M+R

APRIL 29, 2021

This year’s big headlines are: . Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%. If you’re interested in joining us next time around, sign up at mrbenchmarks.com. ). Online revenue for nonprofits increased by 32% in 2020.

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The Modern Nonprofit

DECEMBER 4, 2023

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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TechImpact

JULY 21, 2014

Multiple audiences. By knowing exactly what has resonated with your newsletter recipients, and their donation habits, you can target your audience and send newsletters only to audiences you know the message will resonate with. Your newsletter is your most intimate communication channel with your constituents.

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Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. of their total audience. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line.

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Connection Cafe

AUGUST 23, 2013

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Social media channels are essential tools for extending your reach. The charity 5K and walk is so common that municipalities struggle to schedule parks and roadways for these events every weekend. Use relevant hashtags.

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NonProfit Hub

MARCH 12, 2019

A newsletter popup is one of the first things your audience should see when visiting your website. You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. You should also be promoting your newsletter on all possible channels.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. Share uplifting narratives optimized for your channels. How can you break through the noise?

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Channel Sierra Leone Story Digital 247

Classy

MAY 25, 2021

On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note. Deliver Your Form on Multiple Channels. Check out how the Eat.Learn.Play.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Identify Your Unique Value Proposition & Broadcast it to Your Audience. Then tell these stories in multiple mediums: on your website, on your blog and in your social media channels, for example.

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M+R

JUNE 22, 2021

For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. We hope you’ll join M+R and Rally on 7 July as we report the key findings and answer the biggest questions coming out of Benchmarks UK.

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Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Focus on optimizing donation channels for mobile.

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Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email. Social media.

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Tech Soup

MARCH 11, 2014

There seems to be a new social media tool or channel every week. I added "Headlines," "Tech," "Equality," and a few others. So keep sharing that interesting content on Facebook with your audience – they haven't gone away! At the moment, the categories are pretty limited. The Bottom Line.

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Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? topic, draft headline, and bulleted ideas to expand on.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

” This summer, it sparked news headlines worldwide, attracted a crowd of 10,000 people—some in costumes, others with feline companions, all cat lovers. US Campaigners Pets Add Life weren’t with their series of videos and their channel has clocked up over 5 million views to date. Pets Add Life – Talking Cat Consultants.

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Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Where Do Donors Give?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area. Also, it allows you to test your own pre-conceived notions about what think YOUR audience wants. If not, do that first.

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NonProfit Hub

FEBRUARY 11, 2016

Duct Tape Marketing has perhaps my favorite headline to describe what we’re talking about in an article titled, “ What the Heck is Integrated Marketing Anyway? ” It goes further than just having multiple channels of marketing that aren’t stepping on each others’ toes. At one point, I’m sure that’s the exact thought we’ve all had.

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NonProfit Hub

MARCH 23, 2016

Headlines like “Why the Peach app is suddenly the hottest thing in social media” and “Peach Is So Hot Right Now” could be found littered across newsstands and the internet. Don’t spread yourself thin by trying to communicate or build your brand across too many channels. Follow Your Audience.

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Get Fully Funded

DECEMBER 4, 2022

A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . So, getting your story in the news is still a worthwhile strategy, particularly if your nonprofit is young and needs a bigger audience. Start with a headline that summarizes your news.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions. Source: grist.

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M+R

JANUARY 5, 2024

Some of the nonprofits that reported the largest increases in revenue are those providing direct relief in Gaza and Ukraine — urgent, headline-driven campaigns coinciding with the end-of-year season can yield record-breaking results. For nonprofits that did see large gains in email revenue, expanded audiences were a key driver of success.

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Nonprofits Source

NOVEMBER 3, 2017

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Over the years these terms have evolved to fit the adoption of new marketing channels. Robots.txt.

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Beginner Digital Marketing Guide 91

Pamela Grow

DECEMBER 14, 2023

Understand your audience. Note the strategies used in each example that may also appeal to your audience. Understand your audience. Audience research is key to any effective marketing campaign. This will reveal what your audience is passionate about and willing to devote their time and money to supporting.

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CauseVox

MAY 11, 2021

But It’s not the size of your audience that matters – it’s how engaged they are. Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). Visuals are imperative on social media channels.

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Nonprofit Tech for Good

DECEMBER 6, 2018

3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels. If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience.

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Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Overlap the content you create between various channels to expand your reach with less effort.

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Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. But what about engagement from your audience? When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers?

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email Marketing Strategy Fundraising 89

Media Cause

JANUARY 18, 2022

Introduced in May 2019, Google Discovery Ads are a relatively new ad format that allows marketers to get in front of their target audience in a different way—across various Google properties such as YouTube Home and Watch Next feeds, Gmail’s Promotions and Social tabs, and the aptly named Google Discover feed—all in one centralized campaign. .

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Get Fully Funded

AUGUST 1, 2022

Your newsletter’s audience Who you should sent your newsletter to? It’s a bad idea to try to combine every possible audience into one simply to make it easier for you. Include your most popular social media channels at the bottom of your newsletter. Use headlines to let the reader know what to expect in each section.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.” has published this really useful and free e-book on Micro Content. What is micro content anyway?

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Qgiv

MAY 11, 2021

This should be the fun part, if you know your audience! Google lets you write three headlines and two descriptions for each ad. However, each headline can only be up to 30 characters, and each description is only up to 90 characters. Once you’ve picked your keywords, you’re ready to create your ad content.

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Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. But what about engagement from your audience? When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Remember, it's not the level , but whether it is a match to your audience. " So, does it make sense to roll your own network to appeal to those 85% of existing donors who do not participate on social networking sites, but may be engaged with the organization through other channels like email, face-to-face, or web site forums?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

My trick for helping participants avoid a food coma is to get the audience moving ). Social channels are also used to continue to cultivate and engage with the donor to retain them. 1: Identify the Audience You Want Reach and Know What Motivates Their Giving. Click to download worksheet. Who are the people you want to reach?

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sgEngage

APRIL 22, 2021

Our environmental challenges aren’t just playing out in the natural disasters we see capturing national headlines. Tell your audience to tag your social media channels with why they celebrate Earth Day and for every post, your company will donate $X. Another idea is to issue a consumer-facing social media campaign!

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