5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors.

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Raising Awareness of Matching Gifts

Connection Cafe

One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Below are 10 simple steps you can take to raise donor awareness. Nonprofits need to educate donors on the benefits of matching gifts.

Engaging Event Donors to Consider Planned Gifts

Connection Cafe

Direct mail and direct response, annual fund, special campaigns, major donors and event donors and participants form the back-bone of your planned gift prospect pool. Explore simple ways to engage your event donor in the planned gift conversation.

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Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy. Committed monthly donors , also known as “sustainers”, are on the rise as well. Benchmarking Major Gifts.

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Securing Your Patients’ Next Gifts with Donor Welcome Kits

Connection Cafe

Where it gets difficult is securing the second and successive gifts. . R ecency e ffects : As time goes on, memory of care at the hospital fades, reducing the stimulus that contributed to the first gift and would contribute to a possible second gift; .

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5 Facts About Online Average Gift Size

Connection Cafe

I used to believe that online average gift size was a vanity metric. Over time I’ve learned to love the online average gift size metric. billion in online gifts in 2016 from more than 4,000 nonprofit organizations in the United States. I have a confession to make.

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5 Research-Backed Lessons on Major Gifts Fundraising

Connection Cafe

The study provides useful and interesting insights on general philanthropic trends across the United States and confirms common wisdom about the anecdotal characteristics of our industry’s best donors. Does that mean that you don’t have any major gift prospects ?

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When Worlds Collide: Major Gifts and Direct Marketing Team Up to Maximize Mid-Level Donors

Connection Cafe

Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. Mid-level giving programs exist at the intersection between major gifts and direct marketing. Major gifts fundraising is a game of quantum leaps.

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7 Essential Matching Gift Steps to Take in the New Year

Connection Cafe

It can feel like you’ve exhausted every fundraising avenue already, like your donors have given all they can give. What if you could significantly increase your donations with no extra money actually coming from your donors themselves? Include matching gifts on your donation form.

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Ensure Sustained Giving by Planned Gift Donors

Connection Cafe

Did you know that more than 70% of people who have already made planned gifts also continue to make annual gifts to the organizations they’ve named in their estate plans?

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Nonprofit Fundraising Basics: Matching Gifts

EveryAction

New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. What are matching gifts?

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Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.

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Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

But how can you ensure that donors are primed to give during the holiday season? It’s simple—regularly communicate the impact that your donors have already created. It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

The Science Behind Engaging your Supporters

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. How can we cultivate new donors while continuing to steward the supporters that we already have? So, who are these donors?

Three New Ways to Delight Your Donors

Connection Cafe

Still, donors want to be delighted and feel connected to the organizations they support. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Marta Major Gifts 4. Luna Lapsed Donor.

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Accounting for Development Gifts

Connection Cafe

Fundraisers serve a vital function in securing contributions from donors and maintaining relationships with those donors that will lead to more (and bigger!) gifts in the future. The key is that we must be able to prove we’re following the donor’s wishes!

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Give a Little More…We’re Talking Average Online Gifts

Connection Cafe

One idea was to increase the average online gift. I shared that if they increased their average gift by $2 that would generate $3 million in new revenue. The next logical question was asked “how do you increase the online average gift?” Make it easy for these donors.

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Understanding the Rage-Donation: How to Engage Beyond the Episodic Gift

Connection Cafe

One dynamic area for acquiring new donors is from episodic giving. Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. Today, we are seeing activists-turned-donors responding to the 2016 U.S.

How to Make a Donor Profile in 5 Easy Steps

Connection Cafe

Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare. What is a Donor Profile ? How is a Donor Profile Used? A Donor Profile Example.

Year-End Planning for Legacy Gifts Starts NOW!

Connection Cafe

For the planned giving officer, it’s time to kick into high gear with marketing and gift-instruction reminders to your constituents. Send a personal letter to each of them that provides examples of how these special gifts move your mission forward.

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New Study Monitors Dramatically Transforming Donor Behavior

Connection Cafe

To that end, there has been a great focus on communication and stewardship of donors to further increase giving. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors.

