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Launching a successful nonprofit communications campaign

Candid

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

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professionals

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

You may risk your content getting lost in the crowd. When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Media attention.

Contest 87
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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. You’ll want to spend as much time on your subject line as you do on the content. The numbers don’t lie!

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links.

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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

Focus on Engaging, Personalized Content in Email. There's a lot of talk about "hyper-personalization" and "dynamic content" in email, but let's keep this simple for those of us with modest budgets and staff. The key to success with email messaging is relevant content and list segmentation.

Digital 36