Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Yet, there are those constant nagging questions. What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?”

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Metrics Facebook Data Measure 96

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. In this case, that means making sure there’s consensus about what your goals are so there’s no question about what you and your team should be working on when it comes to acquiring new donors. . Measuring: Figure out what you need to measure.

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Goal Metrics Measure Donor 62

Cloud 4 Good

OCTOBER 6, 2021

For those of you who have set up dynamic dashboards to track your organization’s KPIs, you have cause for celebration with this new feature! The dynamic gauge chart is now available to use report metrics and field values to respond dynamically to the displayed business metrics. Dynamic Gauge Charts in Dashboards (Beta).

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Chart gMail Singapore Vermont 101

sgEngage

SEPTEMBER 28, 2021

So, the real question is: what will online fundraising look like moving forward? Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Hopefully we will never repeat 2020. increase in fundraising email revenue.

Online 92

Online Fundraising Benchmark Adwords 92

Amy Sample Ward

MAY 4, 2011

Whether you were in the class or not, I’d love to hear if there’s more you’d add or more questions you’d like me to address! Metrics Tracking template! Analytics and Metrics. We also talked about user testing and storytelling with data. Presentation. Data: Strategy and Storytelling.

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Lecture Storytelling Data Strategy 137

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. For instance, the Ahern Audit runs the “you test” and grade-level tests. What is a nonprofit CRM?

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Profile Software Nonprofit Donor 91

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52

Kindful

MARCH 25, 2021

Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. The types of events someone registers for and their involvement in the event are also key metrics to note.

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Communication Donor Data Guide 98

Classy

JULY 14, 2021

As you organize your nonprofit virtual fundraising event , you’ll also want to ask yourself questions during planning, execution, and follow-up on whether your schedule is respectful of your participants’ time. Track those goals week by week to see how you are trending and make adjustments along the way to help reach your final goals.

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Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! So what?

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Reddit Data Time DC 98

CauseVox

MAY 9, 2023

ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. This model was developed by Open AI and is one of the few language models to pass the Turing Test. You’ll have to set up an account, but it’s totally free for the time being.

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Examples email Communication Language 83

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

As Jeremiah Owyang , founder of Crowd Companies , describes it as drones, robots, chat bots, and AI. He should know, having tracked and observed the disruption caused by online technology over the past decade. Bots can also answer open-ended questions and get smarter as they go, if you train them. Click to Check Out Beth Bot.

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Script Ethiopia Nonprofit Facebook 103

Media Cause

FEBRUARY 12, 2024

Social Media’s Impact on Google Search Let’s start with a question, “does Google take into account what is happening within social media platforms when it comes to their search result ranking? Analyzing metrics on platforms like Instagram and TikTok can help fine-tune your strategies. Learn more about our social media services.

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Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. 5. Images, Questions, and Comments Inspire Facebook Engagement. pic.twitter.com/PXdIUl0IIQ. Images work for engagement.

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Practice Tips Social Meme 107

Whole Whale

MAY 19, 2023

Experiment with different styles, such as using questions, statements, or even storytelling, to find the approach that works best for your organization. Test and iterate : AI-generated images may not always meet your expectations on the first try. Test different prompts and variations to find the best results.

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Images Build Library Generation 52

Bloomerang

APRIL 1, 2021

But the question so many people ask is how to actually learn new skills so that those benefits become possible. . When you embark on a training relationship with someone else at your organization, it’s important to find a metric for tracking your progress moving forward. That’s a dangerous mindset to fall in.

Develop 93

Develop Tips Skills Nonprofit 93

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” Even better, setting up a remarketing campaign on Facebook is extremely simple: First, you’ll need to set up a tracking code on your site. Twitter Conversion Tracking.

Ideas 111

Ideas Donation Online Strategy 111

M+R

JUNE 22, 2021

During this webinar, Director of Data Analysis Theresa Bugeaud and Senior Creative Director Will Valverde will be reporting the key findings and answering your biggest questions about Benchmarks. Questions like: how did COVID affect online revenue? Bring your questions about Benchmarks and ads! And so much more. Register here.

