sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Then we can more confidently explore a few major guidelines to put your communication tools to maximum efficiency. . Direct Mail versus Digital Communications .

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Bloomerang

APRIL 11, 2023

What channel do they spend the most time on? What are they looking at on those channels? Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. Tag your account in a story.

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Contest Headline Social Media Survey 89

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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Mail Fundraising Nonprofit Channel 52

Amy Sample Ward

JULY 31, 2012

Whether it’s “Call Me Maybe,” “Sh*t People Say,” or any other meme that comes along, here are three guidelines you can use to decide when and how to get your nonprofit involved in an Internet meme. 3 Guidelines for Nonprofits. Why meme at all? Above all else, don’t compromise your values and mission.

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Meme Guidelines YouTube Remix 140

Forum One

AUGUST 24, 2022

We tell stories to make sense of the world around us. Stories are based on commonly held beliefs about people, institutions, and society. Internal monitoring will be an ongoing process to identify narratives that have been used and to measure how well the narrative is moving in the public space in various channels.

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Change Strategy Attitude Policy 46

Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. They speak to supporters with authenticity and display your story in a way that easily grabs the viewer’s heart. You can make a video with your smartphone and share it on your social channels without spending any money.

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Video Giving Fundraising Script 98

Get Fully Funded

SEPTEMBER 22, 2021

With so many organizations now using social media as a primary marketing channel for their campaigns, it can be easy to get lost in the noise. When managing your social media outreach, you should: Tell a story. Tell a story. Everyone loves a good story. How do you know which story is the right one to tell?

Social Media 52

Social Media Effective Strategy Media 52

sgEngage

MARCH 8, 2023

Library Giving Day branding should be used across all channels to give a sense of legitimacy to the campaign. This includes those event-specific logos to use in all your marketing as well as guidelines and samples of donor engagement strategies. Need inspiration? Check out what other libraries have done.

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Library Giving Literacy Social Media 68

Forum One

APRIL 13, 2021

Their mandate is to exhibit and preserve the collection of the best assets that represent the story and chronology of a culture or a society. These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors.

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Library Museum Content Digital 73

NonProfit Hub

JULY 1, 2021

Check out these clever ways for using partnerships and idle income streams to supplement core revenue channels. But, best of all, most of these methods can help you raise awareness and give you the opportunity to tell your story to new audiences. Some of these require minimal effort or few additional resources. Referral Revenue.

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Ideas Stream Nonprofit Charity 61

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. They understand the brand’s mission and value and they know your issues better than anyone else. Your CEO already understands your brand guidelines and will most likely operate within it. How To Be A Chameleon.

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Social Media Leadership Media Social 134

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2011

She recognizes that photos of the kids are important to share because it makes the story of their programs come alive, but they want to do it safely. When she takes photos and posts on social media channels, she uses these common sense guidelines: Doesn’t take photos of kids if clothing identifies their school (e.g.

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Issue Facebook Program Guidelines 114

The Modern Nonprofit

MAY 9, 2023

How to make the most of these matching gift challenges: Set clear guidelines for the matching gift campaign, including the time frame, maximum match amount, and any restrictions on eligible donations. This will allow them to share their stories and encourage others in their networks (friends, family members) to donate as well.

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Tips Strategy Fundraising Grant 52

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. . Demographics .

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Marketing Social Media Nonprofit Integration 52

CauseVox

AUGUST 11, 2022

As you soak in the mantra above, we’ve dialed in on some guidelines for attracting major donors. Guidelines for Major Donors. Some major donors are story-oriented; they want to hear a story about how their gift impacted a family or individual. Go For The Donor (Not The Dollar). Stay In Touch.

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Donor Org Relationship Gift 68

Bloomerang

DECEMBER 27, 2021

You’re asked to consider a gift 5X your normal gift (a pretty standard ask guideline for capital campaigns). Channel The Storytelling Mode Of “ Once Upon A Time ” . When you ask your donor to jump into their role as the hero who gives your story the happy ending, they need to know all the preceding chapters to make their best move.

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Blended Strategy Gift Fundraising 122

Amy Sample Ward

MAY 28, 2012

If you’re in the US today, there’s probably little chance you didn’t know it was Memorial Day – from the specials on TV, to local events, to remembrance stories, and even community gatherings, it’s hard to miss the message of today’s holiday. Sharing across platforms – Instagram and Foursquare.

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Iraq Afghanistan America Arlington 239

Saleforce Nonprofit

APRIL 21, 2021

The potential here goes beyond the average marketing or communication channel. For example, while the app does have community guidelines and a feature to report harassment in the app, they have come under fire for lacking the robust moderation tools that are necessary for these bigger conversations that lead to debates. . Devi Thomas.

