Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Once we’ve hooked them, we engage with our community until they own the idea and run with it.

Measure 97

Measure Policy Social Media Green 97

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. Based on current trends, most nonprofit leaders of mid- to large-sized organizations are coming around to the idea of utilizing technology in their development cycle. Sentiment analysis.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

NetWits

APRIL 2, 2013

The annual report informs how organizations measure impact relative to their peers. The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement. The San Diego Zoo’s recent email performance analysis supports this position.

Rate 139

Rate San Diego Open Benchmark 139

sgEngage

MARCH 7, 2024

These proactive measures will not only keep your SOA in line with the latest accounting standards but also ensure your organization’s financial health is accurately represented, fostering trust among stakeholders and supporting the sustainability of your mission. Engage with accounting professionals who specialize in nonprofit finance.

Activities 83

Activities Active Activism Comparison 83

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The syllabus includes: An overview of today’s digital measurement landscape.

Analytics 106

Analytics Google Digital Free 106

Allegiance Group

APRIL 15, 2024

Analyzing your nonprofit’s data and industry trends can uncover insights about: Existing donors. Conduct research about your organization’s specific market, working to identify marketwide consumer and technology trends. Conducting a marketing opportunity analysis. Track trends. The market landscape.

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

” In Steve Rubel’s Ad Age post, ” The Revolution Won’t Be Televised; It Will Be Instagrammed ” points out some underlying trends that might make some of the hype less hype: Smartphone use has become pervasive, siting recent research reports from Pew Internet for America Life research. What have you discovered?

Marketing 109

Marketing Hype Photography Measure 109

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

The specific technologies highlighted in the reports are place along a continuum of near-term, mid-term, and far-term field adoption: One year or less to adoption: Cloud Computing (K-12), Mobile Learning (K-12), MOOC (Higher Ed), Tablet Computing (Higher Ed). This report is not just your father’s PDF file!

Analytics 97

Analytics Teach Training Train 97

DNL OmniMedia

APRIL 1, 2024

Instead of manually consolidating data from across sources, you can instead have it all stored and standardized in one place to streamline analysis and interpretation. Effective impact measurement and reporting: Nonprofits rely on data warehouses to track and measure their impact over time.

Data 52

Data Guide Proposal Nonprofit 52

Forum One

SEPTEMBER 7, 2021

From improvements in user experience to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. Plan for a way to manage change in order to effectively measure progress and stay on track. There are many things to consider when planning a website redesign.

Websites 58

Websites Strategy Change Management Digital 58

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, in some places of the world there is lower adoption rates of social — for example in very rural areas of the developing world – where this data would not be useful for informing a funding strategy. A community foundation that was doing a landscape analysis of issues in its community to guide funding strategy development.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

” Livestrong is one of the nonprofit early adopters that has published their brand page using the new format. If you aren’t measuring how your content is engaging and resonating with your fans as part of your content strategy decision-making, hop to it. Here’s some tips and ideas to get you started.

Change 117

Change Tips Help Facebook 117

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Akhtar Badshah, Senior Director of Global Community Affairs for Microsoft kicked off the day with an interactive presentation about the trends in technology. What people in the room were most hungry for were tips and steps on listening and measurement. Social Network Analysis Tools for Social Media.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2010

It's the dance floor and the balcony - both strategy and tactics but deployed in a lab with focused experiments, measurement, reflection and learning from peers. This can be designed then into lists, favorite, trends, news and more. Topical organization, along with trends, help users sort and filter what’s relevant to them.

Social Media 95

Social Media Remix Research Audience 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2009

Several months ago, my colleague Rachel Happe from the Community Roundtable invited me to facilitate a discussion with members about the issues that swirl around organizational adoption of social media. We look at the wrong measures or unrealistic outcomes. I think this is the key to adoption and social media success.

Social Media 99

Social Media Culture Create Media 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Learn to use the tools that help you measure success. If you've set specific goals and metrics to measure those goals over time, if after 3-6 months you have no tangible or intangible results, don't be afraid to move on or change something. Are you impulse adopting tools?

Awareness 100

Awareness Tips Social Media RSS 100

Tech Soup

OCTOBER 28, 2013

As adoption of mobile devices increases for both work and pleasure, IT will no longer be dominated by PCs. Thus, it continues the decades-long trend that IT spending has an increasing share of the global economy. How robust is the used computer market and is it trending down or up? Refurbishment and the Environment.

