How Benchmarking and Analytics Can Inform Fundraising Strategies

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bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy.

2018’s Top Trends in Philanthropy

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Take a look below to discover the Blackbaud Institute’s top trends that reverberated across the social good sector this year. These figures revealed an interesting trend if we take a deeper dive into the data. This trend is increasingly reinforced by large scale giving days like #GivingTuesday where users are motivated to create fundraising pages for their favorite cause.

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Trends in Sustainer Giving – Key Findings from the 2019 donorCentrics Sustainer Summit

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We recently held the fifth annual Blackbaud Target Analytics donorCentrics Sustainer Summit, hosted by WGBH in Boston on March 23 and 24, 2019, the question on everyone’s mind was simple: following significant gains in donors in FY2017, were we able to retain these surge donors in FY2018? Trends for International Relief and Public Broadcasting are mixed but trending upward since FY2014.

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Analytics: It’s About More Than Just the Data

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As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can help to determine trends, prescribe actions and responses, and provide a solid foundation for data-driven decision making. The careful and thoughtful introduction of an analytics culture is worth the preparation if you are to have a successful journey.

Four Trends to Follow at AFP’s 2017 International Fundraising Conference

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Here are the four key trends we’ll be following at the fundraising conference, and a few can’t-miss sessions that promise thought-provoking takes on the trends: The Changing Landscape of Philanthropy. As the landscape of philanthropy continues to evolve , it’s more important than ever for fundraisers to keep an eye on these larger trends shaping our field. Making Nonprofit Data and Analytics Work for You. This year’s AFP fundraising conference is all about disruption.

2012 In Review: 3 Key CRM Trends

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As 2012 comes … CRM Emerging Trends Analytics big data Mobile socialWhat a year! Mars rovers, Olympics, Hurricanes and Elections—oh my!

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4 Tech Trend Predictions for Nonprofits for 2016

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This week, I was fortunate to get a sneak peek at two of the nonprofit sector’s leading tech experts musing on their technology trend predictions for 2016. npTech2016: “With analytics, opportunites will no longer be needles in haystacks” Westmoreland predicts that even if nonprofit resources don’t grow, stronger opportunities for donor retention and cultivation will grow in 2016 because technology will provide smarter, real-time analytics.

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3 Analytics Terms for Success

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Predictive analytics has become a hot-button term over the past two years as business intelligence vendors have begun to incorporate simulation and forecasting into their offers. Keep these three concepts in mind when you are creating your own predictive analytics hypothesis or reviewing analytics provided by others. She investigates constituent data to uncover trends and confirm or deny hypotheses. Author: Guest Blogger. We often use history to predict the future.

Nonprofit Website Analytics: Why And What You Should Care About


Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are important because they let you know who’s on your site, where they came from, what the looked at when they were there, and where they went after.

Gartner’s 2013 Technology Trends and Why You Should Care (Part 2)

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In addition to mobile, these next five trends have the ability to radically alter the nonprofit technology landscape in the coming years with a heavy emphasis on data and analytics that is so crucial to nonprofit organizations. Cloud Computing IT Infrastructure SaaS/PaaS Technology Analytics big data cloud computing Gartner technology trends 2013

3 Mobile Trends on the Horizon for Nonprofits

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Here are a few mobile trends that will begin to impact nonprofits : Mobile SEO. Mobile Analytics. It’s often tough enough for nonprofits to make sense of web analytics. Using tools like Google Analytics, nonprofits will then be able to analyze the desktop experience vs. the smartphone/tablet experience. Email Marketing Interactive Mobile Search Engine Optimization #nptech email eMail marketing nonprofit SEO web analytics

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Pinterest Analytics Explained – A Video Guide for Beginners

John Haydon

During this week’s Hump Day Coffee Break, a weekly mini-webinar I do for my e-mail subscribers ( click here to learn more ), we dove into Pinterest Analytics. After the slideshare deck trended on slideshare, I decided to publish the edited version for everyone here. Pinterest Analytics Explained – A Video Guide for Beginners. Pinterest recently upgraded their analytics for business accounts.

4 Tech Trend Predictions for Nonprofits for 2016

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This week, I was fortunate to get a sneak peek at two of the nonprofit sector’s leading tech experts musing on their technology trend predictions for 2016. npTech2016: “With #Analytics, opportunites will no longer be needles in haystacks” Westmoreland predicts that even if nonprofit resources don’t grow, stronger opportunities for donor retention and cultivation will grow in 2016 because technology will provide smarter, real-time analytics.