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Community Build Texas Audio 106

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Building an online community allows your organization to engage with your supporters on a personal level. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2020

Another variation is to do 24 hours of gratitude, with posting on social media channels once every hour about things your organization is grateful for. Your can host a virtual thankathon on zoom (be sure to include a custom Zoom background ) or add a virtual donor thank you wall to your web site or Facebook page.

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Hosting Linkedin Celebrate Virtual 87

The Storytelling Non-profit

JUNE 5, 2022

Some articles I wrote about audience target to help you understand them: How to build an audience persona for nonprofit communications 5 ways to use your audience persona to tell a better story 2. My general guideline for writing is to make sure that my paragraphs are kept concise and easy to scan. Download this case study today!

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Fundraising Advice Conversation Profit 67

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

If a program falls in the woods, and no one’s there to hear it… You get the picture – impact is irrelevant if no one knows about it, so be sure to share updates with both stats and stories internally (i.e. Collect this content from Day 1, and share through all your channels, as outlined above.

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Measure Impact Program San Francisco 50

CauseVox

APRIL 22, 2021

Hootsuite – If you’re managing multiple social media channels, Hootsuite is a great tool to streamline your process. Participants in the challenge also posted their own questions, tips, stories, photos, and more, encouraging event participants to engage with one another. What is a Facebook Page?

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Facebook Group Illinois Social Media 98

Connection Cafe

MAY 29, 2020

Hill is optimistic that if institutions which follow the CDC guidelines and take appropriate steps, students can be welcomed back to a new normal in the fall. The UConn Foundation has done research on social media and also tracks stories that people are interested in. UConn also uses multiple channels to get information out.

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University Raise Money Student 27

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image.

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Charity Lesson Marketing Digital 128

Media Cause

SEPTEMBER 28, 2022

This is especially important for campaigns that include multiple channels and executions, such as landing pages, digital ads, videos, social content, etc., We encourage our clients to look at the elements individually, but also as complete stories. When are style tiles used? Why are style tiles used?

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Language Design Guide Phase 52

Qgiv

AUGUST 29, 2022

However, with a read-a-thon fundraiser, you can give your supporters the opportunity to slow down and crack open a book while also teaching young students the value of reading and escaping into exciting stories. Overall, it’s best to employ a multi-channel marketing strategy to recruit participants for your read-a-thon.

Hosting 52

Hosting Fundraising Badge Pledge 52

NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!).

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Communication email Marketing Reflection 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook. Use visuals to tell our story and reach friends of fans. The App also provides: adoptable dog search by zip code, simple giving to help homeless pets, and their grassroots pledge to start seeing invisible dogs.

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Turkey Social Media Mobile Oracle 101

Achieve

JUNE 11, 2020

For many nonprofits, events that were expected to bring in fundraising dollars have been cancelled and internal processes have undergone drastic changes to adhere to social distancing guidelines – all while staff, volunteers, and clients are grappling with the difficulties of the “new normal”. . What They Did: . Why It Works: .

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Florida Fundraising Virtual Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2015

They are most likely already sharing great stories about your organization on their social media streams and making suggestions to their friends and followers about how awesome your organization’s programs are. Talent Acquisition: NPR uses social media channels to help with staff recruitment and talent pipeline development.

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Social Policy Arkansas Social Media 50

NTEN

DECEMBER 4, 2009

Flickr: Cambodia4Kidsorg In this article about Twitter and story-telling, NTEN members Beth Kanter and Thomas Negron are mentioned. David Neff shares the social media guidelines he helped develop for the American Cancer Society. And a shout out to Ash Shepard from TACS/NPower Oregon for building the pretty site. . Thank you, David!

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NTEN Ipod Oregon Portland 47

Qgiv

OCTOBER 19, 2021

Expand your reach by partnering with a media organization and advertising your event through external channels. If your nonprofit is part of a larger national organization, it’s essential to ensure your event’s branding is consistent with your national organization’s branding guidelines. Creating a logo isn’t always easy on your own.

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Design Donation Ideas Turkey 52

Tech Soup

MARCH 29, 2016

We know that good stories power fundraising and marketing, so join one of our events to discover powerful case studies and connect with digital storytelling experts in your community. Bamenda, Cameroon: How to Create Digital Stories. Cleveland, Ohio: A Well-Told Story Is Powerful. Kampala, Uganda: Story Makers 2016.

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Cameroon Guatemala San Francisco Uganda 36

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. And, of course, it helps to have free stuff to give away to motivate people to share their stories. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission.

Social Media 100

Social Media Effective Media Social 100

NTEN

JUNE 19, 2014

Whose stories resonated most? If you want to donate, you click and are taken to a text-to-donate mechanism (two main reasons for this: first, because texting is familiar to people, and also because Apple iTunes guidelines prohibit in-app donations unless it''s a donation via text). Who will win $2,000 to put toward their projects?

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Education Mentoring Virginia Mobile 71