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Kiss Vanity Metrics Goodbye

Care2

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Focus on Influence. This is one way communications and there is nothing social about it.

Metrics 75
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The New War on Social Media Vanity Metrics

Care2

That’s why you need to change the way you measure social media and declare a war on vanity metrics. The human brain is the best analytics tool. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop. Why is Social Media Data Important? What are the Best Tools for Collecting Data?

Metrics 77
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10 Content Marketing Stats That’ll Make Your Jaw Drop

TechImpact

According to Demand Metric , 78% of CMOs believe content marketing is the future of marketing. According to Website Marketing Group , online content influences 75% of purchasing decisions. In a previous blog , we discussed the effect good storytelling has on the brain. The 5 reasons why content marketing works.

Stats 126
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Twitter Tip for Networked Nonprofits: Follow the Few To Get To the Many

Beth's Blog: How Nonprofits Can Use Social Media

We don’t have the time or brain cells for that. It’s about finding people who are connected to different social circles and following them. Run the impact report to help you identify influencers. It isn’t about following thousands and thousands of friends on Twitter. It shows nodes on your network.

Twitter 107
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Great reads from around the web on February 23rd

Amy Sample Ward

. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. … But that was then and this is now. " Check it out!

Web 108
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Reflections from Stanford Nonprofit Management Institute: New Skills for a Complex World

Beth's Blog: How Nonprofits Can Use Social Media

In fact, Lucy has been terrific in finding new ways, like Branch , to use the social tools to facilitate a global brain around these ideas. The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits. Let’s start with a definition first.

Skills 96
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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 I have a hypertext brain. Tags: metrics ROI. We know that.

Public 50