Nonprofit Tech for Good

JULY 13, 2020

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Watch Video.

Social Media 332

Social Media Content Media Social 332

Association Analytics

MARCH 1, 2023

Whatever the case may be, there are opportunities for your association to use this economic uncertainty to sharpen your focus, provide timely value to your members, and do more with less. For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each.

Associations 320

Associations Product Virtual Survey 320

Forum One

APRIL 28, 2022

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

Conversation 56

Conversation Marketing FAQ Nonprofit 56

Nonprofit Tech for Good

NOVEMBER 1, 2021

Time: 1pm EST / 10am PST. When and how should I use different marketing channels? Our session is designed to deliver specific tactics, clear how-tos, and real-life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful nonprofits to use as a blueprint. Cost: Free.

Marketing 216

Marketing Free Work FAQ 216

Neon CRM

NOVEMBER 16, 2023

There Has Been a Change In Your Nonprofit’s Scope Over time, technology, politics, and culture will impact your mission and how you approach it. Here’s an example. Conversely, what would happen to your community without your nonprofit’s presence? Take, for example, “we do.” What Is Your Impact?

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Examples Language Iowa Nonprofit 95

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? For the example below, we’ll be building out a sample Facebook Live co-branded series. For example, if you’d like to see 10,000 views on each video. 100 (approx 10k views per $.01).

Raise 325

Raise Fund Phase Audience 325

Allegiance Group

APRIL 15, 2024

For example, you might attract 150 new donors and retain 55% of your existing donors within a year. Prioritizing donor stewardship efforts will help you retain more donors so your time, effort, and money spent acquiring donors isn’t wasted. Which strategies were most effective at attracting first-time donors? Prioritize SEO.

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Fund Donor Strategy Search 52

.orgSource

FEBRUARY 12, 2024

There was a time when associations didn’t think of their members as customers. What has changed over time? Use Data as a Connector Integrated planning isn’t a one-time event. Meetings can seem superfluous and a drain on precious time. We saw their loyalty as beyond commercial transactions. What is the future that we want?

Collaboration 221

Collaboration Marketing Integration Trend 221

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. One example of thought leadership is this blog! Registrations, subscriptions, downloads, clicks and page conversions are all reliable ways to determine what audiences are finding valuable.

Create 169

Create Strategy Associations Registration 169

The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. This widespread use maximizes their impact.

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Story Guide Support Analysis 104

M+R

DECEMBER 8, 2023

They look a little something like this: [link] utm_medium=email & gclid=EXAMPLE This tracking can be broken down into Click Tracking and User Tracking. Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign.

Track 104

Track Digital Change Fundraising 104

CauseVox

DECEMBER 21, 2021

It’s the end of the year, which means it’s time to send some year-end fundraising emails! Or else it’s time to look blankly at the page while you try to plan your year-end fundraising email campaign because you’re not sure how many emails is too many or what your emails should include. Now it’s time to sell them on it.

email 75

email Examples Raise Fundraising 75

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. For example, Meta and TikTok both offer on-platform lead forms.

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Social Media Guide Media Social 97

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Organic reach on Facebook declines year on year, but there are still so many charities spending valuable time every week trying to make it work. 1) Forget about organic, focus on ads. 2) Learn how to run campaigns in-house.

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Test Facebook Charity Profit 325

Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? Let me give you an example. Leave the game of chance for another time. Are your conversion rates different for different audiences? Example: utm_source=facebook. Or how they’re landing on your donation page? Tell me all about attribution.

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Donor Track Campaign Facebook 298

Nonprofit Tech for Good

MAY 8, 2020

WhatsApp represents one such medium that presents nonprofits with an outstanding opportunity to engage with stakeholders through texts, attachments, and multiple forms of conversations delivered to their mobile phones and now to their desktops. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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Storytelling Digital Channel Profile 302

Neon CRM

MAY 31, 2023

Multi-Channel Campaigns Can Lead to a 204% Higher Conversion Rate Have you ever planned a fundraising campaign as a direct mail campaign, email campaign, or in-person event campaign? A study by NextAfter showed that leveraging multiple channels for a campaign leads to more conversions—a 204% conversion rate increase , in fact!

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Statistics Fundraising Metrics Mail 97

Allegiance Group

FEBRUARY 27, 2024

You’ll be pulling in rich data in no time! These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. Examples might include a steep drop in sessions that’s out of the norm or Google no longer indexing your site.

Analytics 52

Analytics Google Fundraising Track 52

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. For example, when we worked with PG Volunteers on their recruitment campaign, their goal was to hit 300 form submissions, with the following KPIs. Clicks CTR Form Submissions The result?

