Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2023

This is especially true with the advancing sophistication of recently released “creator tools,” (AI-infused tools that generate images, text, or videos). The opposite, more utopian view was that AI was magic fairy dust and could wave a wand and solve all our problems. In reality, both of these are false narratives.

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Tools Nonprofit Adopt Philanthropy 162

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Ideally, your website and blog content display a large default image when shared on Twitter (and all social media).

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Twitter Practice Social Media Nonprofit 350

Qgiv

SEPTEMBER 1, 2021

Does the tool help you reach your target audience? If you’re considering creating a TikTok account for your nonprofit, it’s important for you to evaluate if you’ll be able to reach your target audience on the platform. Educating your target audience. What problems does your nonprofit tackle? TikTok’s user base is young.

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Marketing Madagascar Guide Social Media 117

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

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Websites Nonprofit Audience Mobile 115

Socialbrite

SEPTEMBER 26, 2022

Image by Cam Miller (CC BY NC ND). We can do that not just by rehashing the nature of present problems but by outlining specific tangible steps we can take toward change and by highlighting the inspirational stories of people already making a difference. Go where your audiences are most comfortable. Post by Eric Anderson.

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Activities Active Activism Colorado 111

.orgSource

MARCH 6, 2023

Is technology tying your audience in knots? The problem might be something you’ve never considered. Images of the association’s founders, history, and current activities are displayed throughout the facility, and spaces were created to accommodate a variety of work styles. Perhaps it’s content that’s missing the mark.

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Associations Leadership Question Wisconsin 221

Media Cause

MAY 20, 2021

I can most easily explain it like this: if you show me a bold ketchup red, and a strong Kermit green, I can tell you what colors those are, no problem. By using tools like this, we can identify what needs to change, and a web designer can then make adjustments to fonts, backgrounds or image selections to improve a contrast score.

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Accessibility Web Green Chart 98

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. No problem. Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. The problem a lot of marketers are running into is they’re seeing their Google Analytics results as being incomplete.

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Analytics Statistics Google Demographics 223

Media Cause

NOVEMBER 15, 2022

We all have diverse audiences, and we must make sure our web content can be consumed in a way that includes everyone, especially those we serve. Following them has allowed my work to resonate with a larger audience and honors the mission of the organizations I’m partnering with. . Image of contrast checker dashboard on WebAIM.org).

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Guidelines Accessibility Design Content 52

Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. Plot/Desire: In any good story, there’s a problem that becomes part of the plot of the story.

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Storytelling Fund Raise Music 139

sgEngage

OCTOBER 11, 2023

Engage with your audience by responding to comments Participate in conversations Be authentic and avoid highly polished replies Track your top 10 or 20 followers and tag them to help share your content Ask followers to opt in to your email list for more direct communication, Pro Tip: Befriend the algorithms with inspiring content.

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Donor Social Media Websites Content 82

Candid

JULY 6, 2021

By itself, automation isn’t the answer to all of an organization’s problems. While generic messages that are not tailored to your audience may not do much to help build relationships, they don’t hurt like poorly automated ones can. . Conduct A/B tests to make sure your subject lines, images, button placement, etc.

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Nonprofit Retention Relationship Data 137

Candid

MARCH 22, 2022

After you have crafted an effective story, you will learn how to implement a strategic approach to communications with your audiences, using templates, case studies, and communications best practices. Next it's really understanding how to properly develop your story so it has the problem, the solution, the impact and the ask, right?

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Story Tips Online eLearning 64

TechImpact

NOVEMBER 19, 2013

Image courtesy of The EmailADMIN. The problem: nonprofits aren’t “inspiring” action with lengthy, wordy newsletters and annual appeals for funds, on top of too many emails! A good way to find out what any audience segments wants to read, is by experimenting! Inspire action. Provide content they want.

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email Campaign Tips Hunger 233

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Problem solve. Then, show you’re working to solve that problem with the help of your supporters. Tell the story of those impacted by your organization.

Marketing 52

Marketing Tips Influence Nonprofit 52

Whole Whale

MARCH 22, 2023

GPT and The Grey Jacket Problem At a Fundraising event in NYC, George was on a panel to talk about AI applications for fundraising and was wearing a grey sports jacket with blue pants. When you combine generic prompts with untrained AI’s and then publish it you are walking straight into a Grey Jacket Problem.

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Ideas Model API Language 52

M+R

MAY 31, 2022

Reminder, email opens are tracked by tiny image pixels embedded in email content. When a user downloads that image, it registers as an “email open.”). Sure, you’d get the occasional bot open or someone with images blocked, so it wasn’t a perfect data point, but it was a fairly stable, useful number. That part is still true.

Mail 106

Mail Spam Rate email 106

Greater Giving

FEBRUARY 22, 2022

Show the real impacts that year-round donations can have on your mission by using compelling images within your website. Choose images that show interactions between people, whether it’s your volunteers and constituents or your donors mingling at previous fundraising events. Intuitive user experience. A fast load speed.

