TechImpact

JULY 21, 2014

Image courtesy of Scorephoenix.org. It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Get specific, exciting, and jazz the subject line up with specifics about the content that’s sitting in their inbox, that’s just a click away. Multiple audiences.

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Candid

MARCH 22, 2022

For more guidance on how to craft your story and build your digital storytelling strategy, check out Digital Storytelling: How to Engage and Activate Your Supporters Online , an eLearning course I created with Candid. Transcript: Well, first and foremost, it's important to have clarity around who the supporters you're trying to activate.

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Story Tips Online eLearning 64

TechImpact

APRIL 23, 2014

Image courtesy of Stable Cash Income. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. Use this information to adapt your content to meet their needs. come to mind? Direct traffic.

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Whole Whale

MAY 31, 2023

Are there any tools I can use to help my content be more accessible?” Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities. Avoid using such content in your emails.

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Nonprofits Source

MARCH 27, 2023

And while you likely update content regularly, do you consider the user’s experience? Add alt text to images, avoid flashing colors and illegible text, and properly use headings to organize content. Speed your website up by reducing unnecessary code in the backend of your CMS and optimizing image sizes for the web.

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Charity Marketing Online Tips 78

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Content strategist Jonathon Colman.

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Content Network Strategy Slideshare 112

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2013

Keeping nonprofit audiences engaged during training can improve your outcomes. Energizers are activities designed to awaken a sleeping audience or activate a jaded one. The energizer can be connected to the content or just a movement exercise or stretch. ” This helped shift the energy and energize.

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Training Train Audience Activities 103

AccelEvents

MARCH 16, 2021

Suppose you want to continue with audience engagement long after the event. Of course, Accelevents allows brands to record session presenters with connected audiovisual equipment, which can be live-streamed and/or recorded to be used as downloadable content for future events or courses. Don’t try to reinvent the wheel.

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Goal Marketing Virtual Synchronous 80

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Include event content that addresses a variety of learning styles.

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Virtual Experiment Create Poll 98

Forum One

OCTOBER 12, 2023

Nailing down your brand voice and tone to meet audience expectations? Cultivating a deep connection between your brand and its audience? We’ll show you how to cook up a compelling visual identity that your audience won’t be able to resist. That’s one puzzle. That’s a whole other challenge. Vote for this session!

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Voice Social Media Portland Technique 72

Bloomerang

JULY 26, 2021

Mastering relevant content marketing. The experience for the user should be seamless, of course, but this is the bare minimum. Are you using video and/or compelling images to tell relevant stories? . You already know the benefit of social media to reach wider audiences. Is your site well organized and easy to navigate? .

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Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

Tech Soup

APRIL 7, 2016

Content marketing is a powerful strategy for increasing the reach and exposure of your nonprofit organization. Content Marketing as a Focus for Smaller Nonprofits. Smaller nonprofits in particular have yet to fully exploit the benefits of content marketing. What Is Content Marketing? What do I mean by content marketing?

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Content Marketing Ratio Drupal 36

CauseVox

NOVEMBER 23, 2021

A year-end fundraising appeal is the persuasive content a nonprofit organization uses to ask for financial support for at the end of the year (aka during the height of the giving season). The appeal you craft will be the backbone of your year-end campaign strategy, and it will inform all aspects of messaging over the course of that campaign.

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Fundraising Articulate Audience Story 79

Qgiv

FEBRUARY 22, 2022

These platforms have a wide range of tools, including visual themes, blog features, and customizable forms, that can deliver a fantastic experience for your audience. Of course, your needs as a nonprofit are different from what other companies or organizations might need, so what should you look for in a web builder?

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Websites Social Media Search Nonprofit 59

Media Cause

JANUARY 10, 2023

Assess your audience. As you read through these tips, remember that the best marketing strategy for your nonprofit will depend on your cause, products, and audience. With that in mind, let’s start by exploring how to assess that audience. . With that in mind, let’s start by exploring how to assess that audience. .

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Product Marketing Nonprofit Audience 52

AccelEvents

MARCH 16, 2021

Suppose you want to continue with audience engagement long after the event. Of course, Accelevents allows brands to record session presenters with connected audiovisual equipment, which can be live-streamed and/or recorded to be used as downloadable content for future events or courses. Don’t try to reinvent the wheel.

Goal 59

Goal Marketing Virtual Synchronous 59

NonProfit Hub

OCTOBER 8, 2020

We relate to images far more than written content; it’s why Instagram’s so successful, and if you’re going to succeed online, you must use high-quality visual content in all your marketing campaigns. Giving you access to: Millions of free icons and images. Want to be recognized by your target audience?