Tips 52

Tips Organization Channel Benchmark 52

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

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Calendar Social Media Content Media 278

sgEngage

JANUARY 15, 2024

By taking a few steps to make your grant applications more accessible for grant writers, you will have more complete, more customized, and more on-time applications. Know What You Are Asking One thing that came out loud and clear is that applications can take a lot of time to complete. Record how long it takes you to complete it.

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Application Grant Help Blackbaud 88

Nonprofit Tech for Good

FEBRUARY 14, 2019

The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. 1) Set up a conversion event and create a campaign. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets. 4) Design your creative.

Facebook 245

Facebook Fundraising ROI Virginia 245

.orgSource

MAY 15, 2023

There was a time when associations didn’t think of their members as customers. What has changed over time? Use Data as a Connector Integrated planning isn’t a one-time event. Meetings can seem superfluous and a drain on precious time. We saw their loyalty as beyond commercial transactions. What is the future that we want?

Collaboration 221

Collaboration Marketing Team Integration 221

Nonprofits Source

FEBRUARY 22, 2024

However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Building your WordPress site is a time-intensive process. Conversion rate. A high conversion rate means your calls-to-action (CTAs) are working well.

WordPress 52

WordPress Content Strategy Create 52

Candid

MARCH 28, 2023

While we have several channels for gathering customer feedback, UX research is unique since it is about partnering with our current and prospective users to help us understand and adjust to their needs and motivations during the product development process.

Profile 98

Profile Product Research Exercise 98

Bloomerang

MAY 30, 2023

While these investments may work, organizations quickly realize the time and attention needed is unsustainable and engagement is less than desired. While getting new donations may be the ultimate goal, your marketing efforts should focus on starting a conversation with potential donors about what you do and why they should care.

Content 91

Content Donor eBook Relationship 91

Nimble AMS

SEPTEMBER 20, 2022

When your members feel protected in your virtual community, they’ll be more likely to take the time to connect. Offer examples of inappropriate behavior , unacceptable practices, and impermissible content so members clearly understand what isn’t allowed. . Make them orderly and no longer than 500 words. .

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Community Online Guidelines Retention 133

sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

Retention 95

Retention Communication Donor Strategy 95

Media Cause

OCTOBER 3, 2022

Not for lack of gratefulness for the program (which you’ll see there is much), or the feeling of imposter syndrome (which is all too true at times), but, mainly, for the displeasure of putting myself back in the days and emotions that came before my acceptance to the program. I now work full time at Media Cause as the Community Manager.

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Experiment Time Life Environment 59

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. Are they paid, full-time, part-time? We have a decentralized team of 10+ staff contributing stories to our social media channels. We’re all paid-employees, but we none of us do social media full-time. Flickr: flickr.com/groups/thenatureconservancy. Anything else?

Social Media 210

Social Media Conservancy Interview Media 210

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy may outline different recognition tiers by gift amount ($50 donations receive a shout-out in your newsletter, and $250 donations receive a plaque, for example). Repeat: As you repeat the Ask, Thank, and Report steps, you’re building connections that help move donors from one-time donors to recurring donors.

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Donor Strategy Nonprofit Phone 98

Global Giving

APRIL 4, 2019

Now, he spends his time telling powerful stories of impact and is devoted to helping nonprofits do good better. A: If your goal is to raise more money, you might want to gather data about: Your donors’ giving history, including whether they’ve given once or multiple times—this will allow you to personalize communications.

Conversation 52

Conversation Data Fundraising Hints 52

Saleforce Nonprofit

AUGUST 17, 2021

Faculty are engaging with students in real time using channels , which allows a continuous feedback loop to fine-tune courses throughout the semester. Another example is Melbourne-based RMIT University. Slack automatically organizes students into smaller course-group channels with industry mentors to help ensure their success.

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Collaboration Communication Student Canada 120

Nonprofit Tech for Good

DECEMBER 20, 2010

Are they paid, full-time, part-time? Data from a recent Facebook contest we ran not show that we not only significantly increased our followers in a short amount of time, but we saw individuals then head over to our website to be engaged further. At the same time though, you’ve got to like people.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Alliance Magazine, September 2012. Not Data Driven.”

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Social Media Channel Data Media 100

Nonprofit Tech for Good

JANUARY 24, 2019

Start a conversation with your board members, as well as your most passionate supporters, and ask them to create their own fundraiser to kick off your peer-to-peer campaign. Keep the conversation going by celebrating milestones, offering up support, checking in on them, and giving guidance whenever you can.

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Program Practice Fundraising Platform 279

Media Cause

OCTOBER 7, 2021

Center your campaign around timely events. The best time to drive action is when an issue is in the news or trending on Twitter. This is a critical time for participating in relevant social media conversations and using trending hashtags in your posts. Acknowledge the power of advocacy . Show social proof. Be persistent.

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Social Media Advocacy Campaign Create 102