M+R

JANUARY 24, 2022

Good creative is essential because it’s how we seize attention in incredibly busy spaces. It’s how we connect on the deeply personal, emotional, human level that inspires people to support the causes that change the world. Other times, relevance is not about the ways an audience is directly impacted. Source: Girls Inc.

Effective 93

Effective Rhode Island Build Demographics 93

Candid

MAY 10, 2023

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. Where they look for information online, such as the media outlets, thought leaders, or social media accounts they follow.

Communication 98

Communication Campaign Channel Measure 98

Bloomerang

MAY 27, 2021

This shortfall of volunteer management is an area worth attention now, especially in light of the two thirds of volunteers having stepped away from their previous nonprofit duties. Plus giving them an idea of where volunteers can constantly make the most impact. . Worldwide Initiatives For Grantmaker Support. based nonprofits.

Volunteer 136

Volunteer Grant Survey Headline 136

Qgiv

MAY 5, 2021

Back then, if we wanted to create a video to share with our supporters, it was a big deal. Today, we’re going to go over 15 different types of videos your nonprofit can use to connect with their supporters, and reach new audiences with this super-shareable format! . 15 Types of Nonprofit Videos to Help You Connect with Supporters.

Video 52

Video Support Help YouTube 52

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). The point is to get creative in how you capture info about your supporters. How much the event raised that year.

email 230

email Raise Cancer Info 230

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Survey existing donors on what compelled them to support you before. Don’t rely too much on gimmicks or guilt.

Lesson 59

Lesson Fundraising Digital Test 59

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. What Causes Do Donors Support?

Lesson 52

Lesson North America New York Kentucky 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best and next practices for nonprofits to use listening effectively as part of their social media strategy. New Guide: How To Engage Your Supporters with Social Listening Guest Post By Roz Lemieux.

Yemen 50

Yemen Guide Support Social 50

NonProfit Hub

FEBRUARY 11, 2021

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. Here are some great ways to communicate with and shower attention on donors for a long, happy relationship. Tell stories of the impact of their gift. Romancing your donors should be a top priority!

Donor 62

Donor Gift Newsletter Headline 62

Bloomerang

OCTOBER 4, 2021

Their attention spans are short. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There’s nothing else to break up the text or draw attention to important points. People are vulnerable right now and their donation can offer immediate support.

Question 142

Question Donor Test Student 142

M+R

JUNE 22, 2021

And for the first time this year, we are turning our attention to a key fact: sometimes, when the numbers speak, they do so with an accent. For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. Major donors get the fanfare, the galas, and the special one-to-one contact.

Benchmark 52

Benchmark Studies Digital Analysis 52

Classy

MAY 25, 2021

Explicitly state if you want each person to donate, fundraise, purchase a ticket, or show support for your organization in another way. Multiple CTAs can leave donors feeling overwhelmed, which is the last thing you want when a supporter is considering a donation to your organization. . Check out how the Eat.Learn.Play.

Donation 67

Donation Tips Rate Mobile 67

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Use your CRM to track relationships with supporters.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area. Cultivating Champions.

Facebook 112

Facebook Change Profile Impact 112

Connection Cafe

SEPTEMBER 8, 2014

Auctions, casino nights, galas, golf tournaments, fish fries, 5ks, raffles, and walks—whatever type of event your organization uses to raise funds—require a lot of planning, coordination, attention to detail, and time to bring to life. Make headlines and use social media to generate buzz. Let’s Talk Facebook ® and Events.

Headline 46

Headline Fundraising Press News 46

Tech Soup

JANUARY 19, 2017

The truth is that attention span in the digital medium is a very valuable commodity. Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action. There's a lot of scrutiny about the impact that social media can have on your digital engagement efforts.

Digital 36

Digital Marketing Game Headline 36

NonProfit Hub

DECEMBER 5, 2014

They think that once website visitors have clicked on “Donate,” “Volunteer,” “Support Us,” or “Get Involved” that they are already sold on getting involved. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. And that’s wrong. It’s a pretty basic design.

Causes 52

Causes People Slides Online 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. Individual Behavior Change: Impact on users behaviors, purchase decisions, and daily lives that are in line with sustainability.

Measure 97

Measure Policy Social Media Green 97

BoardAssist

DECEMBER 15, 2014

The appeal letter can have only one objective: a clear ask for support. Your goal in the first part of the letter is to get your reader’s attention. Be sure to thank donors for their past support early in the letter. That’s your case for support! Your top priority is always to renew your past donors. Tom Ahern).

