Top Nonprofits

MARCH 12, 2021

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels. Appealing to younger donors. Predicting outcomes.

Trend 98

Trend Campaign Fundraising Mobile 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Momsrising calls these key result areas and uses them for every campaign they do.

Metrics 101

Metrics Social Media Media Social 101

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. The focus for campaigns is encouraging donations to Fundraisers during timeframes when it’s most important for your organization. Campaign Tactics.

Facebook 221

Facebook Raise Fundraising Audience 221

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2012

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

Metrics 114

Metrics Fund Build Social 114

Amy Sample Ward

MAY 18, 2011

. —– Whether it’s political or personal, global or local, funded or a grassroots effort, organizations and communities are campaigning for change in many ways, all of the time. Start with Metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign.

Campaign 114

Campaign Design Impact Metrics 114

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. having your marketing team launch a new campaign and explore a different communication channel). After you implement new strategies, regularly check your monthly giving program’s success metrics.

Analytics 52

Analytics Data Giving Metrics 52

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. For example, the only real way to measure sentiment and how people are feeling about your campaigns, your content, your work, and your impact is to analyze the conversations yourself. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

NTEN

APRIL 16, 2009

Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. Offensive Email Metrics.

Metrics 53

Metrics email Campaign Rate 53

Care2

MAY 18, 2011

Whether it's political or personal, global or local, funded or a grassroots effort, organizations and communities are campaigning for change in many ways, all of the time. Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics.

Campaign 73

Campaign Design Impact Metrics 73

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But if you have the raw numbers, it's easy to combine them to calculate an overall metric.

Metrics 55

Metrics Benchmark Rate Newsletter 55

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can compare this year’s year-end giving campaign to last year’s. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low.

Analytics 52

Analytics Org Adwords Metrics 52

Candid

JUNE 28, 2022

You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . If donors gave to a specific campaign, follow up at the end of the campaign to reveal the fundraising total and outline the impact these funds will have on your mission. .

Donor 111

Donor Retention Rate Database 111

Bloomerang

AUGUST 16, 2021

Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. Metrics for a mid-level donor program might include: Number of donors talked to personally. You can find a bunch of fundraising metrics to track here.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Connection Cafe

OCTOBER 28, 2014

Great news here but nothing particularly revelatory as most of us would have predicted strong growth for online fundraising in general and continued success of sustained giving campaigns. But the question those metrics beg is how the increase in volume is impacting email performance. The total number of email recipients was up 72%.

Benchmark 55

Benchmark Metrics Report Online 55

Pamela Grow

MAY 2, 2024

Double the Donation’s guide to nonprofit capacity building emphasizes the importance of a comprehensive, up-to-date strategic plan with clearly defined goals and metrics in guiding your organization’s expansion. Plan for a long-term project, such as a capital campaign. —future growth.

Method 59

Method Pledge Nonprofit Track 59

The Science Behind Engaging your Supporters

MAY 15, 2019

Most individual email metrics have continued to decline. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email advocacy response rates are down 15%. Nonprofits are crafting creative digital fundraising campaigns to recruit and upgrade monthly sustainers.

Benchmark 81

Benchmark Digital Report Learning 81

NTEN

MARCH 27, 2013

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! So: What’s going on with nonprofit email, fundraising, and social media?

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

NetWits

JANUARY 11, 2012

It seems that QR codes have gone mainstream, or at least hit that tipping point where it’s pretty safe to include them in campaigns. With so many creative ways to use QR codes, it’s time for your nonprofit to consider incorporating them into your next campaign. Tons of People Can Get a QR Code Reader.

South Carolina 253

South Carolina Blackberry Portland Mobile 253

EveryAction

APRIL 6, 2017

This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?".

Marketing 104

Marketing Question Nonprofit Social Media 104

M+R

JUNE 5, 2023

It grew from there: more campaigns hired him, and his lists grew. The postcard and the stamp from direct mail campaigns are replaced with a TikTok video and an ads budget. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win.

Conservancy 80

Conservancy Influence Mail Headline 80

NTEN

JANUARY 25, 2022

The membership committee was restarted in 2021 to discuss topics ranging from our website redesign to NTC member options to ways to activate the community around our beliefs and advocacy campaigns. 2022 focus. 2021 review highlights.