Benchmark 52

Benchmark Studies Digital Analysis 52

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Track your results. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

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Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data, on my wrist back in October. As a data nerd, I couldn’t resist the fitbit and its ability to track my every move during this glorious science experiment. Otherwise, I would need to go on statins.

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Data Track Research Public 115

Forj

DECEMBER 19, 2018

One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams. Choose a robust learning management system that lets your team create tests without much complexity. Credit Tracking and Transcript.

Associations 35

Associations Analysis Course Learning Management 35

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight? What's common to both is the use of metrics to measure results. You want to make this a quick test. This is such a good question. I've done this.

ROI 50

ROI Social Media Reflection Question 50

Top Nonprofits

JULY 21, 2021

We recommend beginning with Harvard’s Implicit Bias Test to learn about the types of biases your leadership are coming in with. Create a setting where people can ask questions and start discussions on the topic. Check in on your progress on a regular basis and be sure the metrics are easily accessible.

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Practice Leadership Nonprofit Culture 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

For the past 24 years, they organize an annual grassroots, volunteer event called " International Coast Cleanup " where hundreds of thousands of volunteers hit spend a few hours removing trash and debris from coastlines, keeping track of every piece of trash they find. You can't answer this question "What's the Value?"

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Conservancy Reflection Social Media Learning 100

Get Fully Funded

APRIL 20, 2021

The biggest question is often where to start. . Go with someone who demonstrates professionalism in communications, who answers your questions clearly, and who seems to have the right experience for the work you need done. Identify a test project you can assign your VA, just to make sure they are a good fit for what you need.

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Virtual Work Calendar Nonprofit 116

Connection Cafe

MARCH 10, 2021

Track Conversions. They should answer a question or provide information that entices the reader to click on an important link. Many organizations use A/B testing in order to refine their ads over time. A/B testing is the process of running two ads that are distinct from each other, but are attached to the same page and keywords.

Grant 61

Grant Google Guide Nonprofit 61

Amy Sample Ward

MAY 9, 2012

The A/B Test: Inside the Technology That’s Changing the Rules of Business | Epicenter | Wired.com – This is a terrific case study in the power of a/b testing on your websites – be it organization site, microsite, campaign pages, or even fundraising pages – to question everything and find what really works.

Web 149

Web Blackbaud Linkedin Convio 149

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

I grab the monthly daily data from the insights tool (old version) and download into a spreadsheet. Out of the 25 or metrics I could look at, I only collect the following metrics: Total Interactions. Photo/video Views (optional if I’m testing as content strategy). New Fans (Likes). Unsubscribes. Page Views.

Social Media 99

Social Media Strategy Media Social 99

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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email Marketing Mail Metrics 149

Connection Cafe

JULY 14, 2017

The common question I’ve heard over the years is this: “How do I get donors to realize the importance of paying for what are considered overhead costs?” Is a fund accounting software subscription overhead, even if it’s needed to accurately track and report back to funders of the organization?

Issue 39

Issue Conversation Change Metrics 39

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience. A few examples: Kristin Rowe-Finkbeiner , Momsrising.

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Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time. Track the Entire Funnel.

ROI 103

ROI Social Media Media Social 103

Care2

AUGUST 22, 2013

For each major marketing initiative answer the following questions. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Who are the target audiences?

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2012

I met with each entrepreneur who pitched on their concept and gave me a quick demo – and then I provided some coaching and answered their questions. I saw some amazing projects – from an online social chat platform, a mobile app directory, and blogging platforms. Mohammad L. Azzam with Bill Gates.

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Jordan Saudi Arabia Morocco Lebanon 126

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. test and teweak.

Social Media 102

Social Media Map Strategy Media 102

Bloomerang

JANUARY 22, 2024

the IRS defines nonprofits as “Organizations that are organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, educational or other specified purposes.” What questions should you ask before starting a nonprofit? Starting a Nonprofit: Basic FAQs What is a nonprofit? In the U.S.,

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Nonprofit Files Policy Software 80