Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

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Analytics Design Research Process 37

Media Cause

FEBRUARY 12, 2024

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Is TikTok or Instagram a true search engine in comparison to Google? The short answer is “no.”

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2013

Last month, Stephanie Evergreen wrote an awesome guest post called “ Six Steps to Great Charts ” with lots of practical tips for using the Excel chart feature to visualize your social media measurement data. Step 3: Delete Data You Don’t Need. Time Series Comparisons. Step 2: Use Color To Emphasize.

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Chart Comparison Data Measure 105

M+R

FEBRUARY 4, 2021

Before we get into specifics, some business about how we looked at this data: because Giving Tuesday jumps around, we can’t just look at December revenue year over year and keep things apples to apples. We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. EOY was up, up, up! .

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Fundraising Gift Rate email 98

Achieve

JUNE 2, 2021

Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. Emails are also direct marketing, but the sheer number of emails received throughout the day can make them feel less meaningful in comparison to a few personalized letters. .

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Neon CRM

NOVEMBER 29, 2023

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. With that in mind, it’s important to base strategic fundraising and communication decisions on real data, not anecdotal evidence.

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Tech Soup

SEPTEMBER 20, 2015

Analytics and reporting features that help target fundraising. Different views of donor data for different audiences. Mobile access to data. Enhanced data security. Read about Insights from the Blackbaud #GivingTuesday Trends Report. See a comparison of other fundraising software available through TechSoup.

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Connection Cafe

JUNE 13, 2017

We had no baseline data to help us determine what types of content would work best on Instagram , or what actions our followers could be encouraged to take. For comparison, during that same time we gained half as many new Twitter followers. Use analytics to map the user journey from Instagram follower to engaged constituent.

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Ideas Comparison America Newsletter 47

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

When I coach nonprofits on tactics and talk about measurement, their facial expressions change happy to annoyed. Collecting data is often viewed as an onerous task. You should also be thinking about what to measure and set up an efficient method for collecting that data. Spreadsheet aerobics is actionable data.

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Social Media Strategy Media Social 99

Eric Jacobsen Blog

MARCH 24, 2012

I recently coordinated a roundtable with thought leaders across a range of Human Resources functions to participate in a discussion which sought to explore the challenges this trend poses--and to see what opportunity it presents to HR. And if you’re giving them all of the tools to do their jobs, they’ll appreciate it.

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Impact Comparison Social Media Internet 65

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I thought I'd share how I look at my Facebook page data. It much easier to collect, analyze and take action with your data when you do a little bit each month or every other week. You should also be thinking about what to measure and an efficient method for collecting that data before you begin. You are all the experts here!

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Social Media Measure Action Media 113

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

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Blackbaud Analytics Retention Channel 82

Connection Cafe

DECEMBER 2, 2013

Based on data from 3,828 charities that raised more than $12 billion in the prior 12 months, The Blackbaud Index reports that overall charitable giving grew 2.3 Analytics Donor Strategy Blackbaud Index faith-based fundraising industry trends' percent, compared to the year-earlier period. Overall giving and online giving.

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Organization North Carolina Blackbaud Dallas 36

Nonprofits Source

OCTOBER 12, 2023

With an estimated four to ten new posts published each month, the Double the Donation blog is generally up to date with current trends and other happenings in the corporate giving sector. Affinaquest was, in turn, acquired by SSB (a data management and sports analytics company) in 2021 while retaining the Affinaquest brand name.

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Review Gift Resource Knowledge Base 52

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? And, I actually hope that doesn’t change. Why bother having a web site at all?

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Stats Web Statistics NTEN 100

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. It also involves careful analysis and upkeep of your donors’ data. Then let’s get started!

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. "If you listen closely, you can pick up on trends and ideas that can really help your outreach and communication efforts." Is Twitter A Traffic Tool, Not.

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Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Financial calculations: net gain, opportunity cost, or comparison to other method. ROI analysis requires documenting, collecting data, and internal discussion and cooperation. You also need to think like Jane Goodall or a primatologist - who does field observations, sifts through qualitative data for patterns, etc. Other Data.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

KD Paine has some excellent advice about how to shift through some of the listening data. There are many other readers - here's a comparison of features from Wikipedia. Pattern Analysis You'll want to be look for patterns and trends. Finally, you'll need to start to engage with your network and have a conversation.

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Literacy Technorati RSS Bookmarking 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

Note from Beth: In a report entitled Information for Impact: Liberating Nonprofit Sector Data, authors Beth Novek and Daniel Goroff address the challenges of obtaining better, more usable data on the nonprofit sector to match the field’s growing importance. Liberating 990 Data by Beth Simone Noveck.

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Data Impact Government Files 105

EveryAction

AUGUST 17, 2016

Here are nine persona examples that use data to talk to potential donors, current supporters, event attendees, and more. Whether your mission is issue-specific or broader in scope, use this data to determine the type of content Susan is most likely to read, click on, or otherwise engage with. Ready to create your donor personas?

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Software Donor Management Template 100

Connection Cafe

APRIL 19, 2019

We recently held the fifth annual Blackbaud Target Analytics donorCentrics Sustainer Summit, hosted by WGBH in Boston on March 23 and 24, 2019, the question on everyone’s mind was simple: following significant gains in donors in FY2017, were we able to retain these surge donors in FY2018? The answer, in short, was yes. billion in FY2018. (The

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Trend Giving Retention Rate 30

Tech Soup

SEPTEMBER 6, 2016

We know nonprofits and libraries gather piles of data, from program outcomes to constituent data to fundraising or advocacy campaign results. And you probably struggle to turn that data into meaningful insights that can improve your work or tell your organization's story. You can quickly spot trends in donations over time.

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Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. They’re Are Younger.

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Offline Donor Online Retention 35

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2011

They rely heavily on gauges or other data visualization displays to convey information in readily understandable formats. Even with these criteria, however, the dashboard concept is used to describe a diverse range of data collection, each distinct in function and design from the next. 5) Scenario Comparison Dashboards.

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Indianapolis Museum Nonprofit Denver 102

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.

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Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Data is not like Martha Stewart - it is far from perfect. Life was good.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

So, here's a comparison between last year and this year and another opportunity to consider improvements. It is not useful to know how many posts you write on a monthly, weekly or daily basis or the number of the words for comparisons either. Conversation Rate (measuring success in a social medium). Technorati ???Authority???

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Reflection Measure Technorati Metrics 50

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! by Jann Schultz.

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Analytics Data Analysis Metrics 33

Bloomerang

APRIL 16, 2021

I think it’s in February every year, called the Nonprofit Trends Report. And this year’s trends report, and you can download it for free at the URL at the bottom, has some really interesting stats about the effectiveness of communications teams. And the chapter in my book about teams we actually adapted into a free ebook.

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Build Video New York City Communication 122