Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 232

Online Hunger Metrics Drupal 232

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 86

Audio Podcast Content Phase 86

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. This is where a communications campaign can come in handy.

Communication 91

Communication Campaign Channel Measure 91

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

Giving 122

Giving Metrics Retention Demographics 122

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 113

Nonprofit Audience Library Research 113

Candid

DECEMBER 12, 2022

Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

Video 100

Video Support Tips Audio 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” 3) Applause Rate: I think arts organizations might like this metric!

Metrics 96

Metrics Facebook Data Measure 96

Allegiance Group

JUNE 13, 2024

These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns. Deep understanding of your audience. Take the time to research your audience before launching your campaigns. Why does your nonprofit need a marketing plan?

Marketing 52

Marketing Analysis Nonprofit Audience 52

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Often, this is a high-level report, focused on strategic, organization-wide metrics of success.

Report 72

Report Data Metrics Analysis 72

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

Gyrus

SEPTEMBER 12, 2024

Performance Tracking and Management With advanced features like advanced LMS analytics, organizations can define performance metrics and track and manage employees’ performance. Organizations can transform and build a culture of continuous learning by incorporating gaming elements and future technologies like AI and analytics.

Learning Management 52

Learning Management System Learning Management 52

sgEngage

SEPTEMBER 28, 2021

Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Update your welcome series and existing emails to entice readers to click by linking to longer content, using video, quizzes, surveys, and pledges.

Online 105

Online Fundraising Benchmark Adwords 105

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

Digital 111

Digital Marketing Guide Chapter 111

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Survey existing donors on what spurs them to give quickly when appealed to.

Lesson 59

Lesson Fundraising Digital Test 59

AccelEvents

JULY 20, 2020

A virtual event allows for a more diverse audience and it will be important to bring them together in an interactive way. Feedback or surveying feature. Options for monetizing usually include advertisement spots or hotspots which link to their own advertisement space where sponsors can interact with the audience.

Virtual 94

Virtual Platform Question Broadcast 94

Tech Soup

OCTOBER 12, 2017

We surveyed 311 libraries throughout the country and found out some interesting things. In our survey, we found that 55 percent of respondents serve fewer than 25,000 patrons, so nearly half of the respondents were smaller libraries, probably mostly in rural areas. On November 30, join us to learn all about social media analytics.

Library 79

Library Social Media Media Social 79

Qgiv

SEPTEMBER 2, 2024

Analyze donor behavior, campaign performance, and operational metrics to make data-backed decisions and optimize your fundraising. The features of Mobilize include: CSV export Recurring and multiple-shift event posts Post-event feedback survey Host recruitment Pricing Contact Mobilize for pricing. Analyze data for informed decisions.

Software 98

Software Effective Nonprofit Collaboration 98

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics. Thank your donors.

Software 52

Software Tools Management Registration 52

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Can you survey nonrenewing donors to see why they didn’t renew?

Fundraising 328

Fundraising Mail Law Donation 328

AccelEvents

JULY 20, 2020

A virtual event allows for a more diverse audience and it will be important to bring them together in an interactive way. Feedback or surveying feature. Options for monetizing usually include advertisement spots or hotspots which link to their own advertisement space where sponsors can interact with the audience.

Virtual 52

Virtual Platform Question Broadcast 52

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Decreased ROI on ad spending. An overdue correction.

Impact 46

Impact Organization Track Analytics 46

Care2

JULY 11, 2011

Did you know that people are spending less time on websites then they did a year ago, according to a Google Analytics benchmark report released in early July. Getting your target audiences to stay on your website is no easy feat. Survey Your Audience. When doing user surveys try to keep them to 10 questions.

Design 76

Design Web Tips Survey 76

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions. Source: grist.org.

Measure 98

Measure Policy Social Media Green 98

ASU Lodestar Center

MAY 24, 2016

That being said, when organizations really understand who their targeted audience is, gamification can become the most effective strategy they use in the digital world we live in. Analytical evidence helps marketing departments understand how to place a product in front of the user and can increase the chance of purchases.

Game 56

Game Change Arizona Badge 56

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 334

Google Grant Guide Nonprofit 334

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

We have realized that without a large budget and stringent privacy restrictions regarding Google analytics, it will take us more time to accomplish the final steps. Who is our audience and who do we want them to be?” It requires clearly defined time frames, audiences, and outcomes. Change in behavior of target audiences.

Measure 97

Measure Social Media Media Social 97

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Build Tips 64

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. That is they make decisions based on meaningful data, rather than solely by gut.

Culture 117

Culture Data Measure Social Media 117

Connection Cafe

JULY 9, 2013

What is the one key message you would like your target audience to take away from the site? What metrics will demonstrate a successful project? Target Audiences and what we know about them. Success metrics for the Project. Stay tuned for my next post to learn about using Analytics data as a form of User Research.

Design 34

Design Process Web Summary 34

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Bloomerang

OCTOBER 31, 2023

Reporting and analytics : To measure the impact of your activities and make data-driven decisions. The platform makes it easy for you to group and “ segment ” your audiences with pinpoint accuracy for targeted communication, re-engagement, and stewardship efforts with user-friendly, filter-based reporting.

Classes 102

Classes System Management Donor 102

Bloomerang

JANUARY 29, 2024

Reporting and analytics: To measure the impact of your activities and make data-driven decisions. The platform makes it easy to group and “ segment ” your audiences with pinpoint accuracy for targeted communication, re-engagement, and stewardship efforts with user-friendly, filter-based reporting.

Platform 71

Platform Giving Guide Classes 71

Saleforce Nonprofit

MARCH 3, 2022

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences. Measure metrics that matter.

Action 105

Action Change Metrics Measure 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech.   She break out the components of relationships: Trust, Commitment, Satisfaction, control mutuality, exchange/control She then showed how you might construct a survey to measure these aspects.

Social Media 50

Social Media Relationship Media Georgia 50

Connection Cafe

JULY 26, 2011

Commissioned by Convio, Edge Research conducted an online survey for nine weeks gathering responses from 123 nonprofit practitioners and conducted 15 in-depth interviews, resulting in the Integrated Multi-Channel Marketing Study. Where are the nonprofit organizations today and what are are their key success factors moving forward?

Integration 32

Integration Marketing Org Channel 32