Mail 61

Mail Money Raise Tips 61

Care2

AUGUST 22, 2013

Plan for any meetings needed to solicit content or input from departments and outside support contractors. Site Insights: 10 most visited pages on the site, top 10 referring sites, and top 10 exit pages (How can you improve the content on pages where you are loosing people’s attention?). Send 2-3 emails each month. Constantly.

Online 71

Online Tips Calendar Test 71

NonProfit Hub

JUNE 20, 2016

Remember that this is a direct mail solicitation, which usually means asking for money; but it could also involve a variety of other asks such as seeking volunteers or simply continued support without a formal ask. Think of it as sort of headline or teaser. Keep the purpose of your mail piece in mind that we discussed in step one.

Mail 34

Mail Headline Action Mind 34

Get Fully Funded

DECEMBER 4, 2022

A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Start with a headline that summarizes your news.

Story 122

Story News Press Local 122

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

Channel 247

Channel Sierra Leone Story Digital 247

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. Each year, organizations scrape together scarce resources to hold events or conduct campaigns in order to acquire new supporters. Focus on Impact.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Potential Pitfall: You have a record-breaking day of giving, but it negatively impacts your other campaigns and leaves you behind pace. Adjust your goals as needed. Want even more tips?

Giving 22

Giving Gift Demographics Donor 22

Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Or, you can promote educational content related to the positive impact of participating in these programs. Track marketing performance.

Grant 52

Grant Google Guide Nonprofit 52

.orgSource

JUNE 12, 2023

You can set and forget operations, but more strategic considerations need constant attention. Launch New Products and Services Before investing resources in a new initiative, be sure you understand how it will impact your current systems. Do you have the processing power to support the number of anticipated users?

Technology 170

Technology Evaluation System Associations 170

Greater Giving

NOVEMBER 9, 2023

Picture this: A prospective supporter arrives on your nonprofit’s website hoping to learn more about your cause. They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Let’s begin.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

sgEngage

AUGUST 23, 2023

This creates more opportunities to engage with potential supporters. Getting Attention’s Google Ad Grants guide suggests putting yourself in supporters’ shoes when building campaigns. Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions.

Grant 67

Grant Google Guide Management 67

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

Media Impact Funders New Site, Data Tool, and Reports. Media Impact Funders has just launched a new site where you find data on grants made by funders to support media and curated list of research reports covering trends and projects of interest to Media Funders. TrustRadius Report on Social Media Landscape of Tools.

Studies 116

Studies Research Trend Fund 116

Nonprofits Source

NOVEMBER 3, 2017

Having a solid understanding of the basics covered in this guide can make a dramatic impact on the search visibility of your website. Use multimedia to engage and retain visitor attention. There’s little evidence to support the claim that adding your keyword to the meta description will directly impact search rankings.

Beginner 91

Beginner Digital Marketing Guide 91

Qgiv

MAY 11, 2021

Instead of bidding on sweet auction items, you’ll be bidding on keywords, which are the search queries your potential supporters put into search engines (in this case, Google). Think like your supporters! Google lets you write three headlines and two descriptions for each ad. On to Your Landing Page. Measuring Success.

Google 52

Google Grant Rate Headline 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

There are several learning cohort groups, including one on better understanding network impact. What domains of impact should be considered (e.g. impact of the crowd-produced product, impact on the crowd / community)? How do you measure the impact of the crowd here? What do you track?

Measure 96

Measure Fund Impact Minnesota 96

NonProfit Hub

JANUARY 18, 2019

It gets them excited and makes them more likely to support your organization. Without them, copy or headlines can become boring and predictable. They can help persuade people to buy a product, opt in to a list or, in the case of your non-profit, become a paying supporter. Good copy brings out emotions in readers.

Conversation 67

Conversation Headline Nonprofit Children 67

Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. Or how about measuring the impact of brand awareness? Is your audience most receptive to certain headlines or promotional offers?

email 89

email Marketing Strategy Fundraising 89

Bloomerang

SEPTEMBER 12, 2021

Those same people that I was nervous about and had accountability with, they were around me helping me and supporting me. And it’s taken me years to learn it, but if you pay attention and you’re not multitasking too much, you’re not over there sending you emails off, you can learn them in the next 30 minutes.

Results 80

Results Video Donation Fundraising 80

Nonprofits Source

MARCH 21, 2018

Want to know what platform you should be leveraging to maximize your impact? Often times this requires shifting through many useless articles in the hopes you’ll find one that will make an impact on your organization. 84% of Facebook users share to show their support for a cause and highlight issues that are important to them.

Social Media 109

Social Media Resource Marketing Media 109