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New Techniques for Donor Profiling and Audience Modeling

NonProfit PRO

Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors. We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data.

Technique 242
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Nonprofit Membership Models: The What, Why, and How

Neon CRM

Check out the various nonprofit membership models that exist throughout the sector! Determining which model works best for you will then inform how your program will function and what member benefits will look like. Every membership program needs a structure that appeals to its intended audience.

Model 52
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Before we get into scoring models and best practices, let’s take a look at the purpose of engagement scoring. Let’s get started!

Analytics 169
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Should you continue to host hybrid or virtual events in a post-pandemic world?

Association Analytics

They may want to deliver content to this audience and be happy to pay for the right to do so. You can still generate revenue but the audience doesn’t pay to attend. Using predictive models – predictive modeling typically uses 3 -5 years of historical data. Don’t forget to look at costs. Let the data tell you.

Hosting 321
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Yet, today’s consumers are no stranger to the membership model. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? Don’t discount thought leadership for the top of funnel audiences.

Create 169
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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. There are two phases to develop a Nonprofit Digital Sponsorship: Phase 1: Identify Your Audience & Partner(s).

Raise 329
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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.