Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

For past couple of years, I have been blogging , speakin g, facilitating peer trainings , and writing about using measurement methods for nonprofits to measure impact and to learn from their data. I didn’t get asked ”What are the best tools to measure followers on Twitter?”

Attitude 97

Attitude Social Media Measure San Francisco 97

sgEngage

APRIL 10, 2023

In this article, we’ll go over each of these tips in detail so you can better engage your school’s donor base: Intentionally target your audience. Intentionally target your audience The first step to engaging with your supporters is to define exactly who your audience is. Choose a fundraiser that educates students.

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Donor Community Tips Fundraising 78

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Since you won’t be able to retarget anyone using Apple Mail with this method, you’ll have to come up with a new plan.

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email Marketing Test Mail 104

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better. Give your audience information that will help them identify with the individual featured in your story.

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Guide Giving Nonprofit Mail 112

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.

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Twitter Practice Social Media Nonprofit 343

Qgiv

AUGUST 21, 2023

Different platforms have unique audiences and trends for you to use to your advantage. While you may be more familiar with Facebook and Instagram, TikTok and Threads have both increased in popularity and are great platforms for reaching younger audiences.

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Template Retention Stream Social Media 98

Nonprofits Source

MAY 25, 2023

For example, you might improve your follow-up methods for both first-time and experienced patients. Make necessary changes based on your collected metrics and look for ways to improve your care quality. You can then use your platform to direct patients to first-party platforms like Google or Facebook. Monitor reviews.

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Goal Tips Review Map 52

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit.

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Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , I thought I'd share how I look at my Facebook page data. The target audience is people who work for nonprofits.

Social Media 113

Social Media Measure Action Media 113

Bloomerang

AUGUST 23, 2023

Stand-out peer-to-peer fundraising platform features Integrate your donation page directly into Facebook Use a free mobile app to thank supporters and update your main campaign page Free fundraising guides to help new and first-time fundraisers Pricing Fundly has a 0% platform fee and a 2.9% + $0.30 transaction fee for credit card processing.

Platform 81

Platform Giving Fundraising Software 81

Tech Soup

OCTOBER 12, 2017

Libraries use Facebook more than any other social platform. Forty-four percent of libraries post daily on Facebook, and 25 percent also post daily on Twitter. If you don't know where to start when planning your social media metrics, join us to learn the best methods to measure your library's social media outcomes.

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Library Social Media Media Social 80

Media Cause

MAY 31, 2023

All of this is done not only because it is the right thing to do, but also because it’s an approach that will build trust with audiences and help build long-term relationships. The metrics provided by third-party paid media platforms were always shaky at best and are becoming increasingly untrustworthy as digital privacy changes take hold.

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Marketing Plugin Track Policy 52

Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. There are tons of ideas that you can shop on Meta (Facebook) Ads Library.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

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Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. You should also be thinking about what to measure and set up an efficient method for collecting that data. “ Blog posts that summarize a discussion thread from the Facebook Page.

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Social Media Strategy Media Social 99

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. Social media Facebook, Instagram, Twitter, LinkedIn, and Pinterest all offer paid advertising space, and with over 3.6

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. Does not have a dashboard or simple collection method. Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. Often overwhelmed. Does a lot of &# drive by&# analysis, but no monthly review of trends.

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Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

As mentioned we had ambitions to reach different audiences (based on what we know of pinterest demographics) to start to build their recognition of UNICEF and the issues, with a view we could convert them into supporters through ongoing exposure across activity. Pinboards appear to have a longer life-span than a facebook or twitter post.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Everyaction

MAY 24, 2018

Even though online revenue grew last year and the year before, every individual email metric declined. With easy to use A-J testing, nonprofit digital teams can ensure that every message is targeted and reaching the right audience. Social media audiences continued to grow in 2017. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. For example, they know they are taking a survey or they know you are checking the engagement stats on your Facebook page. Why does this matter?

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Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2013

Infographics can be used in different and creative ways and some obvious ones such as marketing messaging , educating about a social issue , to celebrate a successful campaign , to report to stakeholders on key performance metrics , an annual report, and even a marriage proposal ! Need some more ideas?

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Design Colorado Chart Storytelling 131

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

There are no systems in place, no dashboards or simple collection method. Data is focused on the metrics that are specific to social media channel. Monitors feedback from target audience in real time but balances with trend or survey data. Documents quantitative results against goals and value when asked by senior leadership.

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Culture Data Measure Social Media 115

ASU Lodestar Center

MAY 24, 2016

That being said, when organizations really understand who their targeted audience is, gamification can become the most effective strategy they use in the digital world we live in. On one end, we see the excitement and fad of Facebook games such as Farmville or CandyCrush. Target Audience. Player Goals. Engagement Model.

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Game Change Arizona Badge 56

Nonprofit Tech for Good

MAY 22, 2020

Livestream platforms include Facebook Live , YouTube Live , Vimeo Live , and Instagram Live. Same with Facebook if you stream from your organization’s Facebook page, rather than an individual’s page. Same with Facebook if you stream from your organization’s Facebook page, rather than an individual’s page.

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Virtual Tech Fundraising Broadcast 324

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

We kicked off the conference with an interview style keynote about the Networked Nonprofit, moderated by fabulous Shireen Mitchell (aka digitalsista ). The best part is when the audience joins the conversation. Showing Results: This method is for those have been applying listening techniques and want to track results.

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Practice Free Share Reflection 94

Qgiv

APRIL 28, 2021

In contrast, you can also use this information to make sure you have to right items for your audience. After all, if you have a starting point, it’s much easier to track your metrics and see if new elements are working, making it easier to tailor your fundraiser directly to your community’s needs. Allow Alternative Payment Methods.

Education 52

Education Virtual Fundraising Guide 52

Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. The guest speakers then answered questions submitted by the viewing audience via chat. Fundraising channels needs to be integrated.

Interaction 62

Interaction Fundraising Cancer Causes 62

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

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Google Grant Guide Nonprofit 341

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience.

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Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. On Day 3, we covered the best practices of using listening, Twitter, and Facebook, with ample time to practice. 7. Closers to Consolidate Learning.

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India NGO Network Exercise 102

Care2

AUGUST 7, 2007

An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins. If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins. If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times.

Causes 48

Causes Facebook Social Media Advocacy 48

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

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ROI Social Media Slides NTEN 50

Achieve

FEBRUARY 9, 2024

However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued. To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics. Social media polls.

Digital 52

Digital Communication Tips Poll 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The afternoon featured six mini-workshops that drilled down in the use of the tools such as Facebook , Blogging , Storytelling , Listening , Twitter , and Social Media 101. (The The Colorado Trust blog has notes here.). Some Reflections. Balancing Learning Through Content Delivery and Sharing Experience.

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Reflection People Network Colorado 103

Amy Sample Ward

MAY 14, 2009

Everything revolves around the audience. Facebook General Growth data: More than 200 million active users. billion minutes are spent on Facebook each day (worldwide). Reach a broader audience: More than 500M Google Earth users today; Drive people to your site; Gain members, volunteers, donors, media coverage.

Tools 100

Tools Tech Map Case Study 100

Qgiv

JUNE 4, 2021

And, we know a lot more about how to host virtual events and engage an online audience than we did last year. You’ve probably redirected your focus to virtual methods, too. Prioritizing your online presence and digital engagement methods is key to not just surviving, but thriving, during this time. 25+ Virtual Fundraising Ideas.

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Virtual Ideas Guide Fundraising 69