Pamela Grow

MARCH 10, 2021

to take action (sign a petition, engage on social media, volunteer). Consider testing an email welcome series. Call to Action. What’s your newsletter’s call to action (CTA)? Keep it uncluttered and simple and spend some time testing your e-news in every conceivable way it might be viewed. Your Audience.

Newsletter 88

Newsletter email Nonprofit Headline 88

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

The Modern Nonprofit

OCTOBER 17, 2023

Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for. Embrace a Sleek, Speedy Design Slow page loads are like elevators without music—awkward and patience-testing. Donation Page Tips for Skyrocketing Conversions 1.

Donation 105

Donation Giving Badge Headline 105

Candid

MAY 10, 2023

Seek to round out your campaign’s messaging by giving your audience a clear call to action to get involved or learn more. Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention. Explain the next steps.

Communication 98

Communication Campaign Channel Measure 98

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines. Be visual. “If

Social Media 101

Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2017

One communications director shared that she scans the headlines every morning and only goes deep into stories that are relevant to their communications strategy and limits her time. In the last few weeks, we have been pummeled with disturbing headlines about the current events. These are just a few ideas.

Mind 112

Mind News Professional Tips 112

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click.

Metrics 100

Metrics Social Media Measure Media 100

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. If you’re noticing high CPCs with certain keywords, do they have a strong CTR and/or are they leading to conversion actions?

Adwords 52

Adwords Campaign Search Headline 52

Pamela Grow

JUNE 28, 2023

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. Call to Action: What are you requesting of the reader? You’ll want to spend as much time on your subject line as you do on the content.

email 52

email Rate ROI Social Media 52

Eric Jacobsen Blog

JANUARY 31, 2021

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. Humanocracy expertly lays out a detailed blueprint for creating organizations that are inspiring and ingenious, and provides you research-based examples, practical guidance and, most important, action steps to take immediately.

People 52

People Create Organization Headline 52

Eric Jacobsen Blog

NOVEMBER 24, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. Humanocracy expertly lays out a detailed blueprint for creating organizations that are inspiring and ingenious, and provides you research-based examples, practical guidance and, most important, action steps to take immediately.

Headline 52

Headline Mentoring Authoring Problem 52

Eric Jacobsen Blog

AUGUST 4, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. Humanocracy expertly lays out a detailed blueprint for creating organizations that are inspiring and ingenious, and provides you research-based examples, practical guidance and, most important, action steps to take immediately.

People 52

People Create Organization Headline 52

Qgiv

JUNE 9, 2021

Before Covid-19 became headline news, the Greater Pittsburgh Community Food Bank had already identified optimal web performance as a critical organizational need. For the Greater Pittsburgh Community Food Bank, that collective curiosity took the form of testing. Along with testing comes asking the right questions. Lots of it.

Strategy 59

Strategy Fundraising Test Collaboration 59

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . Be Clear With Your Call to Action.

Donation 67

Donation Tips Rate Mobile 67

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” I would recommend testing out some of the feature sets to maximize the success of your fundraising ideas. Make Calls To Action Relevant, Visible And Accessible.

Ideas 111

Ideas Donation Online Strategy 111

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. We're now planning to expand this to the rest of our emails.

Rate 52

Rate Newsletter Adobe Headline 52

Allegiance Group

MAY 16, 2023

Landing pages are an excellent opportunity to employ A/B testing to optimize conversions. By creating multiple versions of the page with different layouts, headlines, calls-to-action, or visuals, you can track which elements perform best and adjust your approach accordingly.

Websites 52

Websites Alternative Nonprofit Conversation 52

Care2

AUGUST 22, 2013

What actions do you want people to take? Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. test different images, ad copy, and targeting.

Online 71

Online Tips Calendar Test 71

The Fundraising Authority

MAY 8, 2021

We recommend selecting a lower limit as you'll need to leave some budget for testing. You want the ads to be shown during the optimal time for awareness (typically before a call-to-action or after). How to Put Your Ads Grant Into Action Keep in mind that there is a learning curve with Google Ads. all networks).

Grant 152

Grant Google Search Application 152

Connection Cafe

NOVEMBER 17, 2017

Your use of these tools to recognize actions takers and donors, pinpoint locations and customize your content can boost your clickthrough rates. . Are my volunteers willing to complete this action? If you’re a classic right-brainer, this headline could send you into a cold sweat. There are two basic ways to run a test.

email 32

email Rate Test Spam 32

Connection Cafe

JUNE 19, 2018

The endless news cycle with one outrageous headline after another and organizations continuing having to engage in rapid response work in this political climate. Organizations need continue to engage their supporters with action-oriented communication to help cut through the clutter and ultimately, raise money to support their missions.

