M+R

APRIL 16, 2024

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? This made the Benchmarks’ website data much more difficult to analyze.

Benchmark 40

Benchmark Analytics Google Comparison 40

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

M+R

FEBRUARY 4, 2021

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . And boy, were there some outliers this year. On to the goods! .

Fundraising 98

Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Financial calculations: net gain, opportunity cost, or comparison to other method. Above all you must pick the right metrics to measure what your doing and look for trends that can tell you what works and what doesn't. Google Analytics. Benchmark studies. Use of metrics to measure your results. Communicating the results.

ROI 50

ROI Social Media Slides NTEN 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? What are the trends on all of the above? Why bother having a web site at all?

Stats 100

Stats Web Statistics NTEN 100

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Connection Cafe

APRIL 19, 2019

We recently held the fifth annual Blackbaud Target Analytics donorCentrics Sustainer Summit, hosted by WGBH in Boston on March 23 and 24, 2019, the question on everyone’s mind was simple: following significant gains in donors in FY2017, were we able to retain these surge donors in FY2018? The answer, in short, was yes. billion in FY2018.

Trend 30

Trend Giving Retention Rate 30