5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


There’s no secret trick to instantly improving digital engagement for nonprofits. While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started. engagement digital testing

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What is Audience Engagement?

Museum 2.0

Audience engagement is the easiest and hardest thing about our work. How do we make the right changes to make the most of audience engagement given our museum culture? What changes to museum culture allow us to best grow audiences without destroying the best of our core competencies? Audience engagement is part and parcel to the survival of our work. So, this month, I ask you a few questions: What are the challenges in audience engagement?

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Trending Sources

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. Digital fundraisers are busier than ever, reaching more people through digital channels than ever before.

Digital Transformation: A Tale of Two Resilient Nonprofits

Connection Cafe

Digital transformation is, to put it simply, rethinking how our organizations operate through the use of digital technology. In a recent webinar poll , the audience was evenly split when asked what digital transformation means to them. have never heard of it) vs. a real opportunity vs. already being engaged in plans to digitally transform their nonprofit. Question: What started your digital transformation journey?

2020 Election: How to Change Your Digital Media Strategy

NonProfit Hub

There is one area, however, that will need an adjustment: digital media. . More demand will lead to an increase in costs across the board for digital media. If you want to compete, you will need to increase your digital media budget to fight through the noise in September and October.

Is your Digital Strategy Conservative or Revolutionary?

Connection Cafe

Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As programmers of events and performances, collectors of things, and producers of content, our main business seems to be a battle for the attention of our audiences. What is a digital strategy? To some, digital strategy is simply social media and a website.

The sgENGAGE Podcast Episode 146: Strategies for Digital Communications That Engage and Inspire

Connection Cafe

In the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences? Listen to the interview to hear what she has to say about how to engage audiences through storytelling across multiple digital channels, what powerful and compelling stories look like, and how organizations should be thinking about using podcasting and other types of new media.

Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It

Nonprofit Marketing Insights by GlobalOwls

Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It. See how to improve your Digital Marketing efforts in 2020 and get more Donors. Digital marketing is a powerful tool that can help a business reach customers from every corner of the world.

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. Digital channels have made it affordable for brands to communicate their message to a broad audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

Treat Digital Like Real Property


This got me thinking about how most organizations think about their digital properties. While you probably don’t care so much about my real estate investments, you should care about how you are investing in digital. The same should happen with digital properties. Your website, e-commerce platform, blog, social media channels, and email marketing system are all types of digital properties. This post originally appeared on the Tanzen Consulting Blog.

5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences


We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there. We’ve talked in the previous blog posts about the importance of mobile to your nonprofit’s digital content marketing future.

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Going Digital? Five Things to Consider Before Making the Move

Connection Cafe

While many of us have “gone digital” in our personal daily life, we can’t always say the same for the organizations where we work. In a world where most people have some kind of smart device, or several smart devices (you know who you are), within arm’s reach at all times, it seems only logical that digital is the best way to reach donors, right? To that end, here are a five points to help your organization create an effective and integrated digital marketing strategy: 1.

Understanding and Leveraging the Power of “Digital Disruption”

Byte Technology

On the always-busy, forward moving road of digital technologies (sometimes the pace of advancement is astounding and even a little scary) it should come as no surprise that there are bound to be a few bumps and potholes. And among the hazards of taking dizzying leaps into the future lies a phrase that has been volleyed about for the past couple years: digital disruption. Looking for an example of digital disruption? Hence, you’ve become a victim of digital disruption.

Digital Life Hacks: Savvy Social Media

Connection Cafe

As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing. Grow an engaged audience: The more engagement, the more you grow! Know how your audience differs on each social channel. By leveraging social advertising, you can ensure that your posts reach your intended audience and aren’t left out of critical news feeds. Holding live chats/videos to engage with your audience.

Main Ingredients to a Nonprofit Digital Campaign


Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. In honor of this month's webinar (and the relaunch of the oh-so-inspiring Best Nonprofit Digital Campaigns Collection ), here are some of the ingredients you can combine to run a smart, successful campaign. In fact, you may find that adding some non-digital elements may be just the flavor you need.

SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Digital Marketing Plan Chapters.

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. A good digital strategy helps advocates make the right decisions about digital tools to emphasize, messages to promote, content to create and relationships to build. So how do you get one of those fancy digital strategies?

