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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

You can use that benchmark to determine how well your ad copy is performing. Keywords are bid on by many companies. Your CPC is determined by the number of companies bidding on the same keyword as you. Your CPC is determined by the number of companies bidding on the same keyword as you.

Google 268
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Practice 240
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6 smart fundraising strategies to drive major giving success

EveryAction

The way this idea plays out is that a significant portion of funds (typically upwards of 80%) raised by an organization often comes from a small percentage of the supporter base (less than 20%). Board members’ financial support also demonstrates their commitment to your cause, which sets an excellent example for other donors.

Strategy 177
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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Business challenge Challenge interns to create a 10 page presentation that researches an existing problem in the company and pitch practical solutions. For example, a guide on using Fortnite to reach tweens, or a short training on memes or emerging social media platforms the company should be aware of. Visit Campus 15.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

LinkedIn Ad Library [link] Provides a way to filter and browse creative by region, company and keyword. Nonprofits can use this information to benchmark their own ad performance and identify areas for improvement. Doesn’t seem to share info about cost or impressions. How Should Nonprofits Use Ad Libraries?

Library 104
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Move DEI Beyond Words

.orgSource

The deaths of George Floyd, Breonna Taylor, and Trye Nichols prompted vocal support for social justice throughout the business community. Based on my anecdotal experience, most associations support the idea that a diverse leadership and workforce contributes to their success. Five percent of association CEOs are women.

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Inspired by Corporations’ Investment in Purpose and Social Responsibility Throughout the Crisis and Hardships of 2020

sgEngage

We are inspired by the work of our partners and the clients we support as we review this year’s 9 th Employee Engagement and Corporate Social Responsibility industry report , covering data collected from January-December 2020. This was the only group that had an increase for all metrics from the 2019 report. This was approximately a $6.1