Media Cause

FEBRUARY 12, 2024

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Is TikTok or Instagram a true search engine in comparison to Google? The way that people search is fundamentally evolving.

Search 59

Search Alternative Social Social Media 59

Achieve

JUNE 2, 2021

Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. Emails are also direct marketing, but the sheer number of emails received throughout the day can make them feel less meaningful in comparison to a few personalized letters. .

Mail 94

Mail Course Campaign Digital 94

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2013

For step 1, she suggested using Juice Analytics chart chooser tool. I wanted to learn more about what particular chart format is better suited to visualize a particular comparison or insight from social media data. Time Series Comparisons. Step 4: Directly Label. Step 5: Save As A Template. Step 6: Annotate.

Chart 105

Chart Comparison Data Measure 105

M+R

FEBRUARY 4, 2021

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . And boy, were there some outliers this year. On to the goods! .

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Fundraising Gift Rate email 98

Connection Cafe

JUNE 13, 2017

For comparison, during that same time we gained half as many new Twitter followers. Each of our Instagram posts get between 300-1000 engagements, and we’re trending upward as we learn what content works and how to create it. Use analytics to map the user journey from Instagram follower to engaged constituent.

Ideas 47

Ideas Comparison America Newsletter 47

Neon CRM

NOVEMBER 29, 2023

Where appropriate, we’ll also draw out some conclusions and comparisons to help contextualize where and how GivingTuesday can fit into your nonprofit’s overall strategy. Use data analytics to understand your donors’ behaviors and preferences. Click here to see a larger version of this graph. This correlates with an encouraging 39.5%

Lesson 52

Lesson North America New York Kentucky 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Tech Soup

SEPTEMBER 20, 2015

Analytics and reporting features that help target fundraising. Read about Insights from the Blackbaud #GivingTuesday Trends Report. See a comparison of other fundraising software available through TechSoup. NXT publicly launched in July of 2015. Nifty Features. Some current features of the new software include.

Blackbaud 36

Blackbaud Comparison Database API 36

Eric Jacobsen Blog

MARCH 24, 2012

I recently coordinated a roundtable with thought leaders across a range of Human Resources functions to participate in a discussion which sought to explore the challenges this trend poses--and to see what opportunity it presents to HR. And if you’re giving them all of the tools to do their jobs, they’ll appreciate it.

Impact 64

Impact Comparison Social Media Internet 64

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Twist analyzes and presents trend comparisons and volume between keywords and tags. Twitt(url)y.

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Rather than download a spreadsheet of the most important data points for a month from Facebook Insights (the Facebook page analytics tool which was recently upgraded ) and comparing it against content, engagement, and outreach strategies, administrators glance at the summary insights on their page and draw subjective conclusions.

Social Media 99

Social Media Strategy Media Social 99

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

Blackbaud 81

Blackbaud Analytics Retention Channel 81

Connection Cafe

NOVEMBER 2, 2015

You’ve no doubt labored over the perfect end-of-year plan that falls in line with the continuing trend of covering all of your multi-touch, multichannel donor experiences. A sweep of your current Google Analytics tracking may show that you need to tweak your code or funnel setup for accurate campaign reporting.

Report 20

Report Channel Analytics Track 20

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

There are some new third party analytic tools. They recently announced a new analytic product called "insights for your domain" which allows you to gather FB insights data if you add a like button to your web site. The data collection tools for Facebook are still evolving. I also make notes about what promotional tactics I used.

Social Media 113

Social Media Measure Action Media 113

Connection Cafe

DECEMBER 2, 2013

In comparison, new “megachurches” and nondenominational independent churches “are investing more money and human resources in communications because they realize how critical it is,” she says. Analytics Donor Strategy Blackbaud Index faith-based fundraising industry trends'

Organization 36

Organization North Carolina Blackbaud Dallas 36

Nonprofits Source

OCTOBER 12, 2023

With an estimated four to ten new posts published each month, the Double the Donation blog is generally up to date with current trends and other happenings in the corporate giving sector. Affinaquest was, in turn, acquired by SSB (a data management and sports analytics company) in 2021 while retaining the Affinaquest brand name.

