The MatrixFiles

FEBRUARY 23, 2024

.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).

Associations 130

Associations Industry Government Education 130

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. After your web guru gives the green light, open up Ads Manager and create a new campaign.

Facebook 228

Facebook Fundraising ROI Virginia 228

Nonprofit Tech for Good

AUGUST 9, 2021

Breaking news that communicates the story of your mission and programs. Breaking news works well on all social media (especially if it is good news), but it performs exceptionally well on LinkedIn. For example, the International Fund for Animal Welfare shared the good news that zero rhinos were poached in 2020.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

Nimble AMS

MARCH 25, 2022

Research from Community Brands consistently shows that members place high value on networking and staying up to date on industry news, trends, and regulations. Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement.

Community 133

Community Online Strategy Guidelines 133

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . This is especially true if you aren’t sure which numbers or metrics you should review. I recommend looking at three key metrics. .

Results 62

Results Action Metrics Rate 62

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email. The reason?

Spam 147

Spam email Studies Nonprofit 147

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach. And Facebook added that it will load new stories quickly, eliminating interruption in how users scroll through their news feeds.

Audience 107

Audience Social Media Content Media 107

Nonprofit Tech for Good

APRIL 10, 2022

Positive news about your mission and programs. With so much stressful, depressing news in the world today, positive news stands out. Breaking news relevant to your mission and programs. People who are active on Twitter tend to be plugged into current events and trending news. Twitter can be mean.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

If you haven’t been using the ”friends list” feature that allows you to group friends into categories, it might be more useful to you because you can filter the stories you see in News Feed or post an update for specific people They’ve now added “ Smart Lists “, these are the lists with the icons.

Metrics 129

Metrics Facebook People Change 129

Allegiance Group

MAY 16, 2024

High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. That brings a glimmer of good news. In addition, fundraisers continue to be more mindful about reaching out to diverse audiences. Go beyond that audience in demographics, age, and everything else.

Trend 52

Trend Podcast Retention Nonprofit 52

Kindful

OCTOBER 28, 2021

The good news is that there really isn’t a “wrong” goal to set. Your goals could be to increase the number of donors acquired, see an improvement in your return on investment, see increased net revenue, or grow your acquisition audience. The key is to look at your data and see which metrics you want to improve.

Goal 62

Goal Metrics Measure Donor 62

Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. Instead of personal updates and other news, LinkedIn is for professional content and connections. LinkedIn is a platform focused on professional networking and growth, so you need to be mindful of LinkedIn’s audience when creating content to post on the platform.

Linkedin 52

Linkedin Social Media Practice Media 52

NTEN

JULY 5, 2012

Thank you again for being such a great audience. Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. Once again, you’ve amazed us!

Metrics 64

Metrics Facebook Question Benchmark 64

.orgSource

MARCH 6, 2023

Is technology tying your audience in knots? This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Perhaps it’s content that’s missing the mark. Maybe stale programming is stopping the love?

Associations 221

Associations Leadership Question Wisconsin 221

Neon CRM

SEPTEMBER 1, 2023

That’s good news for you because it also gives you a set of guiding principles on which you can base your board communication. You can segment data in dozens of ways to help your board members understand your audience and what’s important to them. It provides the evidence needed to help guide big-picture decisions.

Guide 52

Guide Business Support Metrics 52

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Design your data storytelling products.

Story 66

Story Data Storytelling Lesson 66

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. Recruit two new sponsors for our signature event by Aug. Check your metrics, focusing on overall numbers and growth. Is it engaging?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Our event this year was four days, which, in retrospect, is a lot of time to ask people to dedicate. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

Podcast 52

Podcast Create Guide Audio 52

sgEngage

APRIL 10, 2023

CBS News reported that in November 2022, Giving Tuesday raised an incredible $3.1 Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. To expand your audience, consider how you can take a multi-channel marketing approach.

Demographics 76

Demographics Retention Donor Research 76

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Help disseminate news releases or produce news events to get coverage. Facebook , Reddit , LinkedIn , and Twitter have great options.

Fundraising 336

Fundraising Mail Law Donation 336

Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Media attention.

Contest 93

Contest Headline Social Media Survey 93

sgEngage

JANUARY 17, 2023

The good news? Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. Establish the metrics that will determine which elements work, and which offer opportunities for improvement. Your strategy should: Clarify expectations, roles, and goals.

Gift 79

Gift Develop Measure Blackbaud 79

Nonprofit Tech for Good

JANUARY 17, 2019

It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Calendar 275

Calendar Social Media Content Media 275

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Likely, your average open rate will increase and you’ll need to set news goals around email opens.

email 104

email Marketing Test Mail 104

EveryAction

AUGUST 11, 2016

Great news, right? What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns. Email service providers like Google and Yahoo!

email 100

email Spam Money Fundraising 100

Media Cause

JUNE 22, 2021

We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Just consider a recent Pathfinder campaign in which we asked their audience to take an advocacy action for International Women’s Day. Action Center.

Advocacy 101

Advocacy Digital Fundraising Global 101

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. But that’s not really what people want to read about.

Practice 52

Practice Arkansas Spam Nonprofit 52

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. Your end goal is to continuously get the right content to the right audience at the right time—without a substantial burden on your organization. How do you achieve this?

Content 47

Content Strategy Map Audience 47

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

We find hooks in mainstream news and cherrypick the most shareable content. We look for news and content that we think has been egregiously under-amplified. Sometimes a hot piece of news just wasn’t packaged in the right way. We pair actions with news. We write the great tweet to go with that video.

Campaign 122

Campaign Conservancy Measure Method 122

CauseVox

MAY 9, 2023

If this sounds familiar, then we’ve got some good news. You can ask the program to generate a list of email ideas and then refine the list based on any number of factors, such as audience, theme, tone and more. Subject Lines Writing subject lines that inspire your audience to open your emails can be a challenge.

Examples 84

Examples email Communication Language 84

sgEngage

JANUARY 17, 2023

The good news? Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. Establish the metrics that will determine which elements work, and which offer opportunities for improvement. Your strategy should: Clarify expectations, roles, and goals.

Gift 52

Gift Develop Measure Blackbaud 52

Amy Sample Ward

JULY 29, 2011

The network knows about us but isn’t yet directly connected – maybe their friend told them about a story or a news segment they heard on our station, or they have family members that attend an annual concert. Metrics Template. DIY Community Engagement Metrics. View more presentations from Amy Sample Ward.

Social Media 178

Social Media Public Media Community 178

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . July 7, 11–12:30pm ET: Benchmarks UK 2021: News you can use.

Benchmark 52

Benchmark Studies Digital Analysis 52

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Large audience and engagement numbers are not the only metric of social media success. Center language justice in your content strategies.

Social Media 94

Social Media Media Strategy Social 94

Zen and the Art of Nonprofit Technology

SEPTEMBER 13, 2010

I know for many of you this is old news. One of the most interesting tidbits of data to me was the large gap between people who “thought&# social media of varied types either helped them reach new audiences, or helped them raise money, and those that really “knew&# this was the case.

Social Media 129

Social Media Media Work Social 129