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ATTN Nonprofits: New YouTube Channels Coming Early March 2013

Nonprofit Tech for Good

YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. The new design offers much less customization, but enables more efficient browsing of your videos and the channels that you are subscribed to, and is more tailored for smartphone and tablet video watching.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

It allows for more control over the provided and tracked information, allowing you to get more granular and manually control the values (like a specific campaign, channel, etc.). Ensure that UTM parameters will plug into GA4’s Default Channel Grouping Logic. . Be consistent with campaign names across channels. Final thoughts.

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Multi-Channel Fundraising: Tips for Your Nonprofit Website

Top Nonprofits

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

Your calls to action should stand out on the page, so use a distinct color within your branding guidelines or bold lettering to catch your visitors’ eye. The post 3 Channels to Use to Effectively Market Your Small Business appeared first on Nonprofits Source.

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How to Optimize Content for SEO Across Channels

Media Cause

If you don’t already have them, create brand guidelines to show how you communicate to your supporters. Following these guidelines and tips will ultimately help you and your readers. The post How to Optimize Content for SEO Across Channels appeared first on Media Cause. Getting Set Up for Success.

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Leverage your online community for maximum member engagement and loyalty

Nimble AMS

Keep guidelines relevant. To ensure your online community is a safe, inclusive, and engaging place, you’ll want to routinely update your guidelines, making them easily accesible. Consider the following factors when updating your guidelines: Keep your rules concise. Tie your guidelines to your mission. Involve staff.

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How to take your association’s online advocacy efforts to next level

Nimble AMS

For example, perhaps once a month you want advocates to take over your social media channels to update your members on your latest advocacy efforts. Creating online advocate guidelines can be helpful as you train your recruits and provide a vital reference for advocates who have been in your program for a long time.

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