Review 52

Review Gift Resource Knowledge Base 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. "If you listen closely, you can pick up on trends and ideas that can really help your outreach and communication efforts." Is Twitter A Traffic Tool, Not.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

There are many other readers - here's a comparison of features from Wikipedia. Pattern Analysis You'll want to be look for patterns and trends. The key value is if you have the volume that requires analytics and if the tool can support your work flow. Here's a few: Bloglines. Google Reader. This requires stepping back.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? What are the trends on all of the above? Why bother having a web site at all?

Stats 100

Stats Web Statistics NTEN 100

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Financial calculations: net gain, opportunity cost, or comparison to other method. Above all you must pick the right metrics to measure what your doing and look for trends that can tell you what works and what doesn't. Google Analytics. Clearly articulated benefits statement that looks at tangible and intangible. Test and tweak.

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

APRIL 19, 2019

We recently held the fifth annual Blackbaud Target Analytics donorCentrics Sustainer Summit, hosted by WGBH in Boston on March 23 and 24, 2019, the question on everyone’s mind was simple: following significant gains in donors in FY2017, were we able to retain these surge donors in FY2018? The answer, in short, was yes. billion in FY2018. (The

Trend 30

Trend Giving Retention Rate 30

EveryAction

AUGUST 17, 2016

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Did he engage with a recent fundraising email? Click an online ad? Answer a call to donate on social media?

Software 100

Software Donor Management Template 100

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. By comparison, only 29% of online only donors were 65 or older while 58% of offline only donors are represented in these age brackets. Consider for a moment that according to Target Analytics, the average age of a U.S.

Offline 35

Offline Donor Online Retention 35

Tech Soup

SEPTEMBER 6, 2016

You can quickly spot trends in donations over time. "It can be difficult to make these comparisons with pie charts. A visual analytics tool will help you answer these kinds of questions much more quickly. Ready to dive into visual analytics? Picture a spreadsheet with a long list of individual donations.

Chart 36

Chart Library Time Analytics 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2011

Google Analytics , with its robust dashboard system displaying key web site metrics, is another example. The Town of Oro Valley in Arizona maintains a financial dashboard displaying the town’s financial performance compared to past trends. 5) Scenario Comparison Dashboards.

Indianapolis 102

Indianapolis Museum Nonprofit Denver 102

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

In the long run, as a condition of being a nonprofit, organizations should be required to file the Form 990 electronically, rather than on paper, and the IRS should publish those returns in formats that lend themselves to doing aggregate analytics, creating visualizations and building analytic tools.

Data 105

Data Impact Government Files 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). The Web is changing!

Metrics 56

Metrics Social Media Media ROI 56

Get Fully Funded

JULY 23, 2023

Nonprofits that figure out how to capture the TikTok magic reap the rewards, especially those that piggy-back on a trend that’s already taking off on TikTok. Twitter: At 330 million users per month, Twitter feels like a fading platform in comparison to the others. Learn about analytics so you can track your progress.

Social Media 98

Social Media Media Strategy Social 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

So, here's a comparison between last year and this year and another opportunity to consider improvements. It is not useful to know how many posts you write on a monthly, weekly or daily basis or the number of the words for comparisons either. Conversation Rate (measuring success in a social medium). Technorati ???Authority???

Reflection 50

Reflection Measure Technorati Metrics 50

Bloomerang

APRIL 16, 2021

I think it’s in February every year, called the Nonprofit Trends Report. And this year’s trends report, and you can download it for free at the URL at the bottom, has some really interesting stats about the effectiveness of communications teams. And the chapter in my book about teams we actually adapted into a free ebook.

Build 121

Build Video New York City Communication 121

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! by Jann Schultz. by Jann Schultz.

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Analytics Data Analysis Metrics 33