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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Predictive modeling reveals future outcomes and trends with greater accuracy than traditional methods, enabling proactive decision-making and change management. Take a Test Drive You might think the combination of AI and data is a superpower reserved for corporate behemoths. Not necessarily so.

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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience. Let’s back up and look at your methods of fundraising through the eyes of your donor.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

The Millennial Impact Project studied why donors across generations start giving. The Seven Faces of Philanthropy was a groundbreaking research study published in 1994 that has since been updated and is still relevant today. Sample identities could be “community leader” or “survivor” or “change maker.”.

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How Audience Research Is Keeping Up with a Changing World

Forum One

As our users’ lives have dramatically changed, our approach to understanding them must also change. Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful.

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Solutions Day 2023—Beyond Answers to Insight

.orgSource

Back in 2017, we could see that business was changing. We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Kimberly Pendo AI is rapidly changing the world, and the non-profit sector is no exception. Kevin is.orgCommunity’s Co-Founder. leadership. But Industry 4.0 Kimberly A.

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3 Ways to Grow Your Online Supporter Base

Saleforce Nonprofit

In our study, only 28% of organisations sent online donors a cultivation communication beyond 60 days. Action 1: Get the Basics Right and Test, Test, Test. Nearly eight in 10 people globally use contactless payment methods for everyday purchases. Retention of online donors is low in the sector.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Don’t change just for novelty’s sake. Put a human face on the cause through case studies, testimonials, and videos. Apply those lessons.

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