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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society.

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Are we building the Candid tools you need? 

Candid

As you may have heard, we’re building new Candid tools to help those working in the social sector to do good even more efficiently and effectively in a fast-changing world. In addition, our user experience team conducts extensive research—surveys, interviews, usability tests, and data analysis on specific areas where we know there is a need.

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The Promise & Peril of Creator Tools Like ChatGPT for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

In 2019, we did a deep dive on AI & Giving to look at the landscape of fundraising tools & platforms using AI and the implications. The article reinforces the message we’ve shared for years that these tools can benefit nonprofits in many ways, especially small nonprofits. And never should).

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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? How can you best put yourself in their shoes, gain insights from that process, and move forward to create an even better tool or experience? Usability testing: Defining the experience.

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Doing good with AI tools: Navigating ethical considerations for the social sector 

Candid

This is a time of accessible AI—anyone with an internet connection can use state-of-the-art tools to help with tasks like brainstorming ideas, generating art, and drafting documents. Ease of access means that with more people using these systems, the potential impact of unethical use grows.

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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Here are some specific tools that make it easy to do this: Hubspot. You can also use tools such as Zapier to send audience data from place to place. Test out the options. Use p op-ups only on desktop.

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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Anchoring bias makes people rely too heavily on the first bit of information they receive. Take a Test Drive You might think the combination of AI and data is a superpower reserved for corporate behemoths. These are examples of AI analytic tools that are available at multiple price points and levels of complexity.

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