Fundraising 22

Fundraising Advocacy Headline Survey 22

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2007

Never use images for important content like headlines, links and any calls to action. Test your design in a preview pane, full screen and with images turned on and off before you send it. Send a test message to a free e-mail account to see what it looks like. Here are their 6 conventions: What should stay, change, or go?

Design 50

Design email gMail Headline 50

Nonprofit Tech for Good

JANUARY 10, 2022

Encouraging actions such as signing petitions or driving social media engagement. Small nonprofits are eligible for Google Grants and they can often reap the same advantages that a larger organization can reap such as additional donations, increasing their audience, and encouraging people to take action. Audiences should be defined.

Google 355

Google Grant Guide Nonprofit 355

Nonprofits Source

JULY 9, 2018

Actionable tips for getting the most of our your investment in mobile giving. Hopefully, the provider you are considering offers a free demo, allowing you to test out functionality and usability of the service – if so, we recommend that you take advantage of this to get a feel for the system.

Mobile 94

Mobile Puerto Rico Goal Fundraising 94

Pamela Grow

DECEMBER 14, 2023

On the other hand, the second example uses urgency, a timeline, and power words to inspire immediate action. It’s much more effective to bring readers into the story through the protagonist’s feelings and actions, rather than summarizing what happened using exposition. Conduct A/B testing. Include images of people.

Tips 59

Tips Storytelling Images Camera 59

Connection Cafe

JUNE 9, 2011

What I find transformative about Lady Gaga’s celebrity philanthropy is that while she definitely has favorite causes, a significant part of her message is encouraging people to volunteer and take action. Her call to action inspired over 30,000 hours of community service and a new wave of attention on homeless youth.

Celebrate 48

Celebrate Philanthropy Homeless Headline 48

Connection Cafe

DECEMBER 27, 2013

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. We then assign actions to each page/section of content. Usability Tests. Note: This is the seventh in a series of posts about the Nonprofit Web Design Process. Stay tuned! Other Posts in this Series. Introduction.

Design 36

Design Process Content Web 36

NTEN

JULY 28, 2010

Refer to the scientists : There have been many website eye movement tests that analyze what attracts a viewer’s eye and where the most valuable real estate on a page is. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more. Repeat it in the navigation.

Method 52

Method Audience Design Question 52

Museum 2.0

FEBRUARY 18, 2015

These articles tend to portray museums as Big Brother, aggressively tracking visitors'' actions and interests across their visit. Even as the reporters acknowledge that museums are trying to better understand and serve their visitors, there''s a hint of menace in headlines like " The Art is Watching You. " We''re trying to personalize.

Museum 20

Museum Experiment People Data 20

Nonprofits Source

JANUARY 23, 2023

Strategically place calls to action. Calls to action (CTAs) tell users exactly how to support your cause after being inspired by content. Test out different ad extensions to determine what drives results for your ads. Make sure the actions you’re driving people to take are meaningful to your work.

Grant 52

Grant Google Guide Nonprofit 52

sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Include one clear and compelling CTA that prompts users to take action. Use action-oriented words to encourage clicks, such as “Donate Now” or “Volunteer Today.” Luckily, Google offers a feature that will cycle through headlines and descriptions. A single CTA.

Grant 68

Grant Google Guide Management 68

NonProfit Hub

AUGUST 12, 2021

Action Item #1. Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Action Item #2. Action Item #3. Action Item #4. If you can get alignment from your team, I’d also recommend A/B testing different versions of donation page copy.

Donation 92

Donation Question Effective Test 92

Get Fully Funded

AUGUST 1, 2022

Decide on your Call-To-Action before you start writing A Call-To-Action (or CTA) is anything you ask your reader to do. ” Both are a good way to get people to take an action with them feeling over-Asked. I guarantee you they won’t take any action if that’s how they feel. Asking people to volunteer is a CTA.

Newsletter 124

Newsletter email Create Template 124

NonProfit Hub

AUGUST 12, 2021

Action Item #1. Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Action Item #2. Action Item #3. Action Item #4. If you can get alignment from your team, I’d also recommend A/B testing different versions of donation page copy.

Donation 41

Donation Question Effective Test 41

Bloomerang

AUGUST 28, 2021

We’re getting in the action a bit early. I’ve tested it. Test, test, test. Test everything in your email. Test every link in your donation form. Test every link on your path to your donation form on your website. Test your subject lines. Do some split A/B testing.

Video 77

Video Fundraising Guide Test 77

Care2

FEBRUARY 4, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) We’ve also found that the ads are a great way to test new messaging. yes, we do run ads using our organization’s name, and its common misspellings, as keywords. They might even make a donation or two.

Grant 31

Grant Google Case Study Search 31