 16, 2011

We are seeing more research reports based on convenience samples (i.e., a survey monkey sent out to e-mail contacts), which is then touted as portraying some universal understanding of the nonprofit sector. These studies are certainly not bigger or better, but they are cheaper and faster!

Arizona 90

Arizona United States Philanthropy Sample 90

NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. The steady increase in online fundraising continues despite challenging economic conditions and declines in other channels. Start by checking a sample of your own data. The Cannibalization Argument.

Online 90

Online Fundraising Offline Blackbaud 90

Tech Soup

AUGUST 17, 2012

Voices from the Community is a series of blog posts highlighting various threads from the TechSoup Community Forums and other TechSoup online community channels. Sample IT security plan. Snail mail versus email security (is one *really* safer than the other?). Don't click that link!

Voice 55

Voice Community Flash Policy 55

Everyaction

JULY 18, 2018

Examples include goals for implementing new fundraising channels or techniques, top prospects you hope to engage, check-in points along your timeline, and any limitations that could keep you from adjusting the plan as necessary to account for challenges that arise. This is definitely an “ask” worth making! Sizing up your assets.

Guide 108

Guide Fundraising Nonprofit Template 108

Bloomerang

AUGUST 30, 2021

Even better, pick different strategies to use across multiple channels (e.g., direct mail, email, social media, text, phone, advertising, website), targeting different donor audiences. You can find a sample script here. Research shows these calls definitely improve retention and can upgrade nonprofit donors.

Donor 98

Donor Giving Retention Gift 98

Get Fully Funded

JUNE 1, 2021

Even if you only have the donor’s name and not their email address, you should track them in your database in case they make another donation through another channel. Post the campaign first thing on Friday on Facebook and any other social media channels you have, linking back to the fundraiser page.

Facebook 124

Facebook Game Fundraising Campaign 124

Care2

SEPTEMBER 28, 2013

If you’re going to the BBCON 2013 Conference starting September 29 th , you should expect a great conference filled some of my favorite nonprofits and campaigners who will be sharing their insights in email marketing, storytelling via multiple channels, and social media wins and fails. Channeling Joan Rivers and E!’s

Advocacy 58

Advocacy Storytelling Social Media United States 58

Amy Sample Ward

JUNE 6, 2012

Channels covered included online, direct mail, telemarketing and canvassing." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

Web 117

Web San Francisco Bookmarking Search 117

Amy Sample Ward

APRIL 8, 2011

" How do your social media channels fit in your organization's emergency communications plan? In the weeks that have followed, Ichi’s e-mail provoked a series of responses from all over the world. " The US will use Twitter and Facebook to issue terror alerts – "The U.S. Repair Interview: Joe Solomon of 350.org

Web 114

Web Disaster Japan Org 114

Amy Sample Ward

JANUARY 26, 2010

That means that even though most organizations have taken the effort to craft messages, those messages aren’t used consistently across channels (website, direct mail, email), audiences or programs.

Report 145

Report Marketing Organization Survey 145

Amy Sample Ward

JUNE 13, 2011

." 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

CauseVox

OCTOBER 11, 2021

Provide them with graphics, sample posts, press releases, email templates and more. Offer to promote them and their work or product by featuring them on your website or sharing on your social channels. Here’s a few ways to get your major donors on board with your year-end campaign: Send them mail.

Guide 73

Guide Giving Campaign Social Media 73

NTEN

JUNE 10, 2011

Perhaps you already provide them with relevant content through a website, e-newsletter, e-mails, or social media channels. See Amy Sample Ward's materials on Community Driven Social Impact for more details on strategically planning online communities.). Should you support their use of existing tools, or create a new space?

Knowledge 86

Knowledge Share Network Community 86

Amy Sample Ward

OCTOBER 14, 2010

While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore.

Skype 111

Skype Web Bookmarking Law 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2008

Now, admittedly the sample size is small, so this doesn't necessarily project to all digital natives, but I was surprised about a few things. study, because every day they interact with friends through multiple channels of communication ??? including cellphones, text messages, instant messages, e-mail and face-to-face conversations.

RSS 50

RSS Twitter Digital Classroom 50

Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Helps data integrity (verify mailing address; find out interests). #3 I’m then more likely to read your next email.

email 48

email Campaign Test Benchmark 48

Connection Cafe

FEBRUARY 15, 2019

Recognize and publicize the project through social channels with recognition going to the physicians who were honored. Sample Ideas for a Doctors’ Day Program: Simple website for Doctors Day: a place to make donations and send notes. Letters to patients asking for their stories, including a sample.