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Tools Social Media Analytics Nonprofit 65

Nonprofit Tech for Good

DECEMBER 8, 2021

The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Plain language is communication your audience can understand the first time they read or hear it. Quarterly Impact Reports enhance your website, email, and social media content strategy.

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Trend Digital Marketing Fundraising 316

M+R

MAY 31, 2022

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. When a user downloads that image, it registers as an “email open.”). MPP only pre-loads images (including that open tracking pixel!)

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Mail Spam Rate email 106

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. The most attractive aspect of the medium is how intimate the relationship can be with the audience. Click To Tweet Online Course Social Media for Social Impact Become your own social media marketing expert!

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Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). of their total audience. That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. But what about reach? billion by 2025. It depends.

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email Rate ROI Social Media 52

Bloomerang

FEBRUARY 17, 2023

Design has always been a crucial aspect to how we operate and communicate with our audience, whether that’s an encouraging message on apparel and merchandise or a well-crafted social media post. Who is the nonprofit’s audience AKA who are you designing for? Mostly our audience is young adults in their 20s and 30s.

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Design Relationship Share Donor 71

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. Social media marketing can cover everything from paid advertising to content marketing, so it’s important to know where to begin. With a global audience of 2.32 Content Type. by Angharad Miller.

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Social Media Marketing Media Social 52

Byte Technology

NOVEMBER 5, 2015

Of course, much depends on capacity: operating with few personnel and within a budget that doesn’t allow for a dedicated media manager will need to limit how much effort can be put forth on these campaigns. Writing a blog and keeping the content fresh and engaging can be hard work, but it pays off.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

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Facebook Change Profile Impact 112

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Include event content that addresses a variety of learning styles.

Virtual 52

Virtual Experiment Create Poll 52

Media Cause

JUNE 28, 2021

Channel selection comes down to a few things: your goals , your audience and your budget. Who is your target audience(s)? Of course your audience is a huge factor of where you place your ads. You’ll want to select platforms where your audience tends to engage. . Selecting Ad Platforms for Nonprofits.

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Practice Audio Nonprofit Search 59

The Fundraising Authority

MAY 8, 2021

Do you have a strong logo and some images on every page? You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. These audiences can be highly specific. Ad Group Ad Groups - the different ways we will try to reach our audience with ads.

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Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Top 13 On Page SEO Factors For Content Marketing.

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Beginner Digital Marketing Guide 91

Tech Soup

DECEMBER 10, 2014

Did you know that audiences forget 90 percent of what's presented to them? Well, of course you did! Here's why: Slides with too much verbiage will decrease the interest of your audience. THIS is the 3-second rule that applies to how long it takes the audience to process your message. Image 1 : Damon Nofar.

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Whole Whale

NOVEMBER 8, 2022

DREAM’s annual report is doing everything right: beautiful images, student stories, and (of course) thanking their donors. We especially love how they paired a full-page image of a student with key stats that support the organization’s overall mission, a mix of showing and telling. The annual report from 350.org

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Report Template Org Nonprofit 85

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2019

My style of teaching is participatory; I don’t lecture with PPT endlessly and involve the audience. Last year, I did a workshop at a conference for professionals who do audio description, a service that makes visual images of theatre, television, movies, and other art forms accessible to people are who blind or have low vision.

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Detroit Instruction Instructional PPT 77

AccelEvents

NOVEMBER 23, 2020

You may be able to stream some live video, with integrations to social media platforms of course, but you might also want to record content and upload it at a scheduled session time. This software connects audiences to presenters and brands in unprecedented ways. . Online audiences are looking for authenticity.

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Virtual Fundraising Registration Hosting 97

AccelEvents

SEPTEMBER 16, 2020

You might see close-up shots of products or images of VIPs or event attendees to capture and promote the event more functionally. Sharing these videos will generate audience engagement, interaction with remote participants, and a greater virtual audience reach long after the event is over. . Ideal for parties or celebrations. .

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Virtual Camera Video Professional 94

AccelEvents

NOVEMBER 3, 2020

For any live event with a physical audience during this COVID-19 pandemic, each event organizer needs to ensure that COVID-19 protocols are in place. For example, if you are hosting a hybrid meeting and you will have a live audience on-site, be sure to inform your virtual audience that this is happening. Log in to the program.

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Virtual Audience Conference Software 80

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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