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Crowdsourcing Your Nonprofit Website

NTEN

We can’t get out there and save snakes, leopards and bears, but we can help them with their web presence, e-newsletters, etc. A new website had been needed for some time and finally the money was available to get it together. We’d love for you to take a look at our website and tell us what you think! How’d it work for you?

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Creating Website Content: What Do Your Visitors Really Want?

NTEN

Your website is out there for all to see. So how can you create website content that all kinds of potential visitors will find interesting and engaging? To keep it simple, let’s group your website visitors into three categories: . What kind of content does your website need for each of these groups?

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Guest Post: Next Generation of Donors Meet the Next Generation of Nonprofit Leadership at NTEN

NTEN

That's one of the reasons you soak up all NTEN has to offer about technology and engagement. How many of you know that the message in tomorrow's direct mail piece is consistent with what the donor/prospect will find on your website? Is it all consistent? Yeah, more people to do fundraising solicitations! 1965-1980). 796/year to 4.2

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. International organizations once again stood out for their low newsletter click-through rates.

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Seven Steps for Live-Tweeting Success

NTEN

At my organization, we announce it (at a minimum) in our e-newsletter , on our blog , and on Twitter. We also dedicate a hash tag to the coverage so that our followers can easily follow what other live-tweeters are saying. Hash tags are also a must if you're going to track the impact of your efforts and conversations afterwards.

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Is Web Accessibility a Social Responsibility?

NTEN

Web accessibility” means creating websites that can be fully used by people with disabilities. Wikipedia provides a good formal definition : “Web accessibility refers to the practice of making websites usable by people of all abilities and disabilities. Why should a nonprofit care about having an accessible website?

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Just Being Ourselves: Storytelling with Social Media

NTEN

After all, our goal is getting people to come to our website to take some sort of action for us, preferably a donation. We didn't have to do anything radically different from what we were doing on our own website. In nearly all cases, we linked back to our website. For Mercy Corps, that meant storytelling.