Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 240

Practice Fundraising Guide Channel 240

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Monitor data and adjust your appeals. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

M+R

DECEMBER 1, 2023

But the real fun starts the morning after, when we have all this new data to dig through. And after some wild years of ups and downs since 2020, 70% of the nonprofits whose data we compiled this week saw revenue growth for Giving Tuesday ‘23. Fun new channels! Dig we did — with 33 awesome M+R clients. Can’t wait!

Giving 97

Giving New York City Channel Trend 97

EveryAction

MAY 30, 2023

We’re also seeing data to support the idea that virtual events are here to stay: our friends at Mobilize have found that virtual events still drove the majority of signups (67%!) on the Mobilize platform for the 2022 cycle.

Virtual 163

Virtual Advocacy Channel Mobile 163

NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 144

Benchmark Internet Report Giving 144

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging? Fundraising.

Mobile 130

Mobile Digital Fundraising Advocacy 130

M+R

JANUARY 11, 2022

As always, we’re compiling and collating a mountain of data generated from last month’s fundraising efforts, but who wants to wait until that’s fully cooked? We’re hungry for data now. . This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels.

Fundraising 109

Fundraising Gift Sample Benchmark 109

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? The original data set was collected in a google spreadsheet , using a manual and time consuming data collection process.

Benchmark 95

Benchmark Network Learning API 95

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Your data security and anonymity are VERY IMPORTANT to us.

Benchmark 18

Benchmark Studies Analysis Metrics 18

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Hopefully we will never repeat 2020. increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you.

Effective 278

Effective Fundraising Nonprofit Channel 278

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Benchmark 103

Benchmark Social Media Global Project 103

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Technology is making it much easier to personalize the donation ask, based on CRM data or other factors, so you can make sure you’re making an ask that is appropriate to the donor. 5) Retention.

Metrics 310

Metrics Digital Marketing Retention 310

EveryAction

AUGUST 3, 2023

From personalized solicitation efforts and effective stewardship to leveraging best-in-class technology and data-driven insights, think of these strategies as your roadmap for optimal major giving success! Want to learn more about major giving?

Strategy 177

Strategy Giving Fundraising Gift 177

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark.

Strategy 98

Strategy Measure Social Media Metrics 98

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Based on the data, shifting funds away from acquisition spend may become a reality.

Benefit 64

Benefit Marketing Change Time 64

Forum One

JANUARY 20, 2022

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. To answer that question, you want to be sure you’re pulling up the right data. Overall online revenue (versus other non-digital channels). Total revenue by channel.

Metrics 74

Metrics Digital Strategy Rate 74

Care2

MAY 11, 2023

The Digital Outlook Report is authored by hjc , based on data and findings from Fundraise Up , Care2, Tatango and over 1,000 charitable and nonprofit organizations. This year’s data indicates that nonprofits are facing a number of new challenges, as well as opportunities, in 2023. Are you ready to see how your organization compares?

Digital 36

Digital Report Benchmark Retention 36

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. But they often find it difficult to know where to begin.

Hype 52

Hype Research Marketing Benchmark 52

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. 2) Cross-promote via multiple channels. 7) Never let good data go to waste. 3) Send direct invitations to past creators.

Facebook 221

Facebook Raise Fundraising Audience 221

ASU Lodestar Center

FEBRUARY 10, 2021

Mobility is huge, enabling a mobile workforce with nonprofits having people in the field, and collecting data and interacting with the data and apps anywhere. Nonprofits must embrace social media 100%—but not just as a communication or fundraising channel similar to others.

Impact 52

Impact Technology Arizona Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

RT @ kanter what every #datanerd needs in their wardrobe – I Love Data T-shirt bit.ly/QlhMt4. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!” Mission Measurement (@MissionMeasure) September 5, 2012.

Attention 99

Attention Data Fundraising Journal 99

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Care2

OCTOBER 18, 2011

What are the different models for how organizations manage digital, and which are the most effective for today's multi-channel world? Join us Tuesday, October 25 at 2 PM ET for "Digital Teams: Your Smartest Investment to Master a Multi-channel World".

Channel 63

Channel Team Digital Structure 63

M+R

AUGUST 14, 2023

REGISTER NOW Wednesday, August 16 at 1pm ET August 29: The Top Three Strategies You Probably Aren’t Doing (But Should Consider) Before EOY This year’s Benchmarks survey confirmed an overall drop in digital end-of-year fundraising last year, especially in some sectors. We look forward to Zooming with you in the next couple of months.

Audience 52

Audience Research Free Test 52

M+R

AUGUST 7, 2023

REGISTER NOW Wednesday, August 16 at 1pm ET August 29: The Top Three Strategies You Probably Aren’t Doing (But Should Consider) Before EOY This year’s Benchmarks survey confirmed an overall drop in digital end-of-year fundraising last year, especially in some sectors. We look forward to Zooming with you in the next couple of months.

Test 52

Test Broadcast Influence Fun 52

Connection Cafe

OCTOBER 16, 2014

Have you downloaded the 2014 Luminate Online Benchmark Report yet? Throwing back to the 2013 Benchmark Study , we witnessed an explosion of growth of sustainer giving – a 27% increase over the previous year. This year, Rachel was thrilled to author the 2014 Luminate Online Benchmark Report. overall year-over-year. Register here!

Benchmark 39

Benchmark Report Online Hype 39

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

It is from the recent workshop that NTEN and NPower in Charlotte, NC to help participants understand the power of data to drive decision-making for nonprofits. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”.

Results 95

Results Data Charlotte Measure 95

M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable. on iPhone, 9.6% on desktop, and 2.8% What will this change? Let us know on social @mrcampaigns!

Rate 122

Rate email Open Change 122

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Arguably, measuring ROI on any kind of communication or marketing activity is a channel. Going back to our example of stories in social media posts one last time, I would look at historical data.

ROI 67

ROI Storytelling Measure Story 67

M+R

JULY 27, 2023

After asking a lot of questions and convening small roundtables of non-profits to explore cultivation messaging, we found that many groups are grounding their cultivation efforts in a little bit of data and a whole lot of assumptions. Across all digital channels, the test group gave 22% more revenue per donor!

Fundraising 52

Fundraising Test Advocacy Metrics 52

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? This report analyzes data from some of the biggest national nonprofits in the U.S. We can help!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Qgiv

SEPTEMBER 2, 2022

Lori Collins leads One & All’s Giving Sciences group, which applies data science to charitable giving. Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press. Lori Collins – SVP, Giving Sciences, One & All. Donors respond to need. Follow the Leaders.

Strategy 52

Strategy Marketing Giving Ukraine 52