TechImpact

DECEMBER 16, 2013

Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. Quality over quantity content. Have other tips you’d like to share? Keywords are important.

Online 268

Online Strategy Headline Search 268

The Modern Nonprofit

OCTOBER 17, 2023

Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for. Sounds pretty smooth, right?

Donation 105

Donation Giving Badge Headline 105

Nonprofit Tech for Good

JULY 4, 2021

Diverse social media content will speak to a diverse donor base. It’s important to find creative ways to capture their attention mid-scroll. Connect your mission to headlines donors care about. Connect your mission to headlines donors care about. It pays to pay attention.

Ideas 357

Ideas Online Fundraising Social Media 357

Bloomerang

APRIL 11, 2023

You may risk your content getting lost in the crowd. When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Media attention.

Contest 84

Contest Headline Social Media Survey 84

Candid

MAY 10, 2023

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention.

Communication 98

Communication Campaign Channel Measure 98

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

email 230

email Raise Cancer Info 230

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. You’ll want to spend as much time on your subject line as you do on the content. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

NonProfit Hub

OCTOBER 22, 2020

The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. Or even a computer scientist.

Google 50

Google Headline Search Nebraska 50

M+R

JANUARY 24, 2022

Good creative is essential because it’s how we seize attention in incredibly busy spaces. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. In many cases, we are asking people to take action on a topic that affects them directly. Source: Fight for $15.

Effective 94

Effective Rhode Island Build Demographics 94

TechImpact

JULY 21, 2014

It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Get specific, exciting, and jazz the subject line up with specifics about the content that’s sitting in their inbox, that’s just a click away. Newsless newsletter content. Multiple goals. Stock images.

Newsletter 246

Newsletter email Meme Images 246

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

(You can get a discount of $20 off the registration by entering the code “Beth” when you sign up ). This year, since content curation , is a social media competency that I’m focusing in my own learning and teaching , I’ll be doing a conversational presentation on the topic.

Social Media 107

Social Media Content Practice New York City 107

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Craft good headlines. Be visual.

Social Media 101

Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. He says, “Video is, by far, the content that commands the most attention online.

Video 113

Video Benchmark Headline Comparison 113

Connection Cafe

AUGUST 25, 2013

And content is king. And speaking of content…. Here’s some of this week’s best content for the nonprofit industry. Five Ways to Ensure Your Event Makes Headline News – Kathryn Hall joins npEngange and gives advice on how to make sure your next event gets the love and attention it deserves from the media.

Stats 37

Stats Content Twitter Media 37

NonProfit Hub

MAY 22, 2017

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. Whatever the form, there is something about viral content that is inherently attractive to viewers. Don’t give in to this temptation.

Headline 44

Headline Content Associations Internet 44

Nonprofit Tech for Good

APRIL 5, 2012

Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.” They add some color and pizzazz that can easily grab the attention of people who visit your profile.

Linkedin 220

Linkedin Profile Professional Tips 220

NonProfit Hub

FEBRUARY 11, 2021

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. Here are some great ways to communicate with and shower attention on donors for a long, happy relationship. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”.

Donor 62

Donor Gift Newsletter Headline 62

Get Fully Funded

FEBRUARY 9, 2021

The challenge is grabbing your visitor’s attention. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Write a headline for your story that tells the visitor what your organization does.

Websites 98

Websites Donor Photo Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2007

Lamb links to another story: "wireless network might be used by terrorists," the headline screams. That's how much we pay attention when we're subjected to a long one-way lecture. Notice how for the first ten minutes our attention rises, then plummets and doesn't regain its original height. Well, yeah.

Attention 50

Attention Lecture Laptop Hype 50

Nonprofits Source

NOVEMBER 3, 2022

The best nonprofit websites out there incorporate smart fundraising strategies into their designs to attract the most attention and support for their initiatives. According to protocol 80 , these CTAs boast an impressive ROI—more than 90% of visitors who read your headline also read your CTA copy. Create special blog content.

Websites 52

Websites Fundraising Calendar Social Media 52

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

email 28

email Marketing Headline Ratio 28

NetWits

NOVEMBER 5, 2010

As Blackbaud’s 2010 Conference for Non-Profits approaches this October 21-22, 2010 in Washington, DC, I’m working with colleagues to put the finishing touches on my sessions, and one in particular — one of my favorite topics — is simply too much fun to not share here: Targeted Content*. What is Targeted Content? Enter Targeted Content.

Relationship 108

Relationship Personal Build Time 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links.

Facebook 112

Facebook Change Profile Impact 112

ASU Lodestar Center

OCTOBER 24, 2017

Here are some tips to help you create content that your recipients will open, read, and take action on. That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. Pay attention to paragraph lengths, and for emails, the smaller the content blocks, the more reader-friendly it is.

email 40

email Marketing Tips Captivate 40

Tech Soup

JANUARY 19, 2017

Focus on Engaging, Personalized Content in Email. There's a lot of talk about "hyper-personalization" and "dynamic content" in email, but let's keep this simple for those of us with modest budgets and staff. The key to success with email messaging is relevant content and list segmentation.

Digital 36

Digital Marketing Game Headline 36

Nonprofit Tech for Good

APRIL 5, 2012

Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.” They add some color and pizzazz that can easily grab the attention of people who visit your profile.

Linkedin 109

Linkedin Profile Professional Tips 109

Tech Soup

APRIL 14, 2015

Write content that uses the words people are likely to use when they search for your mission or service. Use those words in your content. " If people are looking for "learn to read," use "learn to read" in your content. You also need a headline that is similar to the page title.

Search 36

Search Websites Tips Headline 36

Tech Soup

MARCH 11, 2014

But when Facebook comes out with a new app, you should probably pay attention to it. I added "Headlines," "Tech," "Equality," and a few others. It is centered on content and what your friends are sharing. Content shared by brand pages might eventually be included in some capacity.

Facebook 65

Facebook Social Media Library Headline 65

Care2

MARCH 4, 2009

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Remember, content is still king. Here’s a list of 10 best practices you can follow when working on your site content. What are your best web content tips?

Social Media 38

Social Media Content Practice Web 38

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best and next practices for nonprofits to use listening effectively as part of their social media strategy. New Guide: How To Engage Your Supporters with Social Listening Guest Post By Roz Lemieux. Social Listening In Action.

Yemen 50

Yemen Guide Support Social 50

See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. It makes your organization look up to date, current and relevant, and puts the video at the center of the YouTube user’s attention. Upworthy headlines are a good source of inspiration.)

YouTube 40

YouTube Free Headline Search 40

NonProfit Hub

DECEMBER 5, 2014

In other words, don’t save all of your engaging content for your home page. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. The content on these landing pages is that final push (or lack there of). What a missed opportunity. But it works.

Causes 52

Causes People Slides Online 52

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Qgiv

MAY 5, 2021

If your donor wouldn’t be put off by all the extra attention, you can even post these videos on social media for some public acknowledgement! It’s no secret that word-of-mouth marketing is one of the most effective forms of marketing … and user-generated content can be an extremely effective form of that. Let’s hear from the audience.

Video 52

Video Support Help YouTube 52

Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Top 13 On Page SEO Factors For Content Marketing.

Beginner 91

Beginner Digital Marketing Guide 91