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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

It’s the starting point for understanding audience behavior and optimizing your website for a variety of users and journeys in order to meet your nonprofit’s goals. They help to measure performance and see how far along you are in meeting campaign goals or even a secondary goal, like cultivating and engaging audiences. .

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

Your calls to action should stand out on the page, so use a distinct color within your branding guidelines or bold lettering to catch your visitors’ eye. By regularly posting content to a variety of platforms like Instagram and Facebook, you can encourage new audiences to check out your business and increase your brand visibility.

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Preparing for Facebook Audience Targeting Changes

Media Cause

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.

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How to Optimize Content for SEO Across Channels

Media Cause

While keeping this top of mind, you should ensure you give your audience what they want and need. Understanding user intent and your audience. If you don’t already have them, create brand guidelines to show how you communicate to your supporters. Instagram is 4th most popular social platform with 2.9 SEO best practices .

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

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Your Guide to Social Media Advertising for Nonprofits

Media Cause

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

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What is Sponsored Content and How To Make It (The Right Way)

Association TV

In 2016, Ad Standards Canada introduced guidelines to “uphold the authenticity, honesty, and integrity of all online marketing tactics by requiring companies to clearly disclose working relationships. ”. You have a dedicated audience who look to you for content. That’s great! Balance is key.

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