Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. and “What products and services are most viable?” Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals.

Data 103

Data Metrics Measure Goal 103

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Metrics Virtual Hosting 98

Forum One

MAY 28, 2024

Wild Hope Platinum – Website & Mobile Sites – Environmental Awareness Wild Hope is a video production that highlights the heroes and successes, small and large, of biodiversity preservation. This work has empowered NRDC’s content managers, further engaged audiences in the mission, and amplified the organization’s impact.

Award 56

Award Oregon Museum Policy 56

Bloomerang

MARCH 26, 2024

It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. A good place to start is to think about the metrics that are most important to each campaign. A good place to start is to think about the metrics that are most important to each campaign.

Campaign 87

Campaign Tips Online Fundraising 87

Forum One

JULY 6, 2023

How do your audiences feel about your organization and brand? It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products. Looking at both of these metrics together tells you much more than just one of them alone.

Measure 66

Measure Websites Metrics Track 66

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 235

Facebook Fundraising ROI Virginia 235

Candid

DECEMBER 12, 2022

If you’re venturing into nonprofit video production for the first time, here are four expert tips for how to leverage educational videos to inspire action and create an engaging experience for viewers. Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

Video 105

Video Support Tips Audio 105

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. or “Do you want better productivity?”. Take action!

Analytics 169

Analytics Language Associations Case Study 169

Candid

SEPTEMBER 7, 2023

What began as a three-month experiment has now blossomed into a consistent social media video production program. Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. Creating engaging videos also takes energy.

YouTube 122

YouTube Tips Script Audio 122

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Examples of this type of email marketing could include newsletters, product promotions, and donation requests.

email 75

email Difference Marketing Retention 75

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. Remember that marketing automation tools are SaaS products (or software as a subscription). Data capabilities: Learn what metrics the tool can track, along with reporting functionality.

Application 267

Application Marketing Nonprofit Evaluation 267

Qgiv

OCTOBER 9, 2023

There are many ways to participate in cause marketing, but many of them include the sale of the business’s product. A purchase-triggered donation is when you buy a product and part or all the profits from your purchase get donated. This shared audience, as well as the improved brand image, helps increase their sales.

Causes 52

Causes Marketing Impact Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Measure 96

Nonprofits Source

NOVEMBER 27, 2023

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

Channel 52

Channel Business Marketing Effective 52

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Stream 98

Stream Hosting Virtual Registration 98

sgEngage

APRIL 17, 2024

Clean data allows you to reach the right audience at the right time with a higher probability of getting their attention and sealing the deal, whether that is a donation, a new student enrollment, or simply getting current parents at your school to sign a permission form. Raw data is like the basic sugar molecule that powers metabolism.

Chart 84

Chart Map Data Attention 84

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Design your data storytelling products. Understand your capacity.

Story 66

Story Data Storytelling Lesson 66

EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

Advocacy 143

Advocacy Local Poll Audience 143

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Virtual Fundraising Event Production and Technology. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

DNL OmniMedia

APRIL 23, 2024

You can’t be expected to be an expert on all aspects of the software, but you can call on Blackbaud experts to provide the insights and assistance you need to get the most from your products. This way, you can ensure your communications resonate with your target audience and get them to take action on behalf of your cause.

Blackbaud 52

Blackbaud Support Guide Help 52

AccelEvents

AUGUST 19, 2021

Online events draw in audiences from around the globe. So if you have the chance to host an exhibitor booth in an online trade show, a virtual career fair, or perhaps as part of an online product launch, you should take advantage of it! Better understand your products and what your brand gets up to!

Virtual 98

Virtual People Badge Sponsor 98

Forum One

AUGUST 16, 2023

Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. You want to strike a balance between highlighting success and showing where you need to go next, while not overwhelming your audience in the process. Setting your goals first allows you to anchor a reference point for success.

Story 59

Story Report Data Blended 59

.orgSource

MARCH 6, 2023

Is technology tying your audience in knots? This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Perhaps it’s content that’s missing the mark. Maybe stale programming is stopping the love? in 2022!

Associations 221

Associations Leadership Question Wisconsin 221

Get Fully Funded

MAY 9, 2022

Otherwise, you can spend a lot of time being busy, but not being productive. What can you do to improve the metrics that matter? It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. Check your metrics, focusing on overall numbers and growth.

Marketing 69

Marketing Guide Metrics Nonprofit 69

.orgSource

FEBRUARY 6, 2023

This representative should be dedicated to building lasting relationships with members and helping your organization fine-tune culture, products, and services to meet their changing needs. They should be an empath who channels both your brand persona and its audience. “Guessing about member preferences is not an option.

Game 44

Game Experiment Marketing Gartner 44

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not Prioritizing Audience Engagement.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

sgEngage

SEPTEMBER 5, 2023

In this Luminary session, Blackbaud’s Heather LeVan leads a conversation with industry experts and customers about how to have an active and productive voice in change management, especially around the software your organization uses. They need information that helps them make data-driven decisions.

Blackbaud 83

Blackbaud Chart Denver Nonprofit 83

Nonprofits Source

FEBRUARY 24, 2023

Understand your target audience As a small business, it’s important to focus your marketing efforts and dollars on the audiences that are most likely to invest in your products or services. Create landing pages with information about your products, services, and upcoming events.

Map 52

Map Digital Business Marketing 52

AccelEvents

JULY 21, 2021

This leading virtual meeting and event marketing platform has redefined how brands connect with audiences. . Apart from achieving several success metrics, their two-day conference generated more than 6,500 registrations, 2,500 attendees, 900 leads, and 160 new membership sign-ups. . In-house live stream with production assistance.

Platform 93

Platform Virtual Stream Hosting 93

AccelEvents

AUGUST 16, 2021

Your hybrid event is catering to two different crowds: the online audience and the in-person audience. Therefore, no matter how you do it, you must have event technology connecting those on-site to the online audience. . Future event ideas, content ideas, or product and service offerings. After the event: .

ROI 98

ROI Badge Synchronous Sponsor 98

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Thorough understanding leads to big ideas. Don’t rely too much on cleverness.

Lesson 59

Lesson Fundraising Digital Test 59

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119

Eric Jacobsen Blog

MARCH 22, 2023

She knows that the most successful companies—in terms of any metric—are led by diverse teams who understand and reflect their products, services, employees, and audiences. Thank you to the book’s publisher for sending me an advance copy of the book.

Leadership 59

Leadership Demographics United States Companies 59