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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. Step 1: Conduct a marketing analysis.

Marketing 246
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Love At First Sight: Getting To The Heart Of Fundraising With Effective Reporting

Bloomerang

Fundraisers often have a love/hate relationship with fundraising CRM reports. Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Let’s find out how to achieve that level of reporting Zen consistently.

Report 60
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Mastering Next Year’s Budget With Revenue Projections and Donor Attrition Analysis

Neon CRM

This is especially true when it comes to budget projections that will help inform the strategy of your organization in the coming year. Marketing Manager Online Fundraising Campaigns INVEST AND GROW Enhance online presence and engagement strategies to expand donor base and increase online contributions.

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Year-End Reporting: Data-Driven Ways to Tell Your Story

Forum One

Though annual reports can come at any time, a key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. What have you been tracking, and where do you stand on those goals? The goal with your analysis is to have actionable data.

Story 60
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. Track your own data. This is part five in a six-part series.

Analytics 122
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The Role of Data Warehouses in Nonprofit Technology Strategies

Cloud 4 Good

After you’ve become deeply familiar with your data and dedicated the time, strategy, and planning that goes into a successful CRM implementation, you might be surprised to learn that ALL of your data doesn’t belong in Salesforce. A data warehouse is a structured database that supports reporting, segmenting, and analytics needs.

Roles 112
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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy.

Fund 52