Websites 97

Websites Donation Images Mobile 97

AccelEvents

OCTOBER 21, 2020

To create this audience experience takes more than stringing together a couple of Zoom meetings. If you are wondering what exactly virtual event venues are, and how they can maximize attendee experience, audience engagement, and event ROI, we have the answers you need! Increased Audience Engagement. Better Event Security.

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Virtual Audio Stream Sponsor 98

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. If your goal is to engage + build relationships with your audience (hopefully it is!),

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Metrics Social Media Measure Media 100

Bloomerang

AUGUST 29, 2022

Display and contextual advertising: image or video ads that serve on websites across the internet, designed to target specific people or types of websites. There are two types of digital advertising audiences: people who already know about your nonprofit, and people who don’t. Facebook, Instagram, LinkedIn. to collect qualified leads.

Digital 120

Digital Program Tips Nonprofit 120

TechImpact

APRIL 23, 2014

Image courtesy of Stable Cash Income. By analyzing which websites are posting your content, you are granted deeper insight into who your target audience is, and what type of information they are looking for. Problem is, there is little to no analytics attached to the direct traffic. Direct traffic.

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Generation Websites Social Media Search 234

Allegiance Group

JUNE 7, 2023

Add Alt Tags to Your Images Alt tags, also called alt text or alt descriptions, are snippets of copy that describe an image. These tags will show up in the place of an image if the image does not load or, on some websites, they’ll show up when a user hovers over an image.

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Accessibility Websites Images Tag 52

Qgiv

JANUARY 28, 2022

What photos or images best reflect our impact on our mission? How is our peer-to-peer campaign solving a problem? Easy to convey: You might be solving a complicated problem, but your message should be simple enough for your supporters to explain to others. What impact are we having on our mission? Build your fundraising emails.

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Fundraising Registration Campaign Raise 98

AccelEvents

MARCH 18, 2021

As the event industry moves into the digital age, more and more brands are seeking ways to capture audience engagement and garner revenue through event marketing. With a digital events platform like Accelevents , you are able to scale with your audience so you won’t have to worry about over-marketing or under-marketing your event.

Tools 98

Tools Virtual Hosting Industry 98

Neon CRM

JULY 13, 2023

Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. A graphics package that includes images to post on their personal social media accounts makes it easy for people to spread the word about your campaign. Solving this problem costs only $.

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Social Media Ideas Donor Media 98

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

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Content Test Student Audience 105

NonProfit Hub

OCTOBER 8, 2020

But here’s the problem, how do you know which ones are right for you when they all seem to be offering similar services? We relate to images far more than written content; it’s why Instagram’s so successful, and if you’re going to succeed online, you must use high-quality visual content in all your marketing campaigns.

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Tools Social Media Analytics Nonprofit 65

Nonprofit Tech for Good

JANUARY 24, 2019

Getting some fundraisers signed on before you go out to a wider audience helps to ease any concerns about being the first to commit. Maybe a problem that needs to be solved, a person that needs help, a goal that’s not yet met — then let them know what role they’ll play when they create a personal fundraiser. Calm their concerns.

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Program Practice Fundraising Platform 279

AccelEvents

SEPTEMBER 11, 2020

These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . The audience will notice that this is lacking and will feel jaded by the event, even walking away from the event with a negative perception of your event brand. . The goal must make sense to a wide number of people.

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Virtual Marketing Sponsor Goal 97

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Immersive technologies are a way to get your audience involved in the event experience.

Virtual 98

Virtual Experiment Create Poll 98

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

CauseVox

NOVEMBER 23, 2021

Using a specific story and words from one of their alumni, Fiver effectively and emotionally conveys the impact their organization has on participants, and asks their audience to donate today. Developing a strong fundraising appeal is the first step to getting your audience (your donors and soon-to-be donors!)

Fundraising 78

Fundraising Articulate Audience Story 78

Allegiance Group

MAY 1, 2024

Whether revenue comes from a previous campaign, a particular audience, or a giving package, leverage clean data so you can know where you’re going and eliminate potential problems. Clean up dirty or messy data early on to identify problem spots. Looking for help to utilize your data to drive your year-end strategy?

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Campaign Guide Fundraising Storytelling 52

Eric Jacobsen Blog

DECEMBER 5, 2023

It can be unfamiliar and uncomfortable, but in a culture where everyone leads, organizations start to make progress on their most difficult problems,” explain the authors. Another way to put that is no matter who we elect (or appoint, or hire) their brilliance will never be enough to solve our most pressing problems.

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Leadership Kansas Authoring Chapter 85

Get Fully Funded

JANUARY 26, 2021

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We What problem are you addressing? Virtual tour: A peek behind the curtain at your organization will engage your audience, especially those who are curious about your work. We don’t have the budget for videos.”

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Video Giving Fundraising Script 98

Eric Jacobsen Blog

JUNE 21, 2023

Image Credit: Ryan Plomp via UnSplash Today, I feature an interview with Debbie Laskey , MBA. The moral of the story is that the Zappos employee was trained to provide customer service…in this instance, the agent found a solution to the problem even though it did not result in a sale for Zappos. Leaders, are you listening?

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Experiment Leadership Impact Amazon 52