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3 Tech Hints for Stronger Peer-to-Peer Campaigns

Achieve

Peer-to-peer campaigns are an effective way for nonprofits to leverage their supporters’ connections to reach new donors. Your supporters may have connections your nonprofit doesn’t, and a well run peer-to-peer campaign can put your nonprofit into contact with new audiences your team likely couldn’t reach without your supporters’ help. .

Hints 59
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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Deep understanding of your audience.

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Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

Metrics 114
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4 Trends To Expect For Spring 2021 Fundraising Campaigns

Top Nonprofits

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels. Appealing to younger donors. Predicting outcomes.

Trend 98
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Nonprofit Social Media Mavens Are Curators of Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Momsrising calls these key result areas and uses them for every campaign they do.

Metrics 101
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: . What do you do once you know what numbers you want to track and what areas of improvement you want to focus on? You identify key metrics by which you’ll determine if your programs are successful.

Analytics 126
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Demystifying the Major Nonprofit Accounting Methods

Pamela Grow

Of the data your nonprofit collects , financial information is one of the most useful types—and one of the most complex to track. To keep your financial data organized, you can use either of two primary tracking methods: cash accounting and accrual accounting. Essentially, it tracks cash flow in and out of your nonprofit.

Method 59