Attracting and Retaining Millennial and Gen-Z Donors
Greater Giving
MARCH 21, 2023
Engaging the next generation of donors, including Millenial and Gen-Z Donors, requires understanding their values and preferences. Who Are Millenials? Anyone born between 1981 and 1996 Millenial and Gen-Z Donors Focus on Impact Younger donors are often more interested in the impact of their donation than the size of their gift.
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