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6 Trends That Will Impact the Social Good Sector in 2017

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Here are the top 6 trends that will impact the social good sector in 2017: 1. Democratization of Data: We’ll see the continued convergence of data, insights, and analytics to drive improved decision making in nonprofits. – Steve MacLaughlin, VP of Analytics at Blackbaud. Nonprofit Fundraising AI Artificial Intelligence best practices big data csr data grassroots organizing Human social responsibility Nonprofit Trends Outcomes SDGs Social Media

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Direct Marketing Trends You Won’t Read About in InStyle Magazine

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I love fashion trends. However, despite my willingness to dive in and test out the latest trends, I still find myself reaching for the same jeans and black sweater. I don’t mean this to say that the floral crop top will be relegated to the Goodwill rack—it just means I need to find a way to incorporate the new trend with my tried and true style. The same approach can be taken with nonprofit direct marketing fundraising trends.

Google Analytics for Nonprofits - Part 1

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This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Most clients I’ve talked to have Google Analytics installed, but aren’t always sure how to use it effectively. Author: Alissa Ruehl.

EveryAction Acquires DonorTrends


Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. DonorTrends uses actionable data and analytics to empower nonprofits to raise more money and retain more donors. We couldn’t be more thrilled to join EveryAction,” said DonorTrends Chief Analytics Officer Ben Miller. Direct Response innovator, Roger Craver is a Donor Trends investor. Washington, D.C.,

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8 Top Trends in Server Management

Find the free stuff

However, the emergence of new technologies such as cloud analytics, Artificial Intelligence and Machine Learning have disrupted the traditional server and IT infrastructure. The post 8 Top Trends in Server Management appeared first on

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5 Technology Trends Of 2013 Nonprofits Should Care About


Gartner , a tech analyst firm, created a list of trending technology resources nonprofits and organizations are taking advantage of to make a greater impact using more robust resources, at a lower cost than traditional IT. Learning more about your nonprofit’s audience through analytics and data is shaping the way nonprofits connect to their supporters. Analytics. Industry News Tech analytics big data cloud computing integrated systems SaaS virtualization

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5 Foundation Trends That Will Continue in 2018

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We have seen a number of trends emerge this past year, but I believe that by understanding the following five major trends, your foundation can go into 2018 on-track and prepared for industry changes. Having connected solutions ensures an increase in data analytics, strengthened collaboration, precise financial management and improved customer relations management to name a few. Data and Analytics.

Non-Technology Trends for the CIO, 2014 Edition

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Now is the time of year when blog editors worldwide ask their writers for predictions and trends for the coming year. I thought Mary Beth Westmoreland’s latest piece on npENGAGE did a great job summarizing the high-level technology trends we often see and hear about in the nonprofit sector. So, I wanted to focus on the market trends and influences that will inform how nonprofits implement and leverage this technology.

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5 Nonprofit Technology Trends To Prepare For In 2014


Here are 5 nonprofit tech trends to keep your eye on in 2014 according to BusinessWire. Better insight through analytics. Because so much emphasis has been put on data collection since in-depth analytics became available, 2014 will likely be the best year for nonprofits to benefit from all this information gathering. The post 5 Nonprofit Technology Trends To Prepare For In 2014 appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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Higher Ed Trends and Learnings from the Experts at bbcon 2019

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Industry Research & Trends . Fred Weiss shared an in-depth analysis on the latest trends facing higher education advancement , alumni engagement metrics, and CASE’s 2018 Voluntary Support of Education (VSE) Survey. Key findings from CASE’s 2018 VSE Survey include: . With trends changing in deployment models and institutions supporting a more diverse technical ecosystem than ever before, a sound technology strategy is essential.

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Interview with Shonali Burke: Analytics Tell Stories

Beth's Blog: How Nonprofits Can Use Social Media

I was honored when Shonali Burke invited me to be a Blue Key Champion. She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Finally, via campaign URLs in Google Analytics, we saw that Twitter was the main driver of traffic (for May 9 – June 20).

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

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Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Our purposes for using Analytics as User Research are: To learn about current visitors to the website. Analytics [this post].

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How Nonprofits can Use Analytics with Advocacy

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Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. And, through analytics and a culture of testing, some of the best advocacy and activist organizations are transforming how they listen to their supporters online. Analytic Activism documents how nonprofits are using analytics to listen, experiment, learn, and thrive in the digital era. The reality of analytic activism is both more mundane and more promising.

5 Corporate Giving Trends to Watch in 2019

Givinga Blog

Here are five corporate giving trends to watch in 2019 and how they’ll affect your business, employees, and consumers. Employees will demand more of this type of involvement and corporate responsibility from their companies, making it crucial to employee satisfaction that businesses support this corporate giving trend. Next year, we expect this trend to continue. Technology and Society Will Drive 2019’s Corporate Giving Trends.

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New Year, New Trends Roundup For Ya!


It’s that time of year where everyone is talking about trends. Here is a roundup for you of those I consider to be most interesting, most accurate, or most data-driven – and read down to the bottom, where I list my five trends for the association industry. Digging in a little more, the one I always look out for – Rohit Bhargava’s Marketing Trends. His trends are more like seeing the future.

