Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. Monitor metrics such as engagement rates, content reach, and donor response. .” limited budget, time, resources) and requirements (e.g.,

Digital 295

Digital Strategy Guide Create 295

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. That’s been useful to at least test content and engagement formats. Photo by lecercle.

Metrics 112

Metrics Facebook People Measure 112

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Measure 96

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. I say this because getting a pure A/B test can be a challenge.

ROI 67

ROI Storytelling Measure Story 67

Media Cause

FEBRUARY 12, 2024

Meaning yes, TikTok and Instagram videos are now in Google Search results, not only in “branded” searches. Google is indexing social videos and sharing those results with their users. Analyzing metrics on platforms like Instagram and TikTok can help fine-tune your strategies. How can you make your video more searchable?

Search 59

Search Alternative Social Social Media 59

Achieve

MAY 24, 2024

Social media: Get creative with your promotional content on social media, such as sharing a video of a volunteer explaining how to opt-in by texting your keyword to your SMS short code. With the right text messaging software, you can easily add in multimedia elements like pictures and videos to inspire audiences.

Retention 52

Retention Rate Donor Campaign 52

Cloud 4 Good

DECEMBER 7, 2021

When configured correctly, Tableau dashboards can support your fundraising team members through greater self-service access to reports and data analysis, distributing the understanding of your key metrics across the organization far more efficiently. . You May Also Enjoy: Video: Tableau for Advancement .

Blackbaud 94

Blackbaud Report Chart Analytics 94

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Test different calls-to-action and reduce friction in online giving. This was an epiphany for Ogilvy.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

APRIL 10, 2022

Upload powerful photos and videos. To prove that point, this video tweet from @WildlifeSOS that tells the good news story of a nail-biting rescue of a leopard in India received very high engagement compared to their other tweets: 4. Create custom graphics for powerful quotes, statistics, and call-to-actions.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Media Cause

NOVEMBER 15, 2022

When you upload a video to the tool, the software uses AI to detect text and timecodes. Once your subtitles are final, you can download the video with captions or as a separate subtitle file (SRT, TXT, VTT). Once your subtitles are final, you can download the video with captions or as a separate subtitle file (SRT, TXT, VTT).

Guidelines 52

Guidelines Accessibility Design Content 52

Top Nonprofits

MARCH 16, 2022

However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul. Some of the considerations you should take into account when redesigning your website for engagement include navigation and A/B testing. Use closed captions for videos.

Websites 115

Websites Nonprofit Audience Mobile 115

Media Cause

NOVEMBER 5, 2021

So far, we have been able to get GA4 properties up and running and pulling on data in a small handful of hours including some occasional regex use and a round or two of robust testing. Video engagement. A lot of the metrics and reports that we’d become used to have gone or have been replaced. Site search. File downloads.

Analytics 52

Analytics Google Story University 52

sgEngage

SEPTEMBER 28, 2021

Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Update your welcome series and existing emails to entice readers to click by linking to longer content, using video, quizzes, surveys, and pledges.

Online 98

Online Fundraising Benchmark Adwords 98

Saleforce Nonprofit

JULY 22, 2021

The results allowed the executive team to launch a video channel, rather than sending text updates, in order to reach the numerous indigenous language speakers whose languages did not have a written form. Lots of types of evaluation of effectiveness exist, from randomized control trials to smaller observations of impact.

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

Video streaming by Ustream. The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Zoom — Top Fundraising App for Conferencing Zoom makes it easy to video conference and message team members during fundraising campaigns. Text and video manipulation.

Org 82

Org Raise Tools Help 82

Nonprofit Tech for Good

JANUARY 17, 2019

Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. Your success metrics can focus on likes, comments, shares, clicks, and even conversion. 6) Plan your campaigns. We all know how busy it can get when planning a campaign.

Calendar 275

Calendar Social Media Content Media 275

Media Cause

JUNE 2, 2024

Gauge audience preferences by exploring your metrics for your past content. Learn from what’s working and start testing components like color and style elements. Social media moves quickly, and you must keep up to ensure your audience doesn’t scroll by your content.

Audience 59

Audience Content Create Tips 59

Amy Sample Ward

MAY 9, 2012

." Get more donors with free fundraising lessons and ideas – I love this new free series from Causevox – get a video a week filled with great information and actionable tips to help improve your fundraising right away. Every time I do testing, I see the same thing that they note here: my instincts are wrong.

Web 149

Web Linkedin Blackbaud Convio 149

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. This is usually completed after A/B testing confirms that a new component will improve the desired audience perception of the brand.

Nonprofit 110

Nonprofit Audience Library Research 110

Allegiance Group

FEBRUARY 27, 2024

This includes things like file downloads, form interactions, video views, and site searches. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. We can identify the key metrics that you should be monitoring.

Analytics 52

Analytics Google Fundraising Track 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. Text and video chat options. You can test their camera, lighting, and audio. Too Much Content. Consider offering: Breakout sessions. Event gamification.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. You also need to manage attendees and view metrics like high-performing sessions, revenue, and audience behavior. . Attendee tracking and metrics.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. You also need to manage attendees and view metrics like high-performing sessions, revenue, and audience behavior. . Attendee tracking and metrics.

Platform 40

Platform Online Registration Synchronous 40

Qgiv

JANUARY 16, 2024

What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics. Zoom | Best software for video conferencing Zoom is a popular video conferencing and communication platform that can be used for both your event planning and for your fundraising event itself. Thank your donors.

Software 52

Software Tools Management Registration 52

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Be sure that you test, test, test to see if there are certain types of questions that work best for engaging your alumni. John Hadyon suggests not calling it posting, but planting seeds.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Weight = typically, photos receive the highest weight, followed by videos, links, status updates and apps. It was particularly high this week because I’ve been a/b testing different engagement techniques and some of them seem to be working! You could systematically test using best practices against your score.

Measure 100

Measure Facebook Screencast Metrics 100

Qgiv

JANUARY 12, 2023

Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Use your organization’s brand colors, fonts, and logos in all of the pictures and videos you post on social media. Use pictures and videos to draw your audience in and enhance the stories you’re telling.

Social Media 52

Social Media Strategy Media Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

We write the great tweet to go with that video. Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We mine our network and find the awesome stuff that few have seen, and we repackage it to go farther. We pair actions with news.

Campaign 122

Campaign Conservancy Measure Method 122

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2006

This afternoon I attended a NTEN Webinar called " Video Your Message " by Michael Hoffman of See3. He gave an excellent over of the vlogging, web video, do-it-yourself versus hire a professional, and some references to equipment and software. He made a distinction between vlogging and viral web videos.

Vlog 50

Vlog Video Screencast Library 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

What I learned is that most are defining success by the number of people who have circled them and are testing to see what content resonates with their audiences. Once they’ve mastered the work flow, the time investment is 1-2 hours per week. You are testing to see what works and what doesn’t. Measurement and Learning.

Google 98

Google Time Nonprofit Metrics 98

Tech Soup

OCTOBER 15, 2015

You can create and design email content using a drag-and-drop interface, analyze metrics on messages you've sent, ensure your messages are being delivered, and more. Please visit the site to view this video). Email Metrics. How Does It Work? Drag-and-Drop Functionality. Emails are ready for desktop or mobile clients.

email 36

email Marketing Spam Template 36

Connection Cafe

MARCH 10, 2021

Many organizations use A/B testing in order to refine their ads over time. A/B testing is the process of running two ads that are distinct from each other, but are attached to the same page and keywords. The most important metric you should use when making decisions are conversions. .

Grant 61

Grant Google Guide Nonprofit 61

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

And that brings us to the another task, testing and iteration. The testing was fun and it also helped me figure out how to script the close-end conversation that happens when you “Wake Up the Beth Bot.” There are bots that are self-training using AI language.

Script 103

Script Ethiopia Nonprofit Facebook 103

Care2

AUGUST 22, 2013

Share a story, donate money, sign up for a contest, watch a video, etc.). Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Commentary or Editorial.

Online 71

Online Tips Calendar Test 71