Nonprofit Tech for Good

FEBRUARY 5, 2021

The mindset (or emotional journey) helps you understand how to write the content, the order in which people will be visiting links, and even what colors would be more appropriate to use. How they use this technique : They added a section to their homepage content that flows with the rest of the page. Design for variable-length content.

Technique 327

Technique Design Websites Brain 327

Nonprofit Tech for Good

APRIL 12, 2019

What creates more awareness and connects you to people who share your mission is expert content. You can use sites like Answer the Public to learn what people are asking in Google to better understand the concerns of your donors and create content for them and to attract people like them. Your organization is an expert in your field.

St. Louis 250

St. Louis Headline Search Google 250

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2011

Does your nonprofit do content curation as part of its content strategy? Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked and shared with your network. It is a great technique to keep up with your field.

Content 97

Content Headline Italy Aggregator 97

NetWits

JANUARY 3, 2011

While we may have a hunch, content testing provides answers. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. What Other Content Should You Test? What results have you seen?

Rate 134

Rate Content Conversation Test 134

Nonprofit Tech for Good

MAY 22, 2022

You will want to be sure you have a typeface that works nicely as a headline and another for body text. You should include descriptive copy that explains both which typeface to use for headlines and which to use for body copy. After you have compiled all of your content, you will build the documentation for your brand guidelines.

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Guidelines Photography Library Headline 327

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists. List of Content Ideas. A list of questions : These are typically called “FAQ” or frequently asked questions and are a standard category of web site content.

Content 103

Content Tools Bookmarking FAQ 103

M+R

JUNE 5, 2023

Search key terms and hashtags and see whose content grabs you. You never know who has anti-vaccine videos buried in their content libraries. Don’t be afraid to go back to the well with creators whose content has performed well. Research : get ready to spend (even more) time on TikTok (and Instagram). Looking for benchmarks?

Conservancy 78

Conservancy Influence Mail Headline 78

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

TechImpact

DECEMBER 16, 2013

Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. These keywords should be things a possible donor, volunteer, or anyone interested in your nonprofit may type into a search engine looking for your content. Quality over quantity content.

Online 268

Online Strategy Headline Search 268

Media Cause

JULY 23, 2021

For structured snippets, add four values to each header, but be sure you have enough content on your website for at least two values. RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. Use Google’s Dynamic Search Ads (DSA) as well. and browserstack.com.

Google 52

Google Grant Headline Tips 52

.orgSource

DECEMBER 26, 2022

Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology. They shared stories about strengthening member relations, growing resources, and using tech tools to eliminate the zombie effect, or those repetitive tasks that drain creativity and enthusiasm.

Culture 221

Culture Technology Community Associations 221

.orgSource

AUGUST 28, 2023

Industry events—Monitor the headline speakers and their audiences. You might even begin your search by following related hashtags on social platforms or industry forums. These are other areas to explore: Professional networks—Put out the word among board, committee, and other volunteer groups. Consider first-time speakers who draw a crowd.

YouTube 221

YouTube Industry Leadership Podcast 221

The Modern Nonprofit

OCTOBER 17, 2023

Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for. Sounds pretty smooth, right?

Donation 105

Donation Giving Badge Headline 105

Nonprofit Tech for Good

MARCH 17, 2020

Because Facebook is generally a fast channel – it’s quick and easy to publish posts and ads and content can go viral really quickly – charities will often try to create last minute Facebook ad campaigns. Remove all the lower performing ads, and test different headlines on the best ads.

Test 327

Test Facebook Charity Profit 327

Bloomerang

APRIL 11, 2023

You may risk your content getting lost in the crowd. When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day.

Contest 88

Contest Headline Social Media Survey 88

Candid

FEBRUARY 23, 2023

However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization. If you’re wondering where to get started, consider showcasing content on your homepage that highlights the following elements: Mission.

Effective 119

Effective Create Strategy Nonprofit 119

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. Please share in the comments below.

Examples 106

Examples Profit Content New Zealand 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

(You can get a discount of $20 off the registration by entering the code “Beth” when you sign up ). This year, since content curation , is a social media competency that I’m focusing in my own learning and teaching , I’ll be doing a conversational presentation on the topic.

Social Media 107

Social Media Content Practice New York City 107

Greater Giving

APRIL 11, 2023

Generate Engaging Content 2. Provide Data Insights Generate Engaging Content ChatGPT can assist fundraiser professionals in generating engaging content ideas for their fundraising campaigns. Identify Prospective Donors 3. Provide Personalized Communication 4. Assist with Event Planning 5.

Fundraising 40

Fundraising Demographics Headline Professional 40

Candid

MAY 10, 2023

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention.

