Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Neon CRM

SEPTEMBER 1, 2023

of recurring gifts / total # of gifts (expressed as a %) Fundraising ROI This will tell you the total value of your fundraising efforts minus your expenses. Total cost / total # of acquired donors Recurring Gift Percentage Recurring gifts provide long-term benefits to an organization.

Guide 52

Guide Business Support Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

KDPaine's SobCon Roi Of Relationships In Social Media View more presentations from kdpaine. So, headed over to say hello and to hear about her masterclass "ROI of Relationships." She gives a seven step framework for measuring the ROI of relationships. Tags: metrics ROI twitter. She gives us some suggestions for tools.

Measure 67

Measure Relationship Metrics ROI 67

Qgiv

MARCH 28, 2022

It’s essential to budget accurately and keep in mind your expense ratios when you’re planning an event. With a little bit of strategy and wheeling-and-dealing, you may find that you can keep your expense ratio low. . From standard events to auctions and galas, nonprofits will hold a variety of events throughout the year to raise money.

Money 52

Money Sponsor Grant Nonprofit 52

Get Fully Funded

FEBRUARY 22, 2022

Most organizations either stay below that benchmark or work up to that size of an operation, allowing time to develop the right processes to accurately categorize expenses and maintain the right overhead expense ratio to get a three- or four-star rating. Did that annual appeal you send through the mail perform well?

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Connection Cafe

AUGUST 13, 2012

Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? How many should? Is 10K enough, too little, too many?

Facebook 51

Facebook Ratio Influence Social Media 51

Get Fully Funded

MARCH 6, 2023

A very common “go-to” funding idea for small nonprofits is fundraising events. Events are a great way to bring like-minded people together and have a good time in the name of your cause. Some fundraising events are huge, drawing attendees and sponsors like moths to a flame.

Money 130

Money Fundraising Fun Sponsor 130

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. ROI: You Can't Quantify Love or Can You? Social Media ROI Case Study Slam.

ROI 50

ROI Widget Metrics Cambodia 50

Amy Sample Ward

AUGUST 18, 2009

If you are using a forum, then measuring the number of replies to post (or, if your forum allows voting, then the positive feedback on posts) could be appropriate, as well as the ratio of people signed up vs posting vs replying, etc. WeAreMedia’s ROI Toolbox. If something isn’t working to the degree you had hoped, it’s okay!

Social Media 190

Social Media Strategy Media Social 190

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some days are more on one end than others, but overall that is our goal.

Social Media 68

Social Media Twitter Action Advocacy 68

Connection Cafe

FEBRUARY 24, 2014

Fundamentally, this means knowing where every dollar goes and understanding the ROI to the funder for each dollar you spend. That way you can provide a “units delivered per dollar given” ratio. You have to set yourself apart by demonstrating the value you add to the funds you’ve received.

Grant 36

Grant Fund Demonstration Ratio 36

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Understand donors and be donor-centric - What do visitors want to do when they come to your site?

Analytics 54

Analytics Google Social Media Websites 54

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Upload more photos.

Social Media 270

Social Media Social Chapter Media 270

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Upload more photos.

Social Media 261

Social Media Social Chapter Media 261

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Upload more photos.

Social Media 215

Social Media Social Chapter Media 215

CauseVox

MAY 31, 2022

A 50/50 raffle is one of the simplest fundraising ideas and with a proven ROI. Alternatively, while a 50/50 split is the most common configuration, you can also try out different ratios like a 60/40 or 80/20 split. Benefits Of 50/50 Raffles. Unlike a traditional raffle, there’s little to no upfront cost. The prize is the pool itself.

Work 52

Work Guide Kansas Ratio 52

Bloomerang

JUNE 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Fundraising ROI Fundraising ROI measures how much your fundraising campaign raised for every dollar spent on the fundraiser.

Ideas 98

Ideas Guide Online Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. What's the value of that?

Metrics 50

Metrics ROI Measure Content 50

Bloomerang

JULY 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Fundraising ROI Fundraising ROI measures how much your fundraising campaign raised for every dollar spent on the fundraiser.

Ideas 81

Ideas Online Fundraising Tips 81

CauseVox

JUNE 1, 2021

Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. Traditionally, companies offer a 1:1 match ratio but some employers do a 1:2 or even a 1:3 match on all donations, up to a maximum amount. Let’s say a donor’s $50 gift was matched at 1:1 ratio.

Websites 52

Websites Fundraising Site Create 52

Nonprofits Source

FEBRUARY 25, 2017

Prove return on investment (ROI) of your marketing activities. This leaves us with one option, proving ROI. 43% of nonprofit marketers say proving the ROI of their marketing activities is a top marketing challenge. The efficiency ratio , also known as the revenue to cost ratio. Just basic knowledge of arithmetic.

Content 40

Content Leadership Marketing Files 40

Get Fully Funded

FEBRUARY 23, 2022

Yes, it is also the most effective channel for fundraising (including a higher ROI than events). Ultimately, I recommend the “eBook” category as the best type of resource to create, because the ratio of response that you will get (conversions) is worth the low amount of effort needed required to create one.

Question 69

Question Effective Donor eBook 69

Connection Cafe

JULY 28, 2020

Since positive health outcomes are seen from a higher ratio of social health dollars verses traditional health spending, community impact aligns with philanthropist interest in an innovative, higher ROI (Bradley et al., Philanthropists look for a return on investment and want to see the impact of their gift.

Philanthropy 31

Philanthropy Impact Community Atlanta 31

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. What is your post to comment ratio?

Metrics 56

Metrics Social Media Media ROI 56

Qgiv

JULY 21, 2022

Remember, it’s not always about the ROI. However, if your digital program is maintaining a healthy ROI, the core theory applies: increased website traffic will lead to increased online revenue. Email has the highest ROI of any marketing channel. Multichannel Marketing Essentials to Know.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Last year, I had a ratio of 1.4 My blog is worth $314,448.78. How much is your blog worth?

Reflection 50

Reflection Measure Technorati Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I agree, but is a ratio the best number? Kaushik does not provide an ROI, but mentions the "happiness" factor related to blogging. And there is no price that you can put on a ROI of happiness. He does say that we need to look at ROI: You (and I) should track ROI. which is very hard to so.

Measure 50

Measure Social Media Tools Technorati 50

Connection Cafe

JUNE 20, 2017

Return on Investment or “ROI”: This term is used by some organizations in place of the term “cost per dollar raised” and illustrates a similar concept. In a more global setting however, ROI has non-monetary objectives such as public awareness of a product or new sales leads.

Conversation 20

Conversation Giving Gift Charity 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2008

My agency, Livingston Communications, is currently helping Network Solutions with reputation management across blogs, Twitter, and forums to significantly decrease the company's 58 percent negative commentary ratio (as of June 30) by more than 20 points. Challenges: Justifying the means through ROI. Integration with other name lists.

Blogger 50

Blogger Profile Change Social 50