Gartner 50

Gartner Marketing Laptop Trend 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Learn to use the tools that help you measure success. Do a regular task analysis of your social media work flow looking for redundant actions or where you've simply lapsed into automatic pilot or bad habits. Great work.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

. #1: New + Tech = Resistance New + Tech + Education = Adoption Think about what the technology adoption curve. You have early adopters, a big scary chasm, and then more mainstreamed adoption of the tools. Concerns about adopting social media will no doubt arise. This pattern is the same no matter the tools.

Marketing 70

Marketing Blackboard Social Social Media 70

Candid

AUGUST 30, 2021

How do nonprofits measure success? Organizations have shared more than 43,000 metrics, which demonstrate how nonprofits measure the difference they make in the world. . Number of animal adoptions . Metrics are trending in the right direction. Analysis of Seal holder data was conducted by Carol Brouwer. .

Metrics 78

Metrics Student Demonstration Adopt 78

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. Asking NTEN to show leadership by publishing web stats is to suggest that NTEN would think that publishing web stats is a useful measure of nonprofit accountability. What are the trends on all of the above?

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Web Analytics, Statistics, and Social Networking Analysis The Net2ThinkTank: What is The Return On Investment Of The Social Web For Nonprofits? This is a really interesting analysis of Social Networking/Online Community behaviors or personalities based roughly on Myers-Briggs. Tag your post with "net2thinktank."

Nptech 50

Nptech Tag Facebook Wiki 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

" I think web stats are useful when we are using them measure our outcomes. Trends in the Living Networks blog gives an analysis of the structure of influence and social opinion which offers some insights into leveraging a network effect. Adopt a classroom project from DonorsChoose and lead a blog fundraising campaign.

Open Source 50

Open Source Nptech Summary Tag 50

Neon CRM

SEPTEMBER 5, 2023

Assess your needs: Conduct a thorough analysis of your current donor database’s shortcomings, challenges, and the goals you aim to achieve with the new system. Prioritize training and adoption: Train your staff on the features, functionalities, and best practices of the new system. When should all data be ready for migration?

Data 52

Data Donor Map Test 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts. The Social Media Strategy Map and Worksheet 1.

Social Media 106

Social Media Map Strategy Media 106

Beneblog: Technology Meets Society

OCTOBER 21, 2008

We've been developing Miradi for three years together with the Conservation Measures Partnership (which includes groups like The Nature Conservancy and the World Wildlife Fund), and began beta testing the software in 2007. This response is a measure of how eager the environmental field is for a tool that helps better manage projects.

Darfur 100

Darfur Sri Lanka Liberia Colombia 100

Amy Sample Ward

FEBRUARY 24, 2011

One strategy that emerged as a popular trend during the digital period was the “ask for forgiveness, not permission” approach. We continued to use the tools that emerged in the digital period, and continued adopting new tools; the difference was that we left the land-grabbing to early adopters. Digital Strategies.

Slides 213

Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2018

The report also looks at the challenges for nonprofits, which are common in the nonprofit sector when adopting new technologies. One obvious application of language analysis is as a tool for human-resources departments. Designing a bot can be a lot of fun and we can forget that we need to have a measurable objective.

Learning 101

Learning Philanthropy Nonprofit Charity 101

Bloomerang

SEPTEMBER 12, 2022

This means that instead of adopting a for-profit system and “making do” with the non-specific features, CharityEngine is designed with your organization’s unique structure in mind. You can also use the dashboards on GiveButter’s platform to track donation trends and patterns. You receive a list of prospect insights for analysis.

Software 80

Software Fundraising Nonprofit Platform 80

Connection Cafe

DECEMBER 5, 2017

We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. Data—the capture, analysis, and use—can be overwhelming. For me, I needed data to help focus on four things: Data to measure and monitor the performance of the individual giving fundraising program.

Analytics 33

Analytics Data Analysis Metrics 33

Connection Cafe

JANUARY 5, 2016

This year, we’ve done another deep analysis of 2015 mobile giving across 249K online gifts and 1,193 small and medium-sized organizations. There are three big trends likely playing into the dramatic increase. We measured 1,193 small and medium-sized nonprofits all using Blackbaud Online Express. tweet this infographic ].

Mobile 20

Mobile Donation Giving Laptop 20

Beth's Blog: How Nonprofits Can Use Social Media

JULY 29, 2010

Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause marketing, and social entrepreneurship. And we’ll continue this trend for social networking, social action, and commerce. The global citizenry has become a global network. We’re doing the same for energy.

Change 108

Change Disaster Green Los Angeles 108