Communication 98

Communication Campaign Channel Measure 98

Saleforce Nonprofit

APRIL 7, 2021

headlining our first-ever Nonprofit Summit. But we’re thrilled to announce a third Summit headliner: Amal Clooney. With over 30 sessions across four unique content tracks, you’re guaranteed to find a wide range of thought-provoking discussions, practical takeaways, and actionable best practices from your industry peers.

Nonprofit 134

Nonprofit Headline Teach America 134

NonProfit Hub

OCTOBER 22, 2020

You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. SEO is the practice of optimizing your website’s content and technical elements to make your site attractive to search engines. Or even a computer scientist.

Google 50

Google Headline Search Nebraska 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Craft good headlines. Be visual. “If

Social Media 101

Social Media Headline Media Social 101

Pamela Grow

JUNE 28, 2023

That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. You’ll want to spend as much time on your subject line as you do on the content. Your Footer: This is the content at the bottom of your email. So, what do you think? Test your subject lines.

email 52

email Rate ROI Social Media 52

NonProfit Hub

OCTOBER 26, 2016

So how do you write the right content on your nonprofit blog? When you take away all the bells and whistles, you end up with the foundation of your blog: the content. Your blog is going to have an awfully hard time being exceptional if its content is a flop. Easy-to-read content means engaging content. Beef it Up.

Content 28

Content Headline Captivate Nonprofit 28

Nonprofit Tech for Good

JULY 4, 2021

Diverse social media content will speak to a diverse donor base. Connect your mission to headlines donors care about. It’s important to find creative ways to capture their attention mid-scroll. To break up the monotony, you’ll want to post photos, videos, links and graphics.

Ideas 356

Ideas Online Fundraising Social Media 356

TechImpact

JULY 21, 2014

It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Get specific, exciting, and jazz the subject line up with specifics about the content that’s sitting in their inbox, that’s just a click away. Newsless newsletter content. Multiple goals. Stock images.

Newsletter 246

Newsletter email Meme Images 246

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2006

He goes on to mention that they're still learning about their audience and how they access the content on the organization's blog. This isn't the only widget that uses RSS stream headlines or content from feeds. He notes that this widget is useful because it: a.) drives traffic c.) fairly easy to install.

Headline 50

Headline Widget RSS Feeds 50

The Modern Nonprofit

JULY 18, 2023

AI Power-ups for Content Creation Getting your powerful mission across to the masses involves a lot of content creation, doesn’t it? By staying open, adaptable, and embracing new technological developments, you can boost your efficiency and impact, ensuring your organization stays ahead of the curve.

Technology 98

Technology Registration Nonprofit Tools 98

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

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email Raise Cancer Info 230

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? Tip: Nonprofits may consider specifically tailoring their Pinterest content to the female segment of their donors and supporters. That’s just for pinning clothing and home improvement ideas, right?”. 2) Pinterest is about discovery.

Storytelling 176

Storytelling Social Media Nonprofit YouTube 176

Nonprofit Tech for Good

AUGUST 23, 2015

Your nonprofit could have a wide variety of excellent blog content , but if your blog’s design doesn’t make a positive first impression, then few will read it – much less share it with their followers on social networks. Use large font for headlines and body text. The same is true with website and web articles.

Design 100

Design Practice Plugin Headline 100

M+R

JUNE 24, 2021

Some of my colleagues are already experimenting with new data tools that will allow us to deliver targeted content even without cookies. It’s one of the best tools we have to build authentic relationships with supporters and deliver them content that is relevant and tailored to their interests—cookies be damned.

Headline 71

Headline Delicious Attitude Calendar 71

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. Check Your Ad’s Strength With Google’s sunsetting of Expanded Text (ET) ads last summer, Responsive Search Ads (RSAs) are the name of the game.

Adwords 52

Adwords Campaign Search Headline 52

Connection Cafe

JUNE 22, 2015

What is a Content Model? Content Modeling is a hot topic in the Information Architecture community these days. A content model is a document defining the structure of each content type within a CMS , or Content Management System. Why do I need a Content Model? Content Model Success Story.

Model 20

Model Content Minneapolis Structure 20

Connection Cafe

DECEMBER 27, 2013

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Content Strategy is “planning for the creation, delivery, and governance of useful, usable content”. Articulating content priorities for your homepage and other key pages/sections of your web presence.

Design 36

Design Process Content Web 36

M+R

JANUARY 24, 2022

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. What headlines are they seeing, what conversations are they having, what are they worrying about or hoping for in this moment? As we’ve already seen, urgency is essential to effective creative.

Effective 91

Effective Rhode Island Build Demographics 91