The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

Test 84

Test Digital Headline Language 84

The Fundraising Authority

MAY 8, 2021

Do you have a strong logo and some images on every page? Format Format - Google offers three formats - text ads, video ads, and images (called 'badges'). So if someone searches “local housing organizations accepting donations,” then your ad will get activated. Do you have Google Analytics Installed? Visit your site.

Grant 152

Grant Google Search Application 152

NetWits

NOVEMBER 5, 2010

Sure, you could highlight all three programs, but with competing imagery, a mutli-topic appeal and non-specific headline, you’re basically taking a gamble that the email will even be read, much less personally relevant and meaningful to the constituent receiving it.

Relationship 108

Relationship Personal Build Time 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. The art of writing good teaser headlines is critical to getting more interaction. Then, I found the wonderful cover image with the dog and the ocean!

Facebook 112

Facebook Change Profile Impact 112

Nonprofits Source

NOVEMBER 3, 2017

Image Alt Tag. As it turns out, relevant images get 94% more views than content without images. This is because people process images 60,000 faster than they do words, making it easier to understand and retain information. Add your keyword to an image alt tag. Instead, they rely on image alt tags to index them.

Beginner 91

Beginner Digital Marketing Guide 91

Connection Cafe

DECEMBER 1, 2017

When visitors reach your landing page there are certain things they must see in order to be prompted to give you their email address: The headline on your landing page should match the ad or post it’s linked to, otherwise people will be confused as to why they’ve reached that page in the first place. Keep them short. Give me access.

email 29

email Build Guide Social Media 29

NonProfit Hub

JANUARY 9, 2015

Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). To get you in order for the year, it’s important to have a plan in place so that we—as an organization—are doing a marketing or fundraising activity every month.

Trend 28

Trend Benefit NPO Nonprofit 28

Care2

JANUARY 14, 2009

Headlines should be short. by age, interest, activism level). Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. Ask them what they like and dislike about your current e-newsletter. Many e-newsletters are too long and not well organized.

Newsletter 51

Newsletter Tips gMail Headline 51

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Once a supporter donates, you can reply directly on the activity wall with a public, personalized message.

National 71

National Raise Headline Campaign 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2006

But wanted to capture some quick thoughts related to a couple of recent awareness raising activities taking place in Second Life or recently launched. Rik wrote a great post this called Global Poverty Death Counter: good cause, @!#(*@() implementation (Rik used another word in the headline, but I don't any trackback spam).

Second Life 50

Second Life Awareness Life Issue 50

Care2

MARCH 4, 2009

5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Try to attach at least one compelling image to each page. Also try and use headlines, par"you" or "your" where possible.

Social Media 38

Social Media Content Practice Web 38

NTEN

JULY 28, 2010

I should point out that proact isn’t actually a word, but in my opinion if you must act to be active, then you must proact to be proactive.) . Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more. People look for the 5 Ws on a home page : Who (are you)?

Method 52

Method Audience Design Question 52

Nonprofits Source

JANUARY 23, 2023

Benefits of Google Ad Grants If your nonprofit has a website and is active online, you’re a great candidate for Google Ad Grants! ’ Return to Google for Nonprofits, click the checkbox verifying that you filled out the form, and click ‘Activate.’ 5) Test different headlines and descriptions with RSAs.

Grant 52

Grant Google Guide Nonprofit 52

Nimble AMS

DECEMBER 1, 2023

Create a compelling report and show off your organization’s influence by leveraging exciting headlines, bright graphics, and photos. Pictures can go a long way in keeping readers actively engaged with your report. Showing your members or stakeholders at work in the community will highlight your association’s value and impact.

Report 140

Report Headline Associations Picture 140

Nonprofit Tech for Good

MAY 18, 2020

Advocating by galvanizing grassroots activism, signing petitions, and contacting elected officials. Each active campaign in your account must have at least two active ad groups. Each active ad group must have at least two active ads. There must be at least two active site link extensions (more on this in a moment).

Google 332

Google Grant Guide Adopt 332

Care2

JANUARY 15, 2009

Headlines should be short. by age, interest, activism level). Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. You can get a feel for some relevant patterns by tracking (say) responses to appeals for simple online activism efforts.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

sgEngage

MARCH 22, 2023

Free Resource Fundraising During Economic Uncertainty Download Now Peer-to-Peer Fundraising Peer-to-peer fundraising is as much about donor activism as it is about raising money. Use striking images and give your page a compelling headline but keep all copy simple and short. Fundraising activities are regulated.

Fundraising 78

Fundraising Gift Nonprofit Raise 78

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Activities: As part of overviewing your issue areas, it’s also important to address how you’re working to solve these problems.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Media Cause

JANUARY 18, 2022

Similar to the visually appealing and highly adaptive Responsive Display Ads, Google Discovery Ads use a combination of headlines, descriptions, and branded imagery to render natively across Google properties. Multi-Image Carousel Ads allow an organization to showcase multiple products, programs, and services—each with its own unique link.

