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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

4 Straightforward SEO Strategies for Nonprofits 1) Image optimization Images tell your nonprofit’s story and evoke emotion. When a search engine crawls your site, it sees words and code—not the image. You can tell Google or whomever what the image is about, which in turn will help your content get found.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . By having a broad audience, you give Facebook scope to run these tests. 4) Use broader targeting than you think.

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Is climate change action the new face of natural disaster relief?

Candid

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. The growing alarm to take action is often muted by the enormity of the challenge and the lack of specificity over just what to do. July was the hottest month in the hottest year in recorded history.

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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. What Are Brand Guidelines?

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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

You want to inspire them to take action and feel a certain way after they make their donation. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

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