7 Tips to Make This Year Your Best #GivingTuesday Ever


Use testing to maximize your digital engagement Because most Giving Tuesday efforts happen online, your supporters will likely be inundated with related messaging from multiple sources. effective digital testing wherever possible, to fine-tune your messaging and maximize its impact with your audience. #GivingTuesday is right around the corner!

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Creative, Authentic and United: Digital Engagement during COVID-19

Museum 2.0

When I wanted to try to understand where we are going as a field and wanted to try to do so thoughtfully by first taking stock, Kate's name was one of the first on my list. -- Author: Kate Meyers Emery Over the last five weeks, I’ve been amazed and inspired by my colleagues in the GLAM digital engagement world. They have created elevated and new digital opportunities for public access and engagement within their respective museums at a time when physical access is not possible.

Bitcoin: how the charity RNLI is using the digital currency

AFP Blog

Basically, it looked likely that we would receive digital currency as a donation and/or as part of a legacy at some point and we wanted to be prepared for that eventuality. While researching, we became aware that using Bitcoin could expose the RNLI to new audiences. Why did RNLI decide to use Bitcoins? The idea came from our research into future trends and changes that may impact on the RNLI.

Digital Promotion Strategies (That Get First Page Results Fast)

Nonprofits Source

If you want to drive a successful digital marketing campaign than a digital promotion strategy is the best way to get your message heard. In chapter 3, we’re going to share examples of digital promotion strategies we use to: Rank on the first page of Google for a competitive keyword. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why You Need A Digital Promotion Strategy That Earns Links. And not just with your audience.

Right now in digital charity

Connection Cafe

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. Author: Julia Woodcock.

How to Get More Subscribers for Your Digital Newsletter

NonProfit Hub

A newsletter popup is one of the first things your audience should see when visiting your website. You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. The post How to Get More Subscribers for Your Digital Newsletter appeared first on Nonprofit Hub. Here’s the cold, hard truth: people won’t care about your newsletter unless you make them.

Our EveryAction Hero: Rock the Vote


Today, the internet has really changed how we digitally organize young people. Since we can also see what types of advocacy actions our audience is engaging with we know what issues matter most to them. Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Ultimately, the aim is to have a new, engaged audience to share stories with and activate to give and/or advocate for your cause.

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Managing nonprofit fundraising risks in the Digital Age | HartfordBusiness.com

AFP Blog

Managing nonprofit fundraising risks in the Digital Age | HartfordBusiness.com : As nonprofits seek to diversify their revenue streams and reach new audiences, they need to communicate their missions and value propositions more broadly, persuasively, and efficiently than ever before, and they''re embracing digital media to do so

Cast Your Vote for Best Digital Story in the Audience Choice Awards

Tech Soup Blog

And thanks to Zoomerang Online Surveys & Polls , we’re excited to add a special Audience Choice Award this year! From now through February 11th, you can vote for your favorite digital story. Now that your Challenge entry is in, let the judging begin! This year, you’re involved! Our panel of expert judges will be viewing submissions to determine the top three videos, receiving a suite of prizes from FlipVideo, Adobe, FirstGiving, Flickr, and more.

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Global Digital Fundraising - a world of opportunity | nfpSynergy

AFP Blog

Global Digital Fundraising - a world of opportunity | nfpSynergy : Global Digital Fundraising - a world of opportunity Free ReportApril 2014 Global communication has created possibilities and connections, but also some problems. It has, however, opened up new opportunities for non-profits everywhere to engage with their communities and key audiences. We know digital fundraising is an area for growth, but what does this mean for non-profits in different environments?

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11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking


11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. Understand if your nonprofit’s digital marketing is really making an impact with Key Performance Indicators. There are a few digital marketing performance indicators that every nonprofit should be aware of. Digital Marketing.

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[Guide] Creating Video for Nonprofits


With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard. Creating a video with social media in mind (while also growing your social media audience organically) is a great way to grow your base and reach more supporters. Fortunately, nonprofits of all sizes can afford to incorporate video into their digital and communications operations. Video has a special place in the digital world.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Implement – Identify and create content offers and promotion strategies that will get your message out to a qualified audience.