Community 88

Community NTC Sponsor NTEN 88

Care2

MARCH 23, 2022

The Digital Strategy Summit (March 28-April 1) is five days of online content bringing you and your team the latest trends in digital strategies for nonprofits, charitable campaigns, and advocacy movements. The pivot to technology-boosted campaigns has been both incremental and lightning fast.

Digital 41

Digital Strategy Learning Online 41

CauseVox

SEPTEMBER 13, 2021

Spinal CSF Leak Foundation was among those numbers when they ran their first peer-to-peer fundraising campaign on CauseVox. In 2021, they used CauseVox to create their Duradash peer-to-peer campaign and came away with over $30,000 through their virtual activity challenge ! The Flexibility.

Activities 83

Activities Active Activism Raise 83

Nonprofit Tech for Good

APRIL 10, 2022

MoveTheWorldUK captures all three complete with emojis and a campaign hashtag: Next, to add credibility to your Twitter Profile, upgrade your account to a Professional Profile and categorize your profile as a “Non-Governmental & Nonprofit Organization.” Don’t be a photo tag spammer either!

Twitter 350

Twitter Practice Social Media Nonprofit 350

Neon CRM

OCTOBER 19, 2023

Advocacy and Representation Membership-based nonprofits often advocate for their members’ interests—and associations are usually formed for expressly that purpose! When it comes to advocacy, the two keys are making sure that your members can offer their input and communicating the impact of your advocacy back to them.

Benefit 52

Benefit Associations Nonprofit Grant 52

Everyaction

MAY 24, 2018

Even though online revenue grew last year and the year before, every individual email metric declined. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Nonprofits are crafting creative digital fundraising campaigns to recruit and upgrade monthly sustainers.

Benchmark 62

Benchmark Digital Trend Report 62

DNL OmniMedia

DECEMBER 15, 2020

It has also allowed nonprofits to communicate more with different types of campaigns that tell a different story based on the conversion you want. With that in mind, we’re going to explore nonprofit email marketing, the types of campaigns available to you, and the best practices to truly excel. Event Campaigns. Welcome Series.

email 52

email Guide Marketing Online 52

Pamela Grow

JUNE 14, 2023

For example, if you direct a marching band and plan to launch a campaign, it makes more sense to choose an idea like a practice-a-thon rather than a baseball hit-a-thon. For example, you might gather pledges during the first round of an end-of-year mobile campaign and allow donors to give the money later on. Donors can give more.

Pledge 52

Pledge Difference Donation Retention 52

DNL OmniMedia

DECEMBER 13, 2021

Fundraising campaign management. This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself. Marketing campaign management. Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g.,

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics. 2011 Putting Principles in Action: Valid Metrics Matrix. Click for Larger Image.

Measure 115

Measure Social Media Media Metrics 115

Nonprofit Tech for Good

DECEMBER 28, 2010

We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Who maintains your social media campaigns? Everything we do online (our website, email program, advertising, social) is tied to our goals of advocacy and fundraising, or some other kind of lead generation.

United States 236

United States Social Media Interview Examples 236

DipJar

FEBRUARY 2, 2023

There could be issues with the appeal itself keeping your organization from reaching key donors—maybe you’re sending your direct mail campaigns to donors who prefer email campaigns. This metric indicates how much money the donor is capable of giving. Target the right communication channels.

Fundraising 52

Fundraising Channel Files Data 52

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Saleforce Nonprofit

AUGUST 3, 2021

Continuous Campaigns. Because the needs were greater than usual and setting up a campaign in Philanthropy Cloud takes less than a day, companies that historically ran only one campaign a year ran several in 2020. One customer ran eight campaigns in 2020. Scaled Efforts. Increased Focus on Mental Health.

Change 65

Change Giving Philanthropy Companies 65

Non Profit Quarterly

APRIL 20, 2023

In addition to dealing with the inequitable application of content-moderation policies, women, BIPOC, and LGBTQ+ users have faced organized right-wing campaigns to have them removed from the platforms. Large audience and engagement numbers are not the only metric of social media success.

Social Media 94

Social Media Media Strategy Social 94

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74