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5 Nonprofit Trends at Arts and Cultural Organizations

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Are the same trends applicable? Analytics. What other trends are you seeing in arts and cultural technology for 2014? Earlier this month, Mary Beth Westmorland shared how technology will shape the nonprofit sector in 2014. As always, I read this article through the lens of our arts and cultural customers. How can these themes make a positive impact on the local museum or symphony?

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Fundraising Analytics for Campaign Planning


Join Josh Birkholz, author of the top-selling nonprofit book, Fundraising Analytics: Using Data to Guide Strategy at our upcoming webinar, "Fundraising Analytics for Campaign Planning", for a look at what's possible. Presented by : Josh Birkholz, author of Fundraising Analytics: Using Data to Guide Strategy. Examples of measurements in areas of giving trends, production yields, engagement, and goal forecasting. analytics nptech nten Fundraising

Increase in [Not Provided] keyword in Google Analytics

Beaconfire Wire

Over the past few years, Google Analytics (and other analytics products) have shown an increased number of inbound organic search traffic where the search keyword shows up as “[Not Provided]“ Vanessa Fox , creator of Google Webmaster Tools explains why : When someone types words into a search engine, then clicks on a page in the search results, the URL that “refers” the visitor to that page typically includes what the visitor searched for. Analytics

GA, Tell Us What #BirdsTellUs! A Dashboard for Engagement Analytics

Beaconfire Wire

Not only was it exciting to develop a custom web app for such an important cause, this campaign gave us the chance to really leverage the power of Google Analytics (GA) Dashboards in depth. As all the bird screens were actually built into a single HTML page, it was tricky to get unique traffic trends on views of each bird and answer questions like which bird is shared more on social media? Analytics Marketing Social Media User Experience

Is it the Best of Times for Nonprofit Fundraising?

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We have incredible technology at our fingertips, yet it’s hard to find time to master the latest trends. The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. The report shows that nonprofits have a lot to be optimistic about – and tracks some key trends to be aware of, principally: The tide is turning toward sustaining giving.

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A Fundraiser’s Secret Weapon: Data Analytics

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This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. So, how do YOU get started with data and analytics?

Technology Trends in Grantmaking: A Few Non-Analytical Thoughts


So, everything I have to say about trends in technology grantmaking is based on subjective observations made by those people who spend their days researching grantmakers. One last trend I'd like to mention: IT staff are starting to get a seat at the table when grant requests are being reviewed, so make sure the technology piece of your grant request is solid and well conceived. By Cynthia M.

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Digital Analytics Basics: Free Online Academy from Google

Beth Kanter

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. But applying it on your own – unless you are an analytics genius – can be difficult. The instructor is Google Analytics Evangelist Andrew Cutroni.

Big Data and Big Benefits for YOU!

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If you didn’t get a chance to go to the American Public Gardens Association (APGA) conference in Minneapolis last month, and you were not able to attend the “Big Data” presentation that I did with two of our esteemed Target Analytics clients, Tracie Barham at San Diego Botanic Garden, and Jill Koski at Morten Arboretum, let me recount the highlights! Step 1: Find the right suite of data analytics products and services!

Online Learning Trends That You Can’t Ignore


Data Analytics. Analytics tools help an organization to know about their learners and how they are digesting the information. One can evaluate training effectiveness, learner’s preferences, and usage patterns through analysis and visualizing software, Tin Can and other analytics tools. Data analytics also enable organizations to provide customized training programs to a group or a set of employees, who might be showing similar learning behavior or patterns.

Learning Analytics: Big Data Applied to Training, Teaching, and Learning

Beth Kanter

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). To create the report, an international body of experts in education, technology, and other fields convene on a wiki to review research, practice, and significant trends. The State of Learning Analytics in 2012: A Review and Future Challenges.

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Google Analytics Report Shows People Are Spending Less Time on Websites


Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. How does your organizations’ web analytics compare? ?. Marketing Research TrendsEver wonder how your organization’s website traffic compares to other organizations?

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Data Appends: A Guide for Your Nonprofit

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Analytics is all the rage in development offices. You can use analytics to ask for gifts according to the likelihood and capacity of the donors instead of some standard formula based on recent giving. This is why so many development offices engage companies like Target Analytics , which makes a large investment in both skilled data scientists and in extensive data sources for this very purpose.

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3 Ways to Qualify Major and Legacy Gift Prospects

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Analytics. Nonprofits and frequently, their outside consultants, have implemented surveys to learn about positioning statements, trends in donor sentiment, and more. Predictive Analytics . Predictive analytics can help to qualify major and legacy donor prospects. Predictive analytics allow you to “predict” the likelihood that Jane Doe will be a major or legacy donor based off of available data points. . “Who should I call? Who should I visit?

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2012: The Year of Putting the “Constituent” in CRM

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CRM Emerging Trends Analytics data insights peer-to-peer fundraising smart data Social CRM Social Fundraising2012 was a year of emphasizing (or re-emphasizing) how to put the constituent at the center of the equation- not just for how the nonprofit views them and their constituent record/activity- but how they interact with them in a two way relationship.