National 21

National Program Celebrate Picture 21

Connection Cafe

AUGUST 16, 2017

Provide participants with sample social media posts to make it easy for them to share information about your campaign through their social media channels. If the sponsor also fundraised, create a top fundraisers certificate that you send to them by mail. . You can easily do the same on Twitter, Instagram, etc.

Practice 33

Practice Fundraising Sponsor Registration 33

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Beaconfire Blog, " The Twilight of Direct Mail " provides an analysis of the role of direct mail in Obama Campaign. Amy Sample Ward writes about the new plugin launched by Social Actions that will place ???possibly Qui Diaz talks about the importance of multi-channel campaigns and experimentation.

Nptech 50

Nptech Social Fundraising Plugin 50

Bloomerang

JANUARY 11, 2024

Here are 10 first-time donor retention tips that channel gratitude Call first-time donors immediately and thank them. Send new online donors an additional thank you by mail. Even donors who give online should get something in the mail, especially if this is their first gift. How do you channel gratitude to first-time donors?

Donor 88

Donor Time Tips Retention 88

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. View more presentations from Amy Sample Ward. http ://www.noula.ht/index.

Disaster 206

Disaster Social Media Haiti Media 206

Tech Soup

DECEMBER 16, 2015

For 2014, our NPTech experts made strong predictions about charities doing more multi-channel marketing or going beyond email and direct mail into social media. Amy Sample Ward, NTEN's fearless leader, has a different view. Image 5: Amy Sample Ward. Social Media and Fundraising. Au Contraire, Mon Frere. spanhidden.

Tech 36

Tech Change Mobile Images 36

Connection Cafe

JUNE 25, 2010

Was the recent direct mail you sent worth the investment? Go through what metrics are meaningful to you (and no, these are not universal for every organization) and define them per channel/tactic. Author: Jordan Viator. Measuring the return on investment for any organizational effort is a standard of doing business.

ROI 51

ROI Social Media Measure Metrics 51

M+R

JANUARY 31, 2023

The playlist also looked different for different types of nonprofits — every single environmental group that reported data in our sample experienced a decrease in year-over-year overall revenue. And inflation coupled with the looming warnings of a recession certainly didn’t help. Let’s dig in! Build an “attribution model” for email.

Fundraising 106

Fundraising Gift Digital Trend 106

Bloomerang

NOVEMBER 13, 2021

So a couple samples here this is from Charity Water. Sample metrics. ” A couple of samples here for you, and I know we’re tracking along. This is just a sample impact-data report that you could put on a magnet, you could put it on a postcard and send it out. ” Oh, I’m really caring now.

Report 78

Report Measure Impact Process 78

Get Fully Funded

SEPTEMBER 20, 2022

By thinking through your fundraising strategy before October 1, you can collect your stories and integrate your efforts, keeping your messaging and images consistent through mail, email, social media, events, and any other channels you may use. Here are some sample end-of-year fundraising campaign themes : Let’s Make Hunger History.

Strategy 119

Strategy Business Fundraising Campaign 119

Care2

AUGUST 7, 2007

We took a sampling from all of the Causes to get a sense of what the potential is. There are currently about 8,000 Causes, and we sampled about 10% of them. Lots of zero dollar donations in that sample (555 out of the 774 we sampled). Ive just one question: How did you select your sample of causes used in your analysis?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

We took a sampling from all of the Causes to get a sense of what the potential is. There are currently about 8,000 Causes, and we sampled about 10% of them. Lots of zero dollar donations in that sample (555 out of the 774 we sampled). Ive just one question: How did you select your sample of causes used in your analysis?

Causes 48

Causes Facebook Social Media Advocacy 48

Connection Cafe

MARCH 26, 2009

So for the next hour I got to relive my Texas hail experience through photos and videos that Austinites sent by the gigabyte into our local news channels. What follows is my story and my video as a sample of the benefits to me as the volunteer, and also the benefits to my chosen nonprofit.

Video 20

Video Volunteer Texas Broadcast 20

Qgiv

AUGUST 27, 2021

Don’t forget about direct mail! When you use your donor data strategically, you can set attainable goals, identify new donor pools, choose effective communication channels, and personalize your appeals. Don’t forget about direct mail! Update your website. Make sure everything is mobile-responsive. Use social media.

Donation 52

Donation Tips Donor Sponsor 52

Care2

AUGUST 16, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. based nonprofit to apply to the YouTube Nonprofit Program. Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34