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Major Gifts and a $260,000 Online Donation

NetWits

Guest post by Bill Connors , author of Fundraising with The Raiser’s Edge: A Non-Technical Guide. >> Join his free webinar on 4/17/12 @ 2pm ET - Making a major impact with your major gifts program. — Larger and larger gifts are being given online.

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.

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5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate. Donor Level Moves.

“Getting Real” with Donors: Creating a Culture of Philanthropy for Securing Unrestricted Gifts

Connection Cafe

A new building, a new program, a new artistic endeavor – all exciting opportunities to raise more donor dollars! These do not seem like sexy, glamorous opportunities for donors, but that does not mean they are not worthy. In fact, I would argue they are the ideal opportunity for a donor to prove his or her commitment to your organization’s mission and these sort of gifts should be celebrated and recognized to the utmost extent.

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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.

New Study Explores the Undeveloped Value of New Donors

Connection Cafe

The donor marketplace is changing in dramatic ways. The report indicated that the number of donor households making gifts between 2010 and 2015 dropped, the incidence of donor households adding new organizations to their portfolios declined, and overall donor retention did not improve.

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4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. million donors. Here are 4 facts your organization should know about online donors, according to the data: 1. donor in 2016 was 62 years old.

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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online. The median online gift of $1,000 or more was $1,200.

Prospecting for the Real Planned Gift Donor

Connection Cafe

Many organizations, particularly small to medium-sized ones, have the potential to raise as … Analytics Identifying Prospects identify market planned giving prospecting

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Being Authentic with Major Donors

Connection Cafe

With this bit of understanding about your donors, what does being authentic with them look like? Major Gifts npENGAGE digital magazineIt boils down to “Who can I trust?”

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Giving the Gift of Accessibility

Beneblog: Technology Meets Society

We came up with a book wishlist for donors who wanted to pitch in and buy specific books requested by Bookshare members. One donor made a special offer to our top volunteers, those who have provided at least 150 books to Bookshare: that they could request any one book and we'd (not they!)

6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% made another gift during 2017. Do You Know Your Donor Retention Rate? but what’s your organization’s donor retention rate?

Is Timing Everything? Donor Strategy for Planned Gift Marketing

Connection Cafe

Analytics Donor Strategy fundraising Goals planned giving prospect research TimingDo planned giving efforts have a beginning and an end? When is the best time of year to promote your planned giving program?

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The Major Gifts Advice You Majorly Need

NonProfit Hub

As nonprofiteers, we often focus on the seemingly “attainable” gifts that are less scary than the elephant…major gifts. With the proper expectations, cultivation and approach to making the ask, major gifts are also entirely attainable. Determine what a major gift means to you.

Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

The role of these projects with all your programs and initiatives is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize.

Better Data, Better Donors

Everyaction

Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. It’s a lot to keep track off and while it’s easy to get bogged down in the day to day details, major gifts is all about the long game. Moves Management helps you organize all this information from the stage of your ask, the point person on the prospect, to the projected gift, all with a focus on the donors.

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Diners, Drive Ins and Donors

Connection Cafe

For the past couple of years there has been this heightened focus on donor stewardship and retention , from blogs to webinars and everything in between; everyone is talking about it. Just like those dives in strip shopping centers, these potential donors are often overlooked.

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Using Nonprofit Data to Find Your Next Major Donor

Connection Cafe

Relationship building with donors is an art. But we also know that there is a science to donor segmentation and the use of analytics. Perhaps it’s what makes some donors more generous than others. What do first-time $1,000 donors have in common in our data?

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

From Year 1 to Year 2: The Importance of Retaining First Gifts

Connection Cafe

As many nonprofits know, securing donations from new donors requires large upfront costs and an extraordinary amount of effort, literally requiring a “reinvention of the wheel” for a constituent your institution may know little about. The Trial Gift.

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How Weinstein Hospice Uses Smart Segmentation to Identify Key Donors

Connection Cafe

When it comes to fundraising, having the right information about your donors is critical. How much time do you spend prospecting for donors? Do you know how many of those you reach out to have the potential to make a large gift?

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