Digital Fundraising Strategies: Nonprofit Marketing Link Roundup

Nonprofits Source

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about digital fundraising strategies. The truth is that marketing, whether digital or traditional, is all about putting yourself out there. Content marketing is at the heart of many digital fundraising strategies. The process looks something like this: Identify an audience pain point. The Art And Science Of Retaining Digital Donors.

How Nonprofits Can Engage an Audience Through Storytelling

ASU Lodestar Center

posted by Chris Giarratana Digital Strategy Consultant. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action. Select Your Audience. Of course, not everyone on this planet is your audience.

Importance of digital media marketing

Confessions of a Non-Profit Executive Director

If you understand the importance of digital marketing and looking for a professional agency that offers best digital marketing and reputation management services to generate more leads and increase ROI for your business then you should only take on the services of the best digital marketing agency. Since the invention of the internet and World Wide Web, more and more businesses have gone online to market their products and services to a wider audience than ever before.

Our EveryAction Hero: Texas Watch


One of the things that's recently helped us gain more activists is we have a brilliant filmmaker who's our Digital Content Director, Christian, and he's created some incredible visual content. People are more inclined to watch a small video than read through a lengthy text based email so we've been shifting towards digital video platforms to engage our supporters. In EveryAction we are able to target an audience that we know has previously expressed interest in a particular issue.

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Announcing the 2015 Digital Outlook Report


What does digital strategy look like in your organization? In collaboration with Care2 and hjc , we are excited to release the first ever 2015 Digital Outlook Report that captures the digital strategy landscape in nonprofit organizations, as well as strategies in 2015 for staffing, tactics, tools, and more. 56% of survey respondents reported that they do not have any staff dedicated to digital strategy. For nonprofit digital strategy, 2015 is all about integration.

3 MUST READ roundups about digital and community strategy


Eleven Ingredients for Digital Success in 2018. You DO have to have that, but digital success in 2018 requires a few more ingredients. Here’s my recipe for digital success in 2018. Whether you are a digital publisher or a brand extending its content strategy, below is my take on how to turn readers and viewers into true audience that you can then further monetize—events, products, e-commerce etc. 10 Digital Marketing Predictions for 2018 .

Digital Storytelling to Access, Attract and Activate U.S. Donors

Nonprofit Tech for Good

Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. The next step is for the organization to craft and disseminate a story through the “digital storytelling ecosystem:”. Also, every story told through the digital ecosystem, irrespective of audience, should include the following four elements: In telling its story, an organization should: Express what makes it unique and worthy of attention / support.

Digital Strategies are Moving the Needle for Nonprofits

Connection Cafe

Yes, digital natives have entered, and will continue to enter, the ripe age of charitable giving, and they’re ready to make their mark on philanthropy. You’ve heard all the buzz words—social, mobile, digital, Millennial—and you’re aware that there are more tools than ever before, right at your fingertips. So the question becomes, where do you start—how do you implement digital strategies that are going to move the needle? Digital Content. Go digital or go home.

4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. Digital storytelling enables nonprofits to tell their stories across multiple media, potentially in multiple languages, and to reach unknown readers and viewers through the power of tagging and amplification. Ideal Digital Storytelling Ecosystem. Digital Storytelling Framework. Physical distance from audience.

AARP in the Digital Age


How AARP Studios division is smashing stereotypes about age and digital use, and connecting with its members in ways that matter. When it comes to communications at AARP, we go where our audience is. Digital Strategy Social Media CommunicationsTammy Gordon. Vice President. AARP Studios. This article originally appeared in the March issue of the NTEN: Change journal.

Four Quick Edits to Simplify Your Web Copy

Connection Cafe

You have mere seconds to capture the interest of your audiences. The evolution of the internet, digital technology, mobile phones, and the like have all had lasting impacts. Write above that level and you risk losing a majority of your audience.

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Uncomplicate Your Communications Strategy

Connection Cafe

Yet, if we’re able to separate our audiences and build mini-strategies tailored to each group of stakeholders individually, suddenly it all comes together. Once you’ve managed to untangle your audiences, or key stakeholders, and put them into an order of prioritization, they probably look something like this: Major Gift Donors, Internal Staff (Physicians and Nurses), Prospects (Grateful Patient and others), and Community.