Thought Leaders Blaze Trails of Discovery and Engagement
.orgSource
AUGUST 28, 2023
Evaluate Expertise Who exactly are the members of your new brain trust and where will you find them? Influencers are not necessarily thought leaders. These ideas may be obvious to association staff, but they may not be clear to the pundits you hope to attract. So, this exercise is also a marketing tool. You are looking for experts.
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