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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Before we get into scoring models and best practices, let’s take a look at the purpose of engagement scoring. Let’s get started!

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Yet, today’s consumers are no stranger to the membership model. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? Don’t discount thought leadership for the top of funnel audiences.

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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. There are two phases to develop a Nonprofit Digital Sponsorship: Phase 1: Identify Your Audience & Partner(s).

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics!

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Information: The Better Half of IT

sgEngage

Clean data allows you to reach the right audience at the right time with a higher probability of getting their attention and sealing the deal, whether that is a donation, a new student enrollment, or simply getting current parents at your school to sign a permission form. Raw data is like the basic sugar molecule that powers metabolism.

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Audience-Engagement Successes and Failures

Museum 2.0

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered.

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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. Their costs can vary as well, and they have a variety of pricing models that may or may not work well for your organization.