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It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit

Allegiance Group

This practice is part of a larger journey-mapping exercise that unpacks the various employee-donor relationships within your organization. Embarking on Your Journey (Mapping) You can’t conduct a touchpoint audit or journey-mapping exercise in a silo. The donor vortex recognizes that relationships are dynamic and cyclical.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map. Adjust your digital marketing strategy according to the responses you receive to make clients feel valued and drive better results. Fortunately, getting started doesn’t have to be complicated.

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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. Adjust your digital marketing strategy according to these responses to make clients feel valued and drive better results. Follow SEO best practices.

Map 52
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship. To inspire performance, set common goals.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship. I’m a big believer in documentation.

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Develop Sustainable Strategies for Increasing Giving with a Donor Pyramid

Greater Giving

A Donor Pyramid helps you see the relationship between one-time, annual, and major gifts. The Donor Pyramid is a framework for understanding the relationship between one-time gifts, annual gifts, and major gifts. One of the most common misunderstandings about donor relationships is that all donors are the same—they aren’t!

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

Rely on established relationships. As a best practice, use a constituent relationship manager (CRM) such as those included in EveryAction’s guide to picking a nonprofit CRM to help organize and monitor your campaign’s success. As you develop community relationships, you can leverage your network to run a larger campaign down the line.

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