Google 52

Google Digital Marketing Images 52

Whole Whale

MARCH 28, 2023

The current iteration of the AI boom, which went mainstream in 2020 and exploded toward the end of 2022, will revolutionize the internet, digital communication, and offline activities in ways we may not even realize. DO stay current on developments, news , policy, and other components related to AI development.

FAQ 52

FAQ Language Model Nonprofit 52

Neon CRM

JUNE 6, 2023

You include images of Ruby as well as a video from the news clip when she was rescued. Ideally, the blog would be longer and include multiple images and pieces of media. Facebook is a standard for most nonprofits given how many active users it has—an estimated 2 billion every day ! It ends with two calls to action.

Content 52

Content Ideas Summary Metrics 52

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Notice how they’ve replaced the magazine offer with a statement about what they do and why they do it better—aimed at convincing me, an active Google searcher , that I’m in the right place. For example, look at the (anonymized) donation page below.

Donation 92

Donation Question Effective Test 92

Tech Soup

FEBRUARY 25, 2015

The country has been making global headlines in recent years, both for cross-border craziness as well as serious domestic concerns, including 2014 attempts by the Prime Minister to shut down Twitter prior to the election (in a country where nearly 20 percent of the population — equaling nearly 10 million users — has Twitter accounts).

Turkey 36

Turkey Global Syria Change 36

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Notice how they’ve replaced the magazine offer with a statement about what they do and why they do it better—aimed at convincing me, an active Google searcher , that I’m in the right place. For example, look at the (anonymized) donation page below.

Donation 41

Donation Question Effective Test 41

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Collective activities are not new to social media. The Audubon Society organized the first Christmas Bird Count to inventory all the birds in the Western Hemisphere in 1900. But now using social media enable the Society and ( anyone else ) to increase this activity with less effort and less cost.

Measure 96

Measure Fund Impact Minnesota 96

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? Best of all, this 7 step marketing process is easy to learn and will free your time to focus on more value-adding activities. Write A Headline That People Want To Click. Work smarter, not harder.

Process 98

Process Content Digital Marketing 98

Connection Cafe

APRIL 1, 2014

The “what” and “results” phases are called out in text, and the additional content is hidden behind images with attention grabbing “orange plus” links. The Twitter and Facebook widgets do a great job of showcasing recent activity with an invitation to connect right below it. Ocean Conservancy.

Google 54

Google Websites Nonprofit Design 54

Neon CRM

JULY 14, 2023

That’s an organization that has been active for almost 150 years, and in that time they have become one of the world’s foremost authorities on natural disaster response and blood donations. Visuals: Also include images that journalists can use in their pieces about your organization, like logos, key personnel photos, and event pictures.

Public 52

Public Build Strategy Press 52

Tech Soup

MARCH 17, 2014

Back in the day, my generation prided itself on our social consciousness and activism, but we weren’t nice at all. Daniel Ben-Horin: I have the permission of our CEO to look for the possibilities of growing the pie in social change activities — less in silos, and more in common platforms. Image: TechSoup Global.

Technology 47

Technology San Francisco Ukraine New York 47

Bloomerang

AUGUST 28, 2021

You want to use the best photo image that you have. I would like for you to use images of people looking directly at the camera. . Compelling images to use. I love this image from Hope Services. This is a compelling image, and it’s a very crystal clear call to action. . Is this a web overlay?

Video 76

Video Fundraising Guide Test 76

Whole Whale

NOVEMBER 12, 2023

It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. The campaign ended with a call for users to share their activism stories , bringing traffic back to the ACLU site. Season’s greetings to our friends and family!!! ” it reads at the top. You saved our health care.

Sound 52

Sound Review Organization Hints 52

Bloomerang

SEPTEMBER 6, 2021

So if you have donors that are willing to communicate with you on WhatsApp or that they want more like direct contact with you, they want to have more information of the activities that you’re doing, you can, for example, send a donor pictures of real-time work that you’re doing. You can communicate with donors.

Community 63

Community Video Broadcast Phone 63

DNL OmniMedia

OCTOBER 22, 2020

The Create Amazing fundraising thermometer blends in perfectly with their minimalist black and white site theme, as well: The website also conveys a sense of community and stewardship with its donor call-out section By adding filters to each image, Create Amazing stayed on brand, highlighting their attention to detail and strategic design approach.

Websites 52

Websites Organization Nonprofit Game 52

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

The Google Ad Grant has been active since 2003; in this time, it has awarded over 115,000 Ad Grants and $8 billion in free advertising to nonprofits in over 50 countries. Commercial activity. Commercial activity. Make clear how any limited commercial activity serves your mission, for example with an annual report.

Grant 40

Grant Google Guide Search 40