Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? For Google Analytics, that would be a UTM parameter.

Analytics 52

Analytics Google Fundraising Track 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Association Analytics

JUNE 17, 2021

What business questions do you want answered? Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Predictive Analytics to focus your marketing.

Associations 318

Associations Data Registration Analytics 318

Allegiance Group

OCTOBER 16, 2023

The MGO is a big deal because it requires a unique skill set: A love for people A genuine dedication to your cause A good storyteller (and ‘question asker’!) But not all of these may be immediately on display when you’re interviewing someone – so you have to ask the right questions to find out!

Gift 52

Gift Interview Question Articulate 52

sgEngage

JUNE 20, 2023

Money: Noncompliance can result in regulatory audits and fines, which cost you both time and money. Trust: Damaging publicity or negative stakeholder experiences that result from noncompliance can undermine relationships you’ve spent years building. Here are 5 key questions to get you started. But there are big things at stake.

Software 72

Software Question Law Data 72

Nonprofit Tech for Good

DECEMBER 13, 2021

Tools like Screaming Frog can be used to crawl your current site and download the results onto a spreadsheet where each piece of content can be assessed. It can also be used to measure progress and keep the planning team focused. Step 3: Examine Analytics and Collect User Feedback. Content to be rewritten.

Websites 305

Websites Analytics Project Proposal 305

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? You can also find UTM data in Google Analytics.

Donor 294

Donor Track Campaign Facebook 294

Association Analytics

JANUARY 8, 2024

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. There’s no question about it: Data collection can feel overwhelming and scary, and it can often feel like a challenge you’ll never be able to overcome.

Impact 169

Impact Strategy Associations Data 169

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Social Media 96

Social Media Measure Analytics Learning 96

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Nimble AMS

AUGUST 23, 2022

According to Community Brands 2022 Association Trends Study, while data analytics is a higher priority for organizations, just one-third of association professionals report their data is excellent or very good. Gauge how your association measures up by surveying your staff to identify key trends in your organization.

Data 140

Data Organization Associations Analytics 140

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Bonterra

APRIL 10, 2024

Case Management Tools Measure impact A unified solution to help you collect actionable program data, develop comprehensive reports, and share how you’re impacting your community. So, that means I need the right database and technology to prove the work and results." How does your solution measure impact?

Tools 52

Tools Management Los Angeles Demonstration 52

Get Fully Funded

AUGUST 25, 2023

To help you make the most of the opportunity, we’ll cover these key questions about Google Ad ROI for nonprofits: What is ROI? When Can I Expect to See Results from Google Ads? Let’s get started by answering some common questions. Then, you would track event sign-ups to measure the ad’s success. What Is ROI?

ROI 52

ROI Google Grant Registration 52

Nonprofit Tech for Good

FEBRUARY 6, 2022

Serenic Software offers a Success Kit for NPOs which includes a detailed explanation of our accounting software – from budgeting and analytics to payroll and grant management. In many cases, the new compliance measures may require the collection of data over a period of time and the allocation of resources.

Software 309

Software Guide Award Grant 309

sgEngage

MARCH 19, 2024

In a culture that supports innovation, everyone feels encouraged and confident to brainstorm, introduce new ideas, ask questions, and start conversations in order to identify opportunities for enhanced impact. Trust: A trusting environment ensures your team feels comfortable sharing their ideas and asking questions.

Culture 78

Culture Create eBook Attitude 78

Greater Giving

SEPTEMBER 12, 2023

Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior. Impact measurement: Have open discussions about the effectiveness of AI and decide how you will monitor its success.

Team 98

Team Tips Fundraising Training 98

CauseVox

MARCH 1, 2024

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Research The first step is finding as much information as you can from your existing analytics. Website analytics: help us track donation page interactions and web traffic.

Audience 82

Audience Donor Survey Demographics 82

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What questions did you ask?

Measure 96

Measure Social Media Media Social 96

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. Your charitable organization has probably fielded questions from curious supporters and internal audiences on the ways it might be leveraged. Is it just a fad?

Model 69

Model Italy Test Generation 69

Connection Cafe

APRIL 10, 2017

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.

ROI 52

ROI Analytics Data Help 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The theme was “ 30 Ways for 30 Days “ Dan says, “We measured that through each action and each was track-able. Source: Social Marketing Analytics by John Lovett and Jeremiah Owyang.

Feeds 102

Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Exhibitions team.

Social Media 95

Social Media Analytics Tools Media 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. The question. From these questions, our national study, How Strong is Your Social Net?

Arts 110

Arts Social Media Studies National 110

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

M+R

OCTOBER 31, 2023

Our data analytics team will combine (anonymously!) We take measures to minimize risk and make sure that your organization’s data is confidential and that nobody can guess who any particular result belongs to. And of course, let us know if you have any questions at all. Are you a UK-based organization? Click here.

Benchmark 52

Benchmark Studies Europe Info 52

sgEngage

OCTOBER 13, 2022

Nonprofit pros and analytics teams know that collecting data is the easy part. Making fundraising decisions based on that data is a little trickier, especially if you are not sure what to measure, why, and what to do with the results. Measuring for success at each stage. Insightful Super Session. 18, at 11:45 a.m.

Virtual 67

Virtual North Carolina Blackbaud Registration 67

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Analytics really do tell stories!

Analytics 99

Analytics Interview Story Phase 99

M+R

NOVEMBER 29, 2021

And please reach out to benchmarks@mrss.com with any questions. This is your chance to contribute, and to gain a better understanding of your own results and context. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Read time: 2 minutes.

Benchmark 87

Benchmark Analysis Aggregator Advocacy 87

Candid

JANUARY 24, 2023

The measurements of success for our experiment included:* Engagement (e.g., The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022. Have questions or obstacles you’re facing?

Video 140

Video Social Media Evaluation Audience 140

M+R

OCTOBER 15, 2021

This is your chance to contribute, and to gain a better understanding of your own results and context. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Sign up here —and reach out to benchmarks@mrss.com if you have any questions! Sign up now !

Benchmark 97

Benchmark Data Map Help 97

Whole Whale

MARCH 24, 2021

Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. If so, expect to see a larger discrepancy in campaign results pre- and post-iOS14 update. How will iOS14.5 impact advertising on Facebook? Change in amount of conversions attributed to ads.

Facebook 98

Facebook Aggregator Conversation Measure 98

Forum One

JULY 15, 2021

This includes: Email databases Website analytics CRM systems Online giving platforms. While your website analytics can provide this information, certain technologies can also help you automate the process and make it easier to test and adjust based on the results. Utilize website analytics to inform content creation.

Personal 101

Personal Test Demographics Analytics 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. Were they urgent?

Facebook 131

Facebook Measure Change Images 131

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. We had a very active Q&A session after the event, and could not get to all questions before the event closed.

Retention 148

Retention Donor Data Advice 148

Media Cause

MAY 31, 2023

But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. Privacy-first marketing is an approach to digital marketing that places equal emphasis on campaign results and the privacy of the users being targeted. We suggest Wappalyzer.

Marketing 52

Marketing Plugin Track Policy 52

Tech Soup

JANUARY 23, 2013

But now the question is: once your nonprofit has consistent and relevant prospect data at your disposal, what should you measure? With these above metrics in place you can also measure the differences between each capital campaign, or you can measure the results between a specific campaign and your on-going major gifts program.

Measure 50

Measure System Management Blackbaud 50