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Celebrating 25 Years of Innovation and Impact: Reflecting on Our Journey

The MatrixFiles

When SQFI (the Safe Quality Food Institute) came to us to redesign and help them do business better on a global scale, we integrated AWS Translate into their CMS so that the new website is available in 9 languages, visitors can search in 9 languages AND the site is indexed by Google in 9 languages. looks like. There is no try. Be curious.

Celebrate 130
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What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

The MatrixFiles

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . Two very important factors to consider for search engine optimization (SEO) when crafting your content are natural language queries and featured snippets. What are featured snippets?

Language 246
professionals

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Get More Out of AI, Start Chatting

.orgSource

Create a personalized chatbot to interact with members, answer questions, and offer customized recommendations. Begin the Search Give the bot clear objectives. Find the Bot’s Voice Consider which topics people are more comfortable discussing with a machine and which are better suited to a human. This is Chat’s contribution.

Las Vegas 221
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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? To answer these questions and put experts’ advice to the test, I decided to ask my peers. What does it even mean for a brand to be authentic?

Advice 88
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The Art of Naming

Forum One

There are lots of questions to answer and stakeholders to be consulted and informed. Ideally, a new name is in sync with your brand promise, brand value, and brand voice. Basing your decisions about a name in the brand strategy and asking yourself questions such as, “is this name specific enough to reflect our brand?

Arts 88
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3 Strategies to create an effective nonprofit homepage

Candid

If you’re new to web design and development, creating a homepage that accurately reflects your nonprofit’s mission and values can feel difficult. Your homepage should seek to quickly answer the following questions for your visitors: What type of world are you trying to create and why does it matter?

Effective 112
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We’re 39 percent similar; how can we be exponentially better?

Candid

We reflected. We listened to the "rising voices of the people we serve" as a foundation staffer framed it recently. At times those voices were passionately personal, at others they were mandates delivered through data. questions) that are similar and shared by many funders. We adapted. Want to see more?