sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 94

Online Fundraising Benchmark Adwords 94

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? The original data set was collected in a google spreadsheet , using a manual and time consuming data collection process.

Benchmark 95

Benchmark Network Learning API 95

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Your data security and anonymity are VERY IMPORTANT to us.

Benchmark 18

Benchmark Studies Analysis Metrics 18

Forum One

JANUARY 20, 2022

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. So the big question is: how did you do? To answer that question, you want to be sure you’re pulling up the right data. Total revenue by channel.

Metrics 74

Metrics Digital Strategy Rate 74

Care2

MAY 11, 2023

The Digital Outlook Report is authored by hjc , based on data and findings from Fundraise Up , Care2, Tatango and over 1,000 charitable and nonprofit organizations. This year’s data indicates that nonprofits are facing a number of new challenges, as well as opportunities, in 2023. Join us on May 23rd for the report’s launch !

Digital 36

Digital Report Benchmark Retention 36

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. But they often find it difficult to know where to begin.

Hype 52

Hype Research Marketing Benchmark 52

M+R

AUGUST 14, 2023

REGISTER NOW Wednesday, August 16 at 1pm ET August 29: The Top Three Strategies You Probably Aren’t Doing (But Should Consider) Before EOY This year’s Benchmarks survey confirmed an overall drop in digital end-of-year fundraising last year, especially in some sectors. Can we finally settle the renew vs donate question?

Audience 52

Audience Research Free Test 52

M+R

AUGUST 7, 2023

REGISTER NOW Wednesday, August 16 at 1pm ET August 29: The Top Three Strategies You Probably Aren’t Doing (But Should Consider) Before EOY This year’s Benchmarks survey confirmed an overall drop in digital end-of-year fundraising last year, especially in some sectors. Can we finally settle the renew vs donate question?

Test 52

Test Broadcast Influence Fun 52

M+R

JULY 27, 2023

After asking a lot of questions and convening small roundtables of non-profits to explore cultivation messaging, we found that many groups are grounding their cultivation efforts in a little bit of data and a whole lot of assumptions. Across all digital channels, the test group gave 22% more revenue per donor!

Fundraising 52

Fundraising Test Advocacy Metrics 52

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. So many people asked interesting and thoughtful questions during the webinar that we wanted to make sure everyone gets a chance to see them and participate in the discussion! Q: I missed the webinar.

Metrics 64

Metrics Facebook Question Benchmark 64

Neon CRM

JANUARY 25, 2024

Channel the audience reading your newsletter—what’s helpful to them? Or, you announce an event and receive follow-up questions from members. Answer those questions in your member newsletter to make sure every member has the information they need. Announce Exciting Updates Did your organization hire a new Executive Director?

Newsletter 52

Newsletter Content Ideas Tips 52

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences.

Action 73

Action Report Practice Fundraising 73

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? This report analyzes data from some of the biggest national nonprofits in the U.S. We can help!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NTEN

APRIL 11, 2011

At the Nonprofit Technology Conference last month, I got the chance to sit in on the session about the 2011 Social Networking Benchmark Report. As we talked through all the stats – how many nonprofits are on Facebook, what they're doing there, and so on – a great questions came from the crowd. What do I do with all these interactions?

Data 68

Data Social Social Media Stats 68

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization. Look at your data and use it to segment your audiences.

Websites 61

Websites Change Management Digital Government 61

Bloomerang

DECEMBER 19, 2023

Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Although it may seem like this is an easier way to manage data, it comes at the cost of the following drawbacks: Security: What happens if your computer is stolen and someone gains access to all of that donor data?

Software 84

Software Free Tools Adobe 84

Care2

MARCH 14, 2011

One of the key questions I get from nonprofits is, “How much money should we be raising online?&# It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. Today, Convio released the Convio Online Marketing Benchmark Index Study. Key Findings: 1.

Raise 75

Raise Money Online Convio 75

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. It means you will have a large data set to understand what is driving your online giving.

Benchmark 20

Benchmark Online Report Gift 20

Amy Sample Ward

JUNE 13, 2011

." 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Care2

SEPTEMBER 21, 2013

The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ? What are the preferred communications and engagement channels? Now that you have seen the statistics around Canadian giving, how will you use this data? Embrace it!

Generation 66

Generation Philanthropy Canada Benchmark 66

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Look at your data and use it to segment your audiences.

Websites 58

Websites Strategy Change Management Digital 58

Amy Sample Ward

JUNE 6, 2012

Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 Channels covered included online, direct mail, telemarketing and canvassing." What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. Data Analysis. How do you analyze your social media data? How do you measure the your organization’s influence in social channels ? Respond here.

Summary 94

Summary Social Media Measure Media 94

Tech Soup

AUGUST 6, 2015

You soldier on and set up Google Analytics, hoping that the data can start a conversation with everyone, despite the initial reluctance. Integrating data and analytics into your organizational culture can be a huge hurdle to overcome. What if you brought in lunch for the office if you were able to hit key benchmark goals?

Culture 36

Culture Data Create Case Study 36

Connection Cafe

APRIL 1, 2020

For nonprofits and other social good organizations faced with difficult decisions, fundraising investments are often the first budget line items to be questioned. By revisiting these lessons, we can assemble a valuable toolkit to aid social good organizations as they navigate this period of uncertainty.

Environment 46

Environment Teach Fundraising Lesson 46

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

The model works well because it helps organization identify incremental improvements and build their capacity. We started with doing the assessment in the social media measurement peer group to answer these three questions: What level of social media practice is your nonprofit? The content was on all channels, not just social media.

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

Step 4: Define your benchmarks. Step 6: Select your data collection tool(s). Step 7: Analyze your data, turn it into action, measure again. ” KPIs are simply data points for charting progress towards results. ” KPIs are simply data points for charting progress towards results.

Results 97

Results Metrics Measure Associations 97

Care2

DECEMBER 16, 2013

The big question on every nonprofit organizations'' mind is, will this Donate button help their charity raise a decent amount of money? From all the donor data I have seen on Facebook, the answer is NO! No Access to Donor Data. There is a time and a place for giving money, and Facebook is not really that place.

Facebook 78

Facebook Donation Disaster Social Network 78

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

Everyaction

JULY 18, 2018

It should contain purposeful actions that aim to achieve specific fundraising goals from a diversified group of sources, and be data-driven from start to finish. Here are some questions to ask when building your assessment: Which programs best exhibit our expertise, authority, and dedication to the issue area in which we work?

Guide 108

Guide Fundraising Nonprofit Template 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Start with the question, “what does success look like?” If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB. Collect this content from Day 1, and share through all your channels, as outlined above. Set Program Goals & Metrics. Report Out.

Measure 50

Measure Impact Program San Francisco 50

Connection Cafe

MAY 19, 2014

One of the more interesting findings from the recently released 2014 M+R Benchmarks Study was that fundraising emails did not have a higher conversion rate in December. Over the past several years, you’ve likely heard a lot about the importance of sending a multi-channel end-of-year campaign. According to the study, 6.9

email 39

email Time Fundraising Rate 39

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The presentation looks at how younger generations are always connected and are multi-taskers who count on the Internet as their external brain and approach problems in a different way from older generations. It raises the question (unanswered) whether this is a good or bad thing.

Network 110

Network Work System Teen 110

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Walkers have internalized listening and are able to use the data they collect to improve engagement and content best practices. The nonprofit effectively integrates social and emerging technologies such as mobile across all communications channels. Their impact is to make the world a better place.

Social Media 101

Social Media Practice Media Social 101

Connection Cafe

SEPTEMBER 6, 2017

According to Blackbaud data, online giving last #GivingTuesday was up 20% on a year-over-year basis compared to 2015. Begin by answering these questions: Do you want this to be the kick-off to (or a piece of) your EOY campaign? What channels will you use to engage your donors? Blackbaud processed more than $47.7 Email sends.

Campaign 48

Campaign Create Giving Org 48