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Attracting and Retaining Millennial and Gen-Z Donors

Greater Giving

Engaging the next generation of donors, including Millenial and Gen-Z Donors, requires understanding their values and preferences. Who Are Millenials? Anyone born between 1981 and 1996 Millenial and Gen-Z Donors Focus on Impact Younger donors are often more interested in the impact of their donation than the size of their gift.

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The Gift of Reading, a Circle of Life

Beneblog: Technology Meets Society

That’s why a group of Benetech supporters recently came together to give the gift of reading in honor of our long-time board member Jim Kleckner. First we identified the titles we wanted to add—all requested by Bookshare non-student members, including some of the best science books of 2013 as reported by NPR’s Science Friday show.

Life 147
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Is Privacy for Everyone (Including Donors) Dead?

Bloomerang

As a fundraiser, I understand all of these matters impact nonprofits, and the trend is leaning—hard—toward privacy and donor data protection. . To understand where we are, including fundraisers and nonprofits, with donor data protection, we have to take a look at what happened in souring the public on the idea that privacy was dead.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

In 2013 online giving grew 13.5% In addition, charitable giving is at an all-time high in the United States and nonprofits would be wise to invest in upgrades to their online donation service to ensure that they are meeting the needs of today’s online donors. conservation.org. The size necessary for Twitter is 500 x 250 pixels.

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5 Ways to Use Social Media to Raise More Money at Year-end

Nonprofit Tech for Good

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. That number includes thousands of people who had never donated via social media before becoming donors! Two-thirds of donors who make gifts do no research before giving.

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10 Tips For #GivingTuesday Donation Form Optimization

TechImpact

in 2013, and online donations grew by an astonishing 14%. Charitable giving on #GivingTuesday, in 2013 increased 338% , which also heavily contributed to the rapid increase in online giving. Charitable giving on #GivingTuesday, in 2013 increased 338% , which also heavily contributed to the rapid increase in online giving.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Other studies show that use of positive empathy—like a happy face—encourages donors because they either see the result of their generosity, or they want to experience the joyful mood portrayed in such an image. One important study shows that a positive image of a child leads to a higher average gift donation than a negative one.

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