Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. Set your acquisition goals and budget.

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Mail Donor Strategy Files 52

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Mail Course Campaign Digital 94

Nonprofit Tech for Good

OCTOBER 15, 2022

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home.

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Campaign Tips Fundraising Mail 334

Double the Donation

MAY 11, 2022

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

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Mail Gift Marketing Channel 52

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Channel Marketing Donation Giving 52

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Practice Fundraising Guide Channel 243

The Sponsorship Collective

OCTOBER 19, 2021

You’ve watched excitedly as your YouTube channel continues to climb, your subscriber count shooting up. You’ve even gotten a few YouTube plaques mailed to you for your accomplishments. As your channel attracts more attention, you’re thinking of working with sponsors. How do you attract sponsors to your YouTube channel?

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YouTube Channel Sponsor Mail 52

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Invest in the best fundraising technology. Let’s dive in! Build long-term donor relationships.

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Mail Integration Digital Strategy 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Mail Relationship Digital Donor 52

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. 3) Multi-channel communication keeps you top of mind The average American sees 4,000-10,000 ads per day !

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The Fundraising Authority

NOVEMBER 28, 2020

Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings…. Rule #4: Cultivate Year Round in Each of those Channels. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail. If you’re going to make asks through direct mail, you have to cultivate (i.e.

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NetWits

JUNE 13, 2011

on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer. There are not just pure “online donors” and “direct mail” donors – there are donors who choose to mix it up. In MultiChannel Donors: Real? Where to go from here.

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Channel News Mail Blogger 118

Connection Cafe

MARCH 26, 2021

Instead, you can support and build upon your current efforts with marketing on new channels. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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Mail Support Channel Campaign 44

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Retention Communication Donor Strategy 95

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. Double the Donation ] The current donor retention rate is 41.9%.

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Statistics Online Fundraising Benchmark 238

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 117

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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Mobile Digital Fundraising Advocacy 130

NTEN

FEBRUARY 19, 2013

It's certainly true that multi-channel marketing has been around for as long as marketing has been around. Communicating with your audience via print media, radio, television, mail, phone, Internet and email is a regular part of most marketing plans.

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NonProfit PRO

JANUARY 9, 2023

If you’re ready to make your digital channels work for you, bring in more online revenue, and save yourself some time, here are my top tips.

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Digital Tips Donation Channel 303

The Fundraising Authority

DECEMBER 4, 2020

Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Send out a snail-mail fundraising letter to your housefile list asking for a gift. Send out an e-mail fundraising letter. Introduce your campaign on social media.

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Fundraising Phase Mail Gift 201

NonProfit PRO

OCTOBER 13, 2022

Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact. Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits.

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Giving Learning Database Channel 264

M+R

DECEMBER 8, 2023

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. Anyone using Apple’s iMessage, Apple Mail, or Private Browsing Mode in Safari (with the option to enable it outside of Private Browsing). Apple Mail is Apple’s email client.

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Track Digital Change Fundraising 102

Connection Cafe

JULY 2, 2018

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Here are a few key takeaways: Direct mail still brings in the most money.

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Channel Change Fundraising Mail 28

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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email Marketing Donation Strategy 305

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Program Donor Tips Channel 118

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. What channels did you use last year? For direct mail, always think package, not letter. Multichannel without question. Where do you begin?

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Free Fundraising Mail Nonprofit 88

Neon CRM

AUGUST 18, 2023

Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters. Let Data Choose Your Channels This is another case where the channels you’ve used in previous years’ campaigns can inform which channels you should lean into this year and which you should go lighter on. Set S.M.A.R.T.

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Campaign Giving Tips Mail 98

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing!

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Digital Marketing Donor Channel 75

NetWits

JUNE 14, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Donor Movement Across Channels. Download Now!

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Offline Donor Online Giving 209

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. You’ll want to be present and meet potential donors where they are in their journey.

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Fund Donor Strategy Search 52

Network for Good

OCTOBER 14, 2020

Consistency between your direct mail, social media posts, and your donation page creates a cohesive message and reinforces your donor’s choice to give. 2) Broaden Your Appeal By Using Multiple Channels. Your donors access multiple communication channels throughout the course of any given day.

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Results Strategy Mail Mobile 98

EveryAction

JANUARY 13, 2023

It’s also important to note that this time period often sees high levels of mailed-in gifts, so while online giving is an important piece of the puzzle, there’s still more to come on the total cross-channel impact of the last week of the year.)

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The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This plants a seed.

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