Bloomerang

OCTOBER 1, 2021

A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . Double the Donation’s nonprofit CRM guide explains that a robust database will make it incredibly easy to track progress within your database.

Report 121

Report Data Donor Metrics 121

Media Cause

FEBRUARY 12, 2024

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Is TikTok or Instagram a true search engine in comparison to Google? The way that people search is fundamentally evolving.

Search 59

Search Alternative Social Social Media 59

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Velocity and fluence and it's darn hard to track those. I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. The holy grail metrics is missing? Twitt(url)y.

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Rather than download a spreadsheet of the most important data points for a month from Facebook Insights (the Facebook page analytics tool which was recently upgraded ) and comparing it against content, engagement, and outreach strategies, administrators glance at the summary insights on their page and draw subjective conclusions.

Social Media 99

Social Media Strategy Media Social 99

Connection Cafe

NOVEMBER 2, 2015

You’ve no doubt labored over the perfect end-of-year plan that falls in line with the continuing trend of covering all of your multi-touch, multichannel donor experiences. A sweep of your current Google Analytics tracking may show that you need to tweak your code or funnel setup for accurate campaign reporting.

Report 20

Report Channel Analytics Track 20

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

It's better to set up your trusty spreadsheet at the get go so you can track monthly or every other week. There are some new third party analytic tools. They recently announced a new analytic product called "insights for your domain" which allows you to gather FB insights data if you add a like button to your web site.

Social Media 113

Social Media Measure Action Media 113

Connection Cafe

DECEMBER 2, 2013

target="_blank">The Blackbaud Index that tracks fundraising revenue for congregations and other faith-based organizations. In comparison, new “megachurches” and nondenominational independent churches “are investing more money and human resources in communications because they realize how critical it is,” she says.

Organization 36

Organization North Carolina Blackbaud Dallas 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Financial calculations: net gain, opportunity cost, or comparison to other method. Above all you must pick the right metrics to measure what your doing and look for trends that can tell you what works and what doesn't. Google Analytics. Track Your Time. Use of metrics to measure your results. Communicating the results.

ROI 50

ROI Social Media Slides NTEN 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? And, I actually hope that doesn’t change. Why bother having a web site at all?

Stats 100

Stats Web Statistics NTEN 100

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

There are many other readers - here's a comparison of features from Wikipedia. Dan Schawbel, Five Free Tools To Track Your Reputation. Pattern Analysis You'll want to be look for patterns and trends. The key value is if you have the volume that requires analytics and if the tool can support your work flow. Google Reader.

Literacy 51

Literacy Technorati RSS Bookmarking 51

EveryAction

AUGUST 17, 2016

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Did he engage with a recent fundraising email? Click an online ad? Answer a call to donate on social media?

Software 100

Software Donor Management Template 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2011

Many customer relationship management systems, for example, like Salesforce and Raiser’s Edge , include dashboards to make it easier for the development staff to track fundraising activities, donations, and other performance measures. Google Analytics , with its robust dashboard system displaying key web site metrics, is another example.

Indianapolis 102

Indianapolis Museum Nonprofit Denver 102

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day").

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

So, here's a comparison between last year and this year and another opportunity to consider improvements. It is not useful to know how many posts you write on a monthly, weekly or daily basis or the number of the words for comparisons either. Conversation Rate (measuring success in a social medium). Technorati ???Authority???

Reflection 50

Reflection Measure Technorati Metrics 50

Get Fully Funded

JULY 23, 2023

Nonprofits that figure out how to capture the TikTok magic reap the rewards, especially those that piggy-back on a trend that’s already taking off on TikTok. Twitter: At 330 million users per month, Twitter feels like a fading platform in comparison to the others. Learn about analytics so you can track your progress.

Social Media 98

Social Media Media Strategy Social 98

Bloomerang

APRIL 16, 2021

I think it’s in February every year, called the Nonprofit Trends Report. And this year’s trends report, and you can download it for free at the URL at the bottom, has some really interesting stats about the effectiveness of communications teams. And the chapter in my book about teams we actually adapted into a free ebook.

Build 121

Build Video New York City Communication 121