Tech Soup

JANUARY 19, 2017

Focus on Engaging, Personalized Content in Email. There's a lot of talk about "hyper-personalization" and "dynamic content" in email, but let's keep this simple for those of us with modest budgets and staff. The key to success with email messaging is relevant content and list segmentation.

Digital 36

Digital Marketing Game Headline 36

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

email 28

email Marketing Headline Ratio 28

ASU Lodestar Center

OCTOBER 24, 2017

Here are some tips to help you create content that your recipients will open, read, and take action on. That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. Additionally, separating inactive donors can also help in maintaining high open rates. Simplicity Is the Key.

email 40

email Marketing Tips Captivate 40

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

Online 71

Online Tips Calendar Test 71

Nonprofit Tech for Good

APRIL 5, 2012

Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.” They add some color and pizzazz that can easily grab the attention of people who visit your profile.

Linkedin 109

Linkedin Profile Professional Tips 109

Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Top 13 On Page SEO Factors For Content Marketing.

Beginner 91

Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

JANUARY 10, 2022

If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. Make sure the page provides relevant content and ideally is written for a large audience. Your website should be mobile ready and should load fast.

Google 348

Google Grant Guide Nonprofit 348

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

Channel 247

Channel Sierra Leone Story Digital 247

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. But hey, I’m sure you’ve opted out from things that just no longer captured your attention. You’ll see your engagement rate drop and unsubscribe rate climb. Sad day, I know.

Newsletter 124

Newsletter email Create Template 124

Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Or, you can promote educational content related to the positive impact of participating in these programs.

Grant 52

Grant Google Guide Nonprofit 52

See3

NOVEMBER 4, 2008

Use language to create a sense of community and your content will feel more personal. They may have missed previous emails, or they just may not be paying attention. You’ve got their attention with video, so what do you want them to do next? Look at the open-rates and click-throughs on each of your emails.

email 40

email Campaign Tips Headline 40

Qgiv

MAY 11, 2021

Important KPIs for your account: CTR (click-thru-rate) is the average number of times a person viewed your ad and then clicked on it. You can find this with a simple formula: CPC = total cost/total number of clicks CVR (conversion rate) is the average number of times a person completes a donation after clicking on your ad.

Google 52

Google Grant Rate Headline 52

Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters).

Content 40

Content Leadership Marketing Files 40

sgEngage

AUGUST 23, 2023

Potential Cause: Uncompelling Ads Unhelpful and poorly-written ads are unlikely to grab users’ attention, so put effort into crafting effective campaigns. Capture attention with your headlines. Creating high-quality ads will improve your click-through rate (CTR) substantially. Insufficient Website Functionality.

Grant 69

Grant Google Guide Management 69

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

2014 Nonprofit Content Marketing: Benchmarks, Budgets and Trends—North America. The Content Marketing Institute (CMI) and Blackbaud have released the findings from a first-time study that shows how nonprofit professionals in North America approach content marketing. You’ll find lots more benchmarking data in the report.

Studies 116

Studies Research Trend Fund 116

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates. But what about engagement from your audience?

email 89

email Marketing Strategy Fundraising 89

Nonprofits Source

MARCH 21, 2018

They get people’s attention, not through scaremongering or telling even more lies—they are direct and honest, appealing to just about anyone who will listen. Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter. Does your nonprofit leverage Twitter to grow awareness and promote content?

Social Media 109

Social Media Resource Marketing Media 109

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates. But what about engagement from your audience?

email 45

email Marketing Strategy Fundraising 45

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Structure Content With An Introduction, Body, and Conclusion.

Process 98

Process Content Digital Marketing 98

Connection Cafe

APRIL 13, 2018

Ensure you capture your reader’s attention early. It’s also advised to closely monitor your direct mail solicitation response rates and track your ROI. Your school’s direct mail should be designed so it grabs readers’ attention and convinces them to give. Include headlines and plenty of white space to make it easy to read.

Education 23

Education Fundraising Mail Offline 23

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Social media tools for engaging and capturing the work of crowds include: wikis, custom platforms or web sites that facilitate voting, rating, giving feedback, adding content, or funding. And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra. 3) Crowd Voting.

Measure 96

Measure Fund Impact Minnesota 96

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). But what about the donors that have already left? Every dollar helps.

Story 54

Story Nonprofit Social Media Content 54

Bloomerang

SEPTEMBER 12, 2021

So if you have to bounce early, or maybe you get interrupted, or just want to review the content, don’t worry. If you just had to rate it on a 1 to 10. You’ll get the recording from me later on today. I’ve already sent out the slides, but I will resend them later on today. You’re a group of passionate people.

Results 82

Results Video Donation Fundraising 82

DNL OmniMedia

OCTOBER 22, 2020

Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical. Let’s explore a few ways that this site promotes engagement through creativity and attention to detail: Responsiveness. Donor-focused content. The Mary M. Navigation.

Websites 52

Websites Organization Nonprofit Site 52

Have Fun - Do Good

NOVEMBER 17, 2010

A lot of attention on team, it's probably the hardest thing because you have to keep getting out of your own way. Then, the magazine is like a curation of all the best that's out there on our newswire, on our pipeline of content. Most of our staff did start as a volunteer; about 90 percent of our staff started as volunteers.

Voice 69

Voice Global